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Rodeo Drive
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== Events == *Rodeo Drive [[Concours d'Elegance]]: occurs annually every [[Father's Day]] on Rodeo Drive to exhibit some of the world's most expensive automobiles.<ref>{{cite news|last=Garon|first=Brenton|title=Concours to Honor Event Participants On Father's Day|url=http://bhcourier.com/wp-content/uploads/2012/06/061810Fissue.pdf|access-date=1 April 2014|newspaper=The Beverly Hills Courier|date=18 June 2010|page=24|url-status=dead|archive-url=https://web.archive.org/web/20140407092458/http://bhcourier.com/wp-content/uploads/2012/06/061810Fissue.pdf |archive-date=7 April 2014}}</ref> *Fashion’s Night Out: Created in 2009 in New York City in hopes of boosting the economy during the recession. Its goals were to "celebrate fashion, restore consumer confidence and boost the industry’s economy." In 2012, 500 cities across the United States (including Los Angeles), as well as 30 cities around the world adopted the event. It is held annually in September on the same night worldwide.<ref>{{cite news|last=Hsu|first=Tiffany|title=Fashion's Night Out, designed to boost economy, goes on hiatus|url=https://www.latimes.com/business/la-xpm-2013-feb-27-la-fi-mo-fashions-night-out-20130227-story.html|access-date=1 April 2014|newspaper=Los Angeles Times|date=27 February 2013}}</ref> The carnival features a 60-foot [[Ferris wheel]] and other attractions on the three blocks of the Rodeo Drive business district.<ref>{{cite news|last=Yvette|first=Mar|title=Fashion's Night Out LA 2011: Where To Go For The Best Deals, Steals & Meals|url=http://www.huffingtonpost.com/2011/09/07/fashions-night-out-los-an_n_952432.html#s351685title=Fashions_Night_Out|access-date=1 April 2014|newspaper=The Huffington Post|date=7 September 2011}}</ref> *Rodeo Drive Festival of Watches and Jewelry.<ref>Susan Denley, [https://www.latimes.com/fashion/alltherage/la-ar-rodeo-drive-festival-of-watches-gears-up-20131009-story.html Rodeo Drive Festival of Watches gears up], ''[[The Los Angeles Times]]'', October 09, 2013</ref><ref>'Rodeo Drive Festival of Watches and Jewelry is Sunday', ''[[The Beverly Hills Courier]]'', September 12, 2014, p. 8 [http://bhcourier.com/wp-content/uploads/2014/09/091214Fissue.pdf]</ref><ref>{{Cite web |url=http://rodeodrive-bh.com/festivalofwatches/ |title=Rodeo Drive: Festival of Watches + Jewelry |access-date=2014-09-14 |archive-date=2014-09-14 |archive-url=https://archive.today/20140914023755/http://rodeodrive-bh.com/festivalofwatches/ |url-status=dead }}</ref>
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