Editing Advertising network (section)

== History ==
The first central ad server was released by FocaLink Media Services and introduced on July 17, 1995,<ref>{{cite web |title=Hyperlink Advertising Explodes on the World Wide Web |url=http://www.zinman.com/images/FocalinkPressRelease.JPG |archive-url=https://web.archive.org/web/20110718154139/http://www.zinman.com/images/FocalinkPressRelease.JPG |archive-date=18 July 2011}}</ref><ref>{{cite web |title=Dave Zinman – on the first ad server, BlueLithium and beyond |url=https://paleoadtech.com/2022/01/25/30-dave-zinman-on-the-first-ad-server-bluelithium-and-beyond/ |website=Paleo Ad Tech |access-date=11 December 2022 |language=en |date=25 January 2022}}</ref> for controlling the delivery of online advertising or [[banner ad]]s. Although most contemporary accounts are no longer available online, the [[Weizmann Institute of Science]] published an academic research paper documenting the launch of the first ad server.<ref>[http://www.wisdom.weizmann.ac.il/~naor/COURSE/PRIVACY/fop_itay_targeted_online_advertising.ppt Targeted Online Advertising], academic research</ref> The original motherboard for the first ad server, assembled in June 1995, is also preserved. FocaLink re-launched the ad server under the name SmartBanner in February 1996. The company was founded by Dave Zinman, Andrew Conru, and Jason Strober, and is based in [[Palo Alto, California]]. In 1998, the company changed its name to AdKnowledge and was purchased by CMGI in 1999.<ref>{{cite news |title=COMPANY NEWS; ENGAGE TECHNOLOGIES AGREES TO BUY ADKNOWLEDGE (Published 1999) |work=The New York Times |date=25 September 1999 |archive-url=https://web.archive.org/web/20221211134413/https://www.nytimes.com/1999/09/25/business/company-news-engage-technologies-agrees-to-buy-adknowledge.html |archive-date=2022-12-11 |url-status=live |url=https://www.nytimes.com/1999/09/25/business/company-news-engage-technologies-agrees-to-buy-adknowledge.html |last1= |first1=}}</ref>  The AdKnowledge name was subsequently purchased by a company in Kansas City in 2004, which now operates under the brand name AdKnowledge.

The first local ad server was released by NetGravity in January 1996<ref>[https://web.archive.org/web/19980526003204/http://www.netgravity.com/news/pressrel/launch.html NetGravity Launches AdServer, the Premier Advertising Management System Software for World Wide Web Publishers], company press release</ref> for delivering [[online advertising]] at major publishing sites such as [[Yahoo!]] and [[Pathfinder (website)|Pathfinder]]. The company was founded by Tom Shields and [[John_Danner_(entrepreneur)|John Danner]], and is based in [[San Mateo, California]]. In 1998, the company went public on [[NASDAQ]] (NETG), and was purchased by [[DoubleClick]] in 1999. NetGravity AdServer was then renamed to DART Enterprise. In March 2008 Google acquired DoubleClick. Google has continued to improve and invest in DART Enterprise. The latest version of the product was renamed and shipped as DoubleClick Enterprise 8.0 on September 28, 2011.<ref>[http://www.google.com/support/de/bin/static.py?page=guide.cs&guide=25797&topic=27665&answer=174348] {{dead link|date=October 2021}}</ref>