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Credibility
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== Two-phase model of credibility == [[Jürgen Habermas]] in his theory of ''[[communicative action]]'' developed four validity claims (''truth'', ''sincerity'', ''appropriateness'' and ''understandability'') leading to the concept of ''credibility''. In a different study<ref>Lock, Irina; Seele, Peter (2016): The credibility of CSR reports in Europe. Evidence from a quantitative content analysis in 11 countries. Journal of Cleaner Production. 122. 186–200. {{doi|10.1016/j.jclepro.2016.02.060}}.</ref> researchers empirically validated the claims{{Vague|date={{CURRENTMONTHNAME}} {{CURRENTYEAR}}}} and derived a two-phase model of "reporting credibility", where first of all ''understandability'' needs to be reached. Only then the three other validity claims make a difference and may lead to credibility in the Habermasian sense.
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