Editing Consumers' Research (section)

===Targeting "wokeness"===
In 2021, Consumers' Research launched an ad campaign to combat "[[Woke|wokeness]]" in corporate America, targeting companies by name, including [[Major League Baseball]], [[Ticketmaster]], [[Coca-Cola]], [[American Airlines]] and [[Nike, Inc.|Nike]].<ref>{{cite news |date=19 May 2021 |title=New Campaign Against 'Woke Companies' Slams Them for Not Being Woke Enough |url=https://reason.com/2021/05/19/new-campaign-against-woke-companies-slams-them-for-not-being-woke-enough/ |url-status=live |archive-url=https://web.archive.org/web/20210723000321/https://reason.com/2021/05/19/new-campaign-against-woke-companies-slams-them-for-not-being-woke-enough/ |archive-date=23 July 2021 |access-date=22 July 2021 |work=[[Reason.com]]}}</ref> In 2023, Consumers' Research launched a "woke alerts" digital advertising campaign that has targeted companies including [[Target Corporation|Target]], [[Bank of America]], [[The Walt Disney Company|Disney]], [[BlackRock]], and [[Anheuser-Busch]], which was the subject of a [[Bud Light boycott|consumer boycott of Bud Light]] in 2023 in which Consumers' Research played a central role.<ref>{{Cite news |last=Pengelly |first=Martin |date=2024-07-18 |title=Rightwinger Leonard Leo helped fuel Bud Light boycott, tax filings show |url=https://www.theguardian.com/us-news/article/2024/jul/18/bud-light-boycott-funding |url-status=live |archive-url=https://web.archive.org/web/20240718124146/https://www.theguardian.com/us-news/article/2024/jul/18/bud-light-boycott-funding |archive-date=2024-07-18 |access-date=2024-07-18 |work=[[The Guardian]] |issn=0261-3077}}</ref>

In 2022, insurance company [[State Farm]] partnered with GenderCool, a group whose mission is to present positive stories about transgender and nonbinary youth, to support a program providing LGBTQ-themed children's books to teachers and libraries in Florida. Consumers' Research ran an advertising campaign calling State Farm "a creepy neighbor" and accusing the insurance company of targeting children with books about gender identity. After an online uproar, State Farm dropped its support of the GenderCool partnership.<ref>{{cite news |last1=Bella |first1=Timothy |date=May 24, 2022 |title=State Farm drops support of LGBTQ kids books after conservative furor |url=https://www.washingtonpost.com/business/2022/05/24/state-farm-lgbtq-childrens-books/ |url-status=live |archive-url=https://web.archive.org/web/20220525155139/https://www.washingtonpost.com/business/2022/05/24/state-farm-lgbtq-childrens-books/ |archive-date=25 May 2022 |access-date=16 June 2022 |newspaper=[[The Washington Post]]}}</ref><ref>{{cite news |last1=Wang |first1=Amy |date=25 May 2022 |title=Portland publisher caught in controversy as State Farm drops LGBTQ kids books program in Florida |url=https://www.oregonlive.com/books/2022/05/portland-publisher-caught-in-controversy-as-state-farm-drops-lgbtq-kids-books-program-in-florida.html |url-status=live |archive-url=https://web.archive.org/web/20220616155216/https://www.oregonlive.com/books/2022/05/portland-publisher-caught-in-controversy-as-state-farm-drops-lgbtq-kids-books-program-in-florida.html |archive-date=16 June 2022 |access-date=16 June 2022 |work=oregonlive |publisher=[[The Oregonian]] |language=en}}</ref>

In 2022, Consumers' Research launched a multi-million dollar advertising campaign targeting [[BlackRock]] and [[Larry Fink]] over [[environmental, social, and corporate governance]] (ESG) investments.<ref>{{cite news |last1=Treene |first1=Alayna |title=Conservatives' war on BlackRock |url=https://www.axios.com/2022/08/18/blackrock-esg-conservatives |access-date=30 May 2024 |publisher=Axios |date=August 17, 2022}}</ref> In 2023, Consumers' Research gave congressional leaders "a detailed roadmap for dismantling the environmental, social and governance (ESG) movement," calling ESG "an existential threat to our liberty." The report alleged that "some of the largest asset managers in the world have leveraged Americans' savings to coerce corporations to adopt critical race theory, boycott states with Republican governments, fund employees' abortions, and divest from investment in drilling for oil and natural gas, among a wide range of other left-wing causes."<ref>{{cite news |last1=Nichols |first1=Hans |date=March 8, 2023 |title=Scoop: GOP's "existential" attack plan on ESG |url=https://www.axios.com/2023/03/08/republicans-esg-hearings-questions |access-date=30 May 2024 |work=Axios |publisher=}}</ref>