Editing Wonder Bread (section)

===Canada===
[[File:Wonder Bread.jpg|thumb|Wonder Bread in its former Canadian packaging]]

Wonder Bread in [[Canada]] was launched by Northern Bakeries Limited, a corporation formed in 1925 by merging six bakeries located across the country and immediately acquired by Continental Bakeries as its Canadian subsidiary.<ref>{{cite news |title=BIG BAKERY MERGER REACHES TO ONTARIO: Northern Bakeries, Ltd., Becomes Part of New York Amalgamation |work=The Globe and Mail |date=April 2, 1925 |page=10}}</ref> However, Northern Bakeries was taken back into Canadian ownership<ref>{{cite news |title=Bakeries issue well received |work=Montreal Gazette |date=June 2, 1927 |page=18}}</ref> shortly after Wonder Bread began appearing on Canadian grocery shelves and home delivery routes in March 1927 in [[Montreal]].<ref name=unitedinservce>{{cite news |title=United in service to the public (advertisement) |newspaper=[[Toronto Star|Toronto Daily Star]] |date=June 16, 1927}}</ref> In 1928, Northern Bakeries Limited registered the "Wonder" trademark with the [[Canadian Intellectual Property Office]]. At the end of that year, it was folded into Consolidated Bakeries Limited, controlled by Ogilvie Flour Mills. In 1930, Wonder arrived in [[Toronto]], baked by [[Nasmith Company Limited|Nasmiths Limited]] (founded 1850, a Consolidated subsidiary since 1928).  Newspaper ads proclaimed "Great news for the people of Toronto&nbsp;– it's here at last&nbsp;– the delicious Wonder Bread." Made from unbleached flour and "Slo-Baked," Wonder was said to produce "more slices and thinner slices" when cut, yet would not crumble.<ref name=greatnews>{{cite news|title=Great news for the people of Toronto (advertisement)|newspaper=Toronto Daily Star|date=October 7, 1930}}</ref> By 1934, "Sliced Wonder," an early version of sliced bread, was being promoted by the [[Ideal Bread Company Limited]] of Toronto (another subsidiary of Consolidated), with no fewer "than 26 slices in a loaf".<ref>{{cite news |title=Trust kiddies to know what's good (advertisement) |newspaper=Toronto Daily Star |date=October 12, 1934}}</ref>

By 1940, Wonder Bakeries Limited had become the maker of Wonder Bread in Canada along with Hostess cakes and cookies, after being set up as a subsidiary of Consolidated Bakeries, although the local subsidiary bakery companies continued to be the actual manufacturers. New products were introduced that included Wonder Melior, "a better white bread with natural wheat vitamins," as well as Wonder Peter Pan Bread, designed to appeal to children.<ref name=missed>{{cite news |title=Missed for generations |newspaper=Toronto Daily Star |date=September 23, 1940}}</ref><ref>{{cite news |title=As thrilling as a Peter Pan adventure (advertisement) |newspaper=Toronto Daily Star |date=October 23, 1943}}</ref> Wonder Bakeries also became the maker of Hollywood Bread, marketed for those "counting calories" and trying to keep their "figure".<ref name=itsnotrick>{{cite news |title=It's no trick to keep your figure (advertisement) |newspaper=Toronto Daily Star |date=June 1, 1960}}</ref>  

In January 1968, General Bakeries Limited took over Consolidated Bakeries, becoming the maker of Wonder. Then, in July 1985, [[George Weston Limited#Sale of bakery business|Weston Bakeries Limited]], a subsidiary of [[George Weston Limited]], acquired certain Ontario assets of General Bakeries, then owned by [[Dominion (supermarket)|Dominion Stores Limited]], that included not only bread and roll plants but also the trademark for Wonder in Canada.<ref>{{cite journal |journal=Investor's Digest |date=December 24, 1985 |title=Wonder Bread}}</ref> The Canadian packaging, though not identical to the U.S. version, is very similar.

Between 2000 and 2022, Weston Foods added a number of new Wonder products to the brand's line-up, many of which were designed to appeal to parents and their concern for their children's nutritional needs. In 2011, Weston Bakeries Limited announced that its Wonder Bread brands would henceforth be free of artificial preservatives, artificial colors, or artificial flavors.<ref name="westonbakeriesunveils">{{cite web|date=August 29, 2011|title=Weston Bakeries unveils new recipes for iconic brands|url=http://www.canadianmanufacturing.com/food/news/weston-bakeries-unveils-new-recipes-for-iconic-brand-40647?print|url-status=dead|archive-url=https://web.archive.org/web/20130927201648/http://www.canadianmanufacturing.com/food/news/weston-bakeries-unveils-new-recipes-for-iconic-brand-40647?print|archive-date=September 27, 2013|access-date=October 1, 2012|publisher=Canadian Manufacturing|df=mdy-all}}</ref>

In 2022, the brand was sold by Weston Foods to FGF Brands and now operates as [[Wonder Brands Incorporated]].<ref>{{Cite news |title=George Weston Limited announces the Closing of the sale of its Weston Foods Fresh and Frozen Businesses |url=https://www.newswire.ca/news-releases/george-weston-limited-announces-the-closing-of-the-sale-of-its-weston-foods-fresh-and-frozen-businesses-874629591.html |date=December 10, 2021 |publisher=CNW Group Limited |accessdate=January 24, 2022}}</ref>