Editing Rubik's Cube (section)

===Trademarks===
Rubik's Brand Ltd. also holds the registered trademarks for the word "Rubik" and "Rubik's" and for the 2D and 3D visualisations of the puzzle. The trademarks were upheld by a ruling of the General Court of the European Union on 25 November 2014 in a successful defence against a German toy manufacturer seeking to invalidate them. However, European toy manufacturers are allowed to create differently shaped puzzles that have a similar rotating or twisting functionality of component parts such as for example [[Skewb]], [[Pyraminx]] or [[Impossiball]].<ref>{{Cite news |last=Bodoni |date=25 November 2014 |title=Rubik's Cube Wins Trademark Toy Story at EU Court |publisher=[[Bloomberg L.P.]] |url=https://www.bloomberg.com/news/2014-11-25/rubik-s-cube-wins-trademark-toy-story-at-eu-court.html |access-date=13 December 2014}}</ref>

On 10 November 2016, Rubik's Cube lost a ten-year battle over a key trademark issue.  The [[European Union]]'s highest court, the [[European Court of Justice|Court of Justice]], ruled that the puzzle's shape was not sufficient to grant it trademark protection.<ref>{{Cite news |last=Smithers |first=Rebecca |date=10 November 2016 |title=Rubik's Cube puzzled after losing EU trademark battle |work=[[The Guardian]] |url=https://www.theguardian.com/lifeandstyle/2016/nov/10/rubiks-cube-puzzled-losing-eu-trademark-battle |access-date=8 December 2016}}</ref>