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Stroop effect
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=== Parallel distributed processing === This theory suggests that as the brain analyzes information, different and specific pathways are developed for different tasks.<ref name=":0" /> Some pathways, such as reading, are stronger than others, therefore, it is the strength of the pathway and not the speed of the pathway that is important.<ref name="McMahon"/> In addition, automaticity is a function of the strength of each pathway, hence, when two pathways are activated simultaneously in the Stroop effect, interference occurs between the stronger (word reading) path and the weaker (color naming) path, more specifically when the pathway that leads to the response is the weaker pathway.<ref name=":0">{{cite journal|last=Cohen|first=J.D.|title=On The Control Of Automatic Processes: A Parallel Distributed Processing Account Of The Stroop Effect|journal=Psychological Review|year=1990|volume=97|issue=3|pages=332β361|doi=10.1037/0033-295x.97.3.332|pmid=2200075|display-authors=etal|citeseerx=10.1.1.321.3453}}</ref>
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