Editing Tetris (section)

===Maya Rogers' succession and resurgence of popularity (2014–present)===
[[File:Maya Rogers.jpg|thumb|upright|Maya Rogers (pictured in 2022) succeeded her father as CEO of Blue Planet Software in January 2014.]]
In January 2014, after eight years of involvement, Henk Rogers' daughter [[Maya Rogers|Maya]] succeeded him as the CEO of Blue Planet Software.{{efn|An October 2020 press release announced that Blue Planet Software was renamed to Tetris.<ref>{{cite press release |url=https://tetris.com/article/241/call-us-tetris-blue-planet-software-the-sole-agent-for-the-tetris-brand-gets-new-name |title=Call Us Tetris! Blue Planet Software, the Sole Agent for the Tetris Brand Gets New Name |website=[[The Tetris Company]] |date=October 21, 2020 |access-date=February 4, 2025 |archive-date=August 26, 2023 |archive-url=https://web.archive.org/web/20230826205845/https://tetris.com/article/241/call-us-tetris-blue-planet-software-the-sole-agent-for-the-tetris-brand-gets-new-name |url-status=live }}</ref> To date, Henk is officially the president of the Tetris Company, while Maya is the president and CEO of Tetris, Inc.<ref>{{cite web |url=https://tetris.com/bios |title=Corporate Bios |website=[[The Tetris Company]] |access-date=February 4, 2025 |archive-date=March 14, 2021 |archive-url=https://web.archive.org/web/20210314123813/https://tetris.com/bios |url-status=live }}</ref>}} She began by planning activities for ''Tetris''{{'s}} 30th anniversary. In an interview with ''[[VentureBeat]]'' in June 2014, Maya spoke of her desire to expand ''Tetris''{{'s}} brand, such as through merchandising, and keeping the game fresh.<ref>{{cite interview |url=https://venturebeat.com/games/after-three-decades-tetris-becomes-a-multigenerational-game/view-all/ |archive-url=https://web.archive.org/web/20230928064546/https://venturebeat.com/games/after-three-decades-tetris-becomes-a-multigenerational-game/view-all/ |last=Rogers |first=Maya |author-link=Maya Rogers |title=After Three Decades, ''Tetris'' Becomes a Multigenerational Game |website=[[VentureBeat]] |date=June 20, 2014 |archive-date=September 28, 2023 |access-date=January 31, 2025 |url-status=live}}</ref> Her theme for the 30th anniversary was "We All Fit Together".<ref>{{cite news |url=https://www.gamespot.com/articles/tetris-turns-30-creator-says-he-still-plays-every-week/1100-6420154/ |archive-url=https://web.archive.org/web/20241217234941/https://www.gamespot.com/articles/tetris-turns-30-creator-says-he-still-plays-every-week/1100-6420154/ |last=Makuch |first=Eddie |title=''Tetris'' Turns 30, Creator Says He Still Plays Every Week |website=[[GameSpot]] |date=June 6, 2014 |archive-date=December 17, 2024 |access-date=January 31, 2025 |url-status=live}}</ref> [[Sega]] released ''[[Puyo Puyo Tetris]]'', a crossover between ''Tetris'' and ''[[Puyo Puyo]]'', in Japan on February 6, 2014, for multiple platforms.<ref>{{cite web |url=https://puyo.sega.jp/topics/2014/0206_02/index.html |archive-url=https://web.archive.org/web/20140214180013/https://puyo.sega.jp/topics/2014/0206_02/index.html |title=『ぷよぷよテトリス』ダウンロードコンテンツ配信開始！ |trans-title=''Puyo Puyo Tetris'' Downloadable Content Now Available! |website=[[Sega]] |date=February 6, 2014 |archive-date=February 14, 2014 |access-date=January 31, 2025 |language=Japanese}}</ref> ''Puyo Puyo Tetris'' sold over 60,000 copies within a week, with the [[Nintendo 3DS]] version being the second-highest-selling game of the week according to ''[[4Gamer.net]]''.<ref>{{cite web |url=https://www.4gamer.net/games/117/G011794/20140212058/ |title=「ドラゴンクエストモンスターズ2 イルとルカの不思議なふしぎな鍵」が初登場44万3000本の「ゲームソフト週間販売ランキング＋」 |trans-title=''Dragon Quest Monsters 2: Iru and Luka's Mysterious Key'' Debuts in the "Game Software Weekly Sales Ranking+" with 443,000 Copies Sold |website=[[4Gamer.net]] |date=February 12, 2014 |access-date=January 31, 2025 |archive-date=December 6, 2024 |archive-url=https://web.archive.org/web/20241206040547/https://www.4gamer.net/games/117/G011794/20140212058/ |url-status=live }}</ref> [[Ubisoft]]'s ''[[Tetris Ultimate]]'' was released on the [[Nintendo 3DS]] in November 2014 and the [[PlayStation 4]] and [[Xbox One]] in December 2014.<ref>{{cite news |url=https://www.shacknews.com/article/87463/tetris-ultimate-stacks-onto-playstation-4-and-xbox-one-next-week |archive-url=https://web.archive.org/web/20141225044044/http://www.shacknews.com/article/87463/tetris-ultimate-stacks-onto-playstation-4-and-xbox-one-next-week |last=Perez |first=Daniel |title=''Tetris Ultimate'' Stacks onto PlayStation 4 and Xbox One Next Week |website=[[Shacknews]] |date=December 12, 2014 |archive-date=December 25, 2014 |access-date=January 31, 2025 |url-status=live}}</ref> A PC port was released on December 2015, although initial user reviews reported frequent crashes.<ref>{{cite news |url=https://www.rockpapershotgun.com/tetris-ultimate-pc |archive-url=https://web.archive.org/web/20240529080716/https://www.rockpapershotgun.com/tetris-ultimate-pc |last=O'Conner |first=Alice |title=Tetrominos To The Max! ''Tetris Ultimate'' Spins Onto PC |website=[[Rock Paper Shotgun]] |date=December 11, 2015 |archive-date=May 29, 2024 |access-date=January 31, 2025 |url-status=live}}</ref> ''Tetris Ultimate'' received mixed reviews but the online multiplayer was generally seen favorably.<ref>{{Cite Metacritic|archive-url=https://web.archive.org/web/20241216030828/https://www.metacritic.com/game/tetris-ultimate/|id=tetris-ultimate|type=game|vgtype=3ds|title=Tetris Ultimate|archive-date=December 16, 2024|access-date=January 31, 2025|publisher_hide=y}}</ref><ref name=retrogamer/>

In the late 2010s, ''Tetris'' had a resurgence in popularity with the release of ''[[Tetris Effect]]'' and ''[[Tetris 99]]''.<ref name=gamesindustry-35th>{{cite news |url=https://www.gamesindustry.biz/the-rise-of-tetris |archive-url=https://web.archive.org/web/20241006130012/https://www.gamesindustry.biz/the-rise-of-tetris |last=Dring |first=Christopher |title=How Everything has Fallen into Place for ''Tetris'' |website=[[GamesIndustry.biz]] |date=May 29, 2019 |archive-date=October 6, 2024 |access-date=February 3, 2025|url-status=live}}</ref><ref name=pcmag-renaissance>{{cite magazine |url=https://www.pcmag.com/opinions/the-tetris-renaissance-this-console-generations-most-unexpected-blessing |archive-url=https://web.archive.org/web/20250121121400/https://www.pcmag.com/opinions/the-tetris-renaissance-this-console-generations-most-unexpected-blessing |last=Wilson |first=Jeffrey L. |title=The Tetris Renaissance: This Console Generation's Most Unexpected Blessing |magazine=[[PCMag]] |date=February 25, 2019 |archive-date=January 21, 2025 |access-date=February 3, 2025|url-status=live}}</ref><ref>{{cite web |url=https://www.shacknews.com/article/110392/ctwc-pros-offer-tips-for-getting-better-at-tetris-99 |archive-url=https://web.archive.org/web/20220818112735/https://www.shacknews.com/article/110392/ctwc-pros-offer-tips-for-getting-better-at-tetris-99 |last=Singletary |first=Charles |title=CTWC Pros Offer Tips for Getting Better at ''Tetris 99'' |website=[[Shacknews]] |date=March 8, 2019 |archive-date=August 18, 2022 |access-date=February 3, 2025 |url-status=live}}</ref> ''[[PCMag]]'' credited the resurgence to the 2017 release of ''Puyo Puyo Tetris'' in the Western world where it received positive reviews and sold 1.4 copies worldwide by November 2020.<ref name="pcmag-renaissance" /><ref>{{Cite Metacritic |archive-url=https://web.archive.org/web/20241208032731/https://www.metacritic.com/game/puyo-puyo-tetris/ |id=puyo-puyo-tetris |type=game |vgtype=nintendo-switch |title=Puyo Puyo Tetris |archive-date=December 8, 2024 |access-date=January 31, 2025 |publisher_hide=y |url-status=live}}</ref><ref name=siliconera-interview/> ''Tetris Effect'' was developed by Monstars and Resonair and published by Enhance Games.<ref>{{cite news |url=https://www.washingtonpost.com/arts-entertainment/2018/11/28/tetris-becomes-even-more-addictive-tetris-effect/ |archive-url=https://web.archive.org/web/20181128203707/https://www.washingtonpost.com/arts-entertainment/2018/11/28/tetris-becomes-even-more-addictive-tetris-effect/ |last=Byrd |first=Christopher |title=''Tetris'' Becomes Even More Addictive in ''Tetris Effect'' |newspaper=[[Washington Post]] |date=November 28, 2018 |archive-date=November 28, 2018 |access-date=February 2, 2025 |url-status=live}}</ref> Development began around 2012 following a discussion between Henk and Enhance CEO [[Tetsuya Mizuguchi]] about creating a ''Tetris'' game set to music using [[virtual reality]] to reflect the feeling of being "in the zone" while playing ''Tetris''.<ref>{{cite web |url=https://www.polygon.com/e3/2018/6/15/17465364/tetris-effect-preview-enhance-games-e3 |last=Stark |first=Chelsea |title=Tetris Effect Has Been in Development for 6 Years |website=[[Polygon (website)|Polygon]] |date=June 15, 2018 |access-date=February 2, 2025 |archive-date=June 15, 2018 |archive-url=https://web.archive.org/web/20180615214308/https://www.polygon.com/e3/2018/6/15/17465364/tetris-effect-preview-enhance-games-e3 |url-status=live }}</ref><ref>{{cite magazine |url=https://variety.com/2019/gaming/features/tetris-effects-development-was-anything-but-zen-like-1203169014/ |archive-url=https://web.archive.org/web/20240724215337/https://variety.com/2019/gaming/features/tetris-effects-development-was-anything-but-zen-like-1203169014/ |last=Valdes |first=Giancarlo |title=''Tetris Effect''{{'s}} Development Was Anything but Zen-Like |magazine=[[Variety (magazine)|Variety]] |date=March 21, 2019 |archive-date=July 24, 2024 |access-date=February 2, 2025 |url-status=live}}</ref> ''Tetris Effect'' was released on the [[PlayStation 4]] on November 9, 2018,<ref>{{cite web |url=https://www.engadget.com/2018-09-17-tetris-effect-release-date.html |last=Holt |first=Kris |title=''Tetris Effect'' Drops a Color Bomb on Your PS4 November 9th |website=[[Engadget]] |date=September 17, 2018 |access-date=February 2, 2025 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109013555/https://www.engadget.com/2018-09-17-tetris-effect-release-date.html |url-status=live }}</ref> and on Windows on July 23, 2019,<ref>{{cite web |url=https://www.polygon.com/ps4/2019/7/23/20707102/tetris-effect-ps4-discount-price-sale |last=Hall |first=Charlie |title=Tetris Effect for PS4 Discounted, Out Now on PC |website=[[Polygon (website)|Polygon]] |date=July 23, 2019 |access-date=February 2, 2025 |archive-date=July 23, 2019 |archive-url=https://web.archive.org/web/20190723160441/https://www.polygon.com/ps4/2019/7/23/20707102/tetris-effect-ps4-discount-price-sale |url-status=live }}</ref> receiving widespread critical acclaim for its visuals and emotional impact.<ref name=gamesindustry-35th/><ref>{{cite web |url=https://www.gamespot.com/articles/tetris-effect-connected-coming-to-nintendo-switch-on-october-8/1100-6495048/ |last=Knezevic |first=Kevin |title=''Tetris Effect'': Connected Coming To Nintendo Switch On October 8 |website=[[GameSpot]] |date=August 11, 2021 |access-date=November 20, 2024 |archive-date=September 27, 2023 |archive-url=https://web.archive.org/web/20230927010039/https://www.gamespot.com/articles/tetris-effect-connected-coming-to-nintendo-switch-on-october-8/1100-6495048/ |url-status=live }}</ref><ref>{{cite web |url=https://hardcoregamer.com/news/tetris-effect-connected-comes-to-ps5-with-psvr2-compatibility/436098/ |archive-url=https://web.archive.org/web/20250126014128/https://hardcoregamer.com/news/tetris-effect-connected-comes-to-ps5-with-psvr2-compatibility/436098/ |last=Soto |first=Fran |title=''Tetris Effect'': Connected Comes to PS5 with PSVR2 Compatibility |website=[[Valnet|Hardcore Gamer]] |date=January 20, 2023 |archive-date=January 26, 2025 |access-date=November 20, 2024 |url-status=live}}</ref> ''Tetris 99'' is a [[battle royale game|battle royale]] variant of ''Tetris'' made available to subscribers of [[Nintendo Switch Online]] on February 13, 2019, upon its surprise announcement during [[Nintendo Direct]].<ref>{{cite news |url=https://www.theverge.com/2019/2/13/18224020/tetris-99-battle-royale-nintendo-switch-fortnite |last=Alexander |first=Julia |title=''Tetris'' is Now a Battle Royale Game with Tetris 99 |website=[[The Verge]] |date=February 13, 2019 |access-date=February 3, 2025 |archive-date=February 14, 2019 |archive-url=https://web.archive.org/web/20190214123830/https://www.theverge.com/2019/2/13/18224020/tetris-99-battle-royale-nintendo-switch-fortnite |url-status=live }}</ref> It received positive reviews and became Nintendo Switch Online's killer app;<ref name=gamesindustry-35th/><ref name=pcmag-renaissance/><ref>{{cite news |url=https://www.nintendolife.com/news/2019/06/tetris_99_will_soon_have_a_tetris_battle_royale_rival |archive-url=https://web.archive.org/web/20240603100705/https://www.nintendolife.com/news/2019/06/tetris_99_will_soon_have_a_tetris_battle_royale_rival |last=Craddock |first=Ryan |title=''Tetris 99'' Will Soon Have A Tetris Battle Royale Rival |website=[[Nintendo Life]] |date=June 28, 2019 |archive-date=June 3, 2024 |access-date=February 3, 2025 |url-status=live}}</ref> according to President of Nintendo [[Shuntaro Furukawa]], 2.8 million Nintendo Switch Online users played ''Tetris 99'' within a few months of release.<ref name=nintendolife-tetris99>{{cite web |url=https://www.nintendolife.com/news/2019/04/9_8_million_switch_owners_have_signed_up_to_the_online_service_and_2_8_million_have_played_tetris_99 |last=Doolan |first=Liam |title=9.8 Million Switch Owners Have Signed Up To The Online Service And 2.8 Million Have Played ''Tetris 99'' |website=[[Nintendo Life]] |date=April 25, 2019 |access-date=December 7, 2024 |archive-date=December 17, 2024 |archive-url=https://web.archive.org/web/20241217213015/https://www.nintendolife.com/news/2019/04/9_8_million_switch_owners_have_signed_up_to_the_online_service_and_2_8_million_have_played_tetris_99 |url-status=live }}</ref>