Editing Golden Gate Transit (section)

== Club Bus program ==
The '''Club Bus''' program was administered by Golden Gate Transit through 2012. It provided commuter clubs with contract support for subscription bus service on routes not otherwise operated. The program also provided a 30% subsidy for the cost of service.<ref name="patch">{{Cite news |date=December 7, 2010 |title=Commute Club Struggles to Break Even |work=Sonoma Patch |url=http://sonoma.patch.com/articles/commute-club-struggles-to-break-even |archive-url=https://web.archive.org/web/20120323000948/http://sonoma.patch.com/articles/commute-club-struggles-to-break-even |archive-date=March 23, 2012}}</ref> The program required the formation of not-for-profit organizations to collect riders' subscription fees and develop schedules.

{{anchor|Marin Commute Club}}
The Marin Commute Club, which began service in 1971, had direct service from Marin County to three [[University of California, San Francisco]] locations (Parnassus Campus, Mission Bay Campus, San Francisco General Hospital) not otherwise served by Golden Gate Transit. Daily ridership dropped from 300 in 1978 to 120 in 2012, and down further to 55 in 2014 shortly before the service was discontinued altogether.<ref>{{Cite press release |title=UCSF Distinguished Faculty Members Receive Public Service Awards |date=May 26, 1978 |publisher=University of California, San Francisco |url=https://books.google.com/books?id=6fU2AQAAMAAJ&pg=PA208 |via=Google Books}}</ref><ref>{{Cite book |url=https://www.ucsf.edu/sites/default/files/Ch11.pdf |title=UCSF 2014 Long Range Development Plan |publisher=University of California, San Francisco |year=2014 |page=133 |chapter=Chapter 11: Cross Campus Support}}</ref>

{{anchor|Valley of the Moon Commute Club}}
The Valley of the Moon Commute Club provided bus service to the San Francisco Financial District from the [[Sonoma Valley]], which otherwise does not have direct bus service to San Francisco. It was created in 1973 and operated as part of the Club Bus program until 2011.<ref name=more /><ref>{{Cite news |date=December 2, 2010 |title=Sonoma/SF commute club running out of gas |work=Sonoma Valley Sun |url=http://news.sonomaportal.com/2010/12/02/21620/ |archive-url=https://web.archive.org/web/20101207022539/http://news.sonomaportal.com/2010/12/02/21620/ |archive-date=December 7, 2010}}</ref> At its peak, the club had service on five buses. However, the [[Great Recession|economic downturn]] and changing travel patterns resulted in substantial service reductions and fare hikes. By late 2010, service had been cut to one round-trip with a monthly subscription fee of $350.<ref name="patch" /> In February 2011, with the club on the brink of shutting down, service was transferred to a private tour company.<ref>{{Cite news |last=Moore |first=Derek |date=February 28, 2011 |title=Petaluma bus company rescues Sonoma Valley commuter club |work=The Press Democrat |url=http://www.pressdemocrat.com/article/20110228/ARTICLES/110229523 |access-date=September 11, 2018}}</ref> Due to further ridership declines, service was discontinued in May 2014.<ref name="more">{{Cite news |last=Hoban |first=Bill |date=April 1, 2014 |title=Commute club needs more riders |work=Sonoma Index-Tribune |url=http://www.sonomanews.com/csp/mediapool/sites/SIT/News/story.csp?cid=3388573&sid=744&fid=181}}</ref>