Editing Reputation (section)

==== Decision outcomes ====
Relatedly, researchers have theorized or demonstrated that a company's reputation could also influence the decisions and perceptions of its managers;<ref name=":11">{{Cite journal|last1=Petkova|first1=Antoaneta P.|last2=Wadhwa|first2=Anu|last3=Yao|first3=Xin|last4=Jain|first4=Sanjay|date=2013-05-28|title=Reputation and Decision Making under Ambiguity: A Study of U.S. Venture Capital Firms' Investments in the Emerging Clean Energy Sector|journal=Academy of Management Journal|volume=57|issue=2|pages=422–448|doi=10.5465/amj.2011.0651|s2cid=167381065|issn=0001-4273}}</ref> in some cases, reputation can promote the use of '''risk-reduction''' strategies by managers as they seek to preserve the reputation they have cultivated.<ref name=":11" /> In other cases, researchers argue that reputation can embolden managers to '''take risks''' in areas unrelated to their reputation, since stakeholders may be focused on the reputation itself and inattentive to other areas of the company.<ref>{{Cite journal|last=Barnett|first=Michael L.|date=2012-02-03|title=Why Stakeholders Ignore Firm Misconduct|journal=Journal of Management|language=en-US|volume=40|issue=3|pages=676–702|doi=10.1177/0149206311433854|s2cid=146428499|issn=0149-2063}}</ref><ref>{{Cite web|title=APA PsycNet|url=https://psycnet.apa.org/record/1991-97723-000|access-date=2020-08-25|website=psycnet.apa.org|language=en}}</ref>