Editing Role theory (section)

== In public relations ==
Role theory is a perspective that considers everyday activity to be acting out socially defined categories. Split into two narrower definitions: ''status'' is one's position within a social system or group;<ref name=":0">{{Cite web|url=http://webhome.auburn.edu/~backmcb/socy1000/lectures/roleTheory.htm|title=ROLE THEORY|website=webhome.auburn.edu|access-date=2019-10-17}}</ref> and ''role'' is one's pattern of behavior associated with a status.<ref name=":0" />

'''Organizational role''' is defined as "recurring actions of an individual, appropriately interrelated with the repetitive activities of others so as to yield a predictable outcome." (Katz & Kahn, 1978). Within an organization there are three main topologies:<ref name=":1">{{Cite journal|last1=Johansson|first1=Bengt|last2=Larsson|first2=Larsåke|date=2015-06-01|title=The Complexity of Public Relations Work|journal=Nordicom Review|volume=36|issue=1|pages=125–139|doi=10.1515/nor-2015-0010|issn=2001-5119|doi-access=free|hdl=2077/39386|hdl-access=free}}</ref>

# '''Two-role typology''':<ref>Dozier, David M. [1984] 2007. "Program evaluation and the roles of practitioners." ''[[Public Relations Review]]'' 10(2):13–21. {{doi|10.1016/S0363-8111(84)80002-8}}.</ref>
## Manager
## Technician
# '''Four-role typology''':<ref>Broom, G. M., and G. D. Smith. 1979. "Testing the practitioner's impact on clients." ''[[Public Relations Review]]'' 5(3):47–59.</ref>
## Expert prescriber
## Communication facilitator
## Problem-Solving Process Facilitator
## Communication technician
# '''Five-role typology''':<ref>Moss, D., A. Newman, and B. DeSanto. 2005. "What do communication managers do? Defining and refining the core elements of management in a public relations/corporate communication context." ''[[Journalism & Mass Communication Quarterly]]'' 82(4):873–90.</ref>
## Monitor and evaluator
## Key policy and strategic advisor
## Troubleshooter/problem solver
## Issues management expert
## Communication technician