Editing Disruptive innovation (section)

== Proactive approach ==
A proactive approach to addressing the challenge posed by disruptive innovations has been debated by scholars.<ref>{{Cite journal|last1=Guo|first1=Jianfeng|last2=Pan|first2=Jiaofeng|last3=Guo|first3=Jianxin|last4=Gu|first4=Fu|last5=Kuusisto|first5=Jari|date=February 2019|title=Measurement framework for assessing disruptive innovations|journal=Technological Forecasting and Social Change|language=en|volume=139|pages=250–265|doi=10.1016/j.techfore.2018.10.015|doi-access=free}}</ref><ref>{{Cite journal|last1=Petzold|first1=Neele|last2=Landinez|first2=Lina|last3=Baaken|first3=Thomas|date=June 2019|title=Disruptive innovation from a process view: A systematic literature review|journal=Creativity and Innovation Management|language=en|volume=28|issue=2|pages=157–174|doi=10.1111/caim.12313|issn=0963-1690|doi-access=free}}</ref><ref>{{Cite journal|last1=Sadiq|first1=Fawad|last2=Hussain|first2=Tasweer|date=December 10, 2018|title=Exploring the Role of Managers in Nurturing Disruptive Innovations|url=http://imsciences.edu.pk/files/journals/dec_2018/5-BER-544.pdf|journal=Business & Economic Review|volume=10|issue=4|pages=103–120|doi=10.22547/BER/10.4.5|doi-access=free}}</ref> Petzold criticized the lack of acknowledgment of underlying process of the change to study the disruptive innovation over time from a process view and complexify the concept to support the understanding of its unfolding and advance its manageability. Keeping in view the multidimensional nature of disruptive innovation a measurement framework has been developed by Guo to enable a systemic assessment of disruptive potential of innovations, providing insights for the decisions in product/service launch and resource allocation. [[Middle management|Middle managers]] play an important role in long term sustainability of any firm and thus have been studied to have a proactive role in exploitation of the disruptive innovation process.<ref>{{Cite journal|last1=Sadiq|first1=Fawad|last2=Hussain|first2=Tasweer|last3=Naseem|first3=Afshan|date=May 19, 2020|title=Managers' disruptive innovation activities: the construct, measurement and validity|url=https://www.emerald.com/insight/content/doi/10.1108/MD-08-2019-1047/full/html|journal=Management Decision|volume=59 |issue=2 |language=en|pages=153–174|doi=10.1108/MD-08-2019-1047|s2cid=219449627 |issn=0025-1747|url-access=subscription}}</ref><ref>{{Cite journal|last1=Sadiq|first1=Fawad|last2=Hussain|first2=Tasweer|last3=Naseem|first3=Afshan|last4=Mirza|first4=Muhammad Zeeshan|last5=Syed|first5=Ahsan Ali|date=March 10, 2021|title=The pursuit of disruptive innovations by middle managers: effects of the firm's customer orientation and mastery achievement goals|url=https://doi.org/10.1007/s11846-021-00456-x|journal=Review of Managerial Science|volume=16 |issue=2 |pages=551–581 |language=en|doi=10.1007/s11846-021-00456-x|s2cid=233686783|issn=1863-6691|url-access=subscription}}</ref>