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===1984 Olympics=== Mars paid $5 million to have Snickers and [[M&M's]] named the "official snack" of the [[1984 Summer Olympics]], outraging nutritionists.<ref>{{cite web|url=http://www.upi.com/Archives/1983/12/06/Nutritionists-soured-by-Olympic-candy-endorsement/2304439534800/|title=Nutritionists soured by Olympic candy endorsement|date=December 6, 1983|work=UPI}}</ref> Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets.<ref>{{cite book|author=Richard Varey|title=Marketing Communication: A Critical Introduction|url=https://books.google.com/books?id=T2VO0nKqYOMC&pg=PT141|date=September 11, 2002|publisher=Routledge|isbn=978-1-134-58159-7|pages=141β}}</ref>
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