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=== Early use in trademarks === Since the early 20th century, medial capitals have occasionally been used for [[corporation|corporate]] names and product trademarks, such as * DryIce Corporation (1925) marketed the solid form of [[carbon dioxide]] (CO<sub>2</sub>) as "Dry Ice", thus leading to its common name.<ref name="About Dry ice">{{Cite book| title=The Trade-mark Reporter| publisher=[[International Trademark Association|United States Trademark Association]]| year=1930| issue=v. 20| isbn=1-59888-091-8}}</ref> * [[CinemaScope]] and [[VistaVision]], rival [[widescreen]] movie formats (1953) * [[ShopKo Stores Inc.|ShopKo]] (1962), retail stores, later renamed Shopko * ''MisteRogers Neighborhood'', the TV series also called ''[[Mister Rogers' Neighborhood]]'' (1968)<ref>{{cite web |title=Mister Rogers Neighborhood Season 1 (Episode 4) |url=https://archive.org/details/mister-rogers-neighborhood-season-01/004.mp4 |access-date=21 June 2022}}</ref> * ChemGrass (1965), later renamed [[AstroTurf]] (1967)<!-- Trademark serial number 72286166 --> * [[ConAgra Foods Inc.|ConAgra]] (1971), formerly Consolidated Mills * [[MasterCraft]] (1968), a sports boat manufacturer * [[AeroVironment]] (1971)<!--CHECK - was it the original name?--> * [[PolyGram]] (1972), formerly Grammophon-Philips Group * [[UnitedHealth Group|United HealthCare]] (1977)<ref>{{cite web |url=http://www.unitedhealthgroup.com/about/history.html |title=Our History |website=unitedhealthgroup.com |access-date=15 May 2019 |archive-date=1 May 2019 |url-status=dead |archive-url=https://web.archive.org/web/20190501121118/http://www.unitedhealthgroup.com/about/history.html }}</ref> * [[MasterCard]] (1979), formerly Master Charge * [[SportsCenter]] (1979)
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