Editing Situation analysis (section)

== SWOT ==
{{Main|SWOT analysis}}
A [[SWOT analysis]] is another method of situation analysis that examines the ''strengths'' and ''weaknesses'' of a company (internal environment) as well as the ''opportunities'' and ''threats'' within the market (external environment). A SWOT analysis looks at both current and future situations. The goal is to build on strengths as much as possible while reducing weaknesses. This analysis helps a company come up with a plan that keeps it prepared for a number of potential scenarios, as part of [[corporate planning]] or [[strategic planning]]