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Caldor
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===1998 weekly ad printing error=== Like all department and discount stores, Caldor relied on its weekly multi-color [[Flyer (pamphlet)|circular]] in [[Sunday newspaper]]s to advertise its Sunday–Saturday sales for the week, along with an annual catalog-like "Toy Book" which featured its toy selection for the holiday season. In November 1998, the company suffered a public relations embarrassment when the 1998 Toy Book featured a prominent photograph of two grinning boys playing the board game ''[[Scrabble]]'', with the word "rape" spelled out in the center of the board, buried amongst nonsense words. 11 million copies of the flyer were distributed to the public via an 85-newspaper distribution chain. Caldor released a statement expressing its mystification over how the image was created and got past proofreaders, and issued an apology about the oversight.<ref>{{Cite web |url=http://findarticles.com/p/articles/mi_m0EIN/is_1998_Nov_5/ai_53181308 |title=Caldor Statement Regarding Toy Book Error | Business Wire | Find Articles at BNET |access-date=July 29, 2008 |archive-url=https://web.archive.org/web/20081206035144/http://findarticles.com/p/articles/mi_m0EIN/is_1998_Nov_5/ai_53181308 |archive-date=December 6, 2008 |url-status=dead |df=mdy-all }}</ref><ref>{{cite news|url=https://archive.seattletimes.com/archive/19981104/2781522/department-store-apologizes-for-flap-over-scrabble-ad|title=Business – Department Store Apologizes For Flap Over Scrabble Ad|work= Seattle Times Newspaper|access-date=January 3, 2015}}</ref>
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