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SVT1
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=== 2001 to 2008 === In 2001, a corporate rebranding by Timothy Wilkinson and Darrell Pockett from English & Pockett led to a further revamp, featuring SVT's new ''starflower'' logo. A warmer orange and red theme was adapted for the first network and updated two years later. The SVT logo consisted of an orange square with the numeral "1" in the [[Myriad (typeface)|Myriad]] font next to the starflower. A new package was unveiled on 22 September 2003, marked by a warm color scheme.<ref>{{cite web |title=Sveriges Televisions public service-redovisning 2004 |url=https://omoss.svt.se/download/18.7c348ba01715d7a6e918cfb/1587649644411/public_service-redovisning_2004.pdf |page=27 |language=sv}}</ref> All SVT presentation switched to widescreen in 2007.
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