Editing Graphic designer (section)

== Qualifications==
{{Globalize|section|North America|date=December 2018}}

Designers should be able to solve visual communication problems or challenges. In doing so, the designer must identify the communications issue, gather and analyze information related to the issue, and generate potential approaches aimed at solving the problem. Iterative [[Prototype|prototyping]] and [[user testing]] can be used to determine the success or failure of a visual service. Approaches to a communications problem are developed in the context of an audience and a media channel.  Graphic designers must understand the social and [[Norm (sociology)|cultural norms]] of that audience in order to develop visual services that are perceived as relevant, understandable and effective.<ref name="nasad">{{cite web|url=http://www.docstoc.com/docs/110496132/NASAD-Competencies-Summary-Degree-The-BFA-in-Graphic|title=NASAD Competencies Summary}}</ref> Directly speaking with individuals from set audiences can prevent any complications. <ref>McMullen, M. (2016). Intercultural Design Competence: A Guide for Graphic Designers Working Across Cultural Boundaries. The International Journal of Visual Design, 10(3), 19–30. https://doi.org/10.18848/2325-1581/CGP/v10i03/19-30</ref> A good graphic designer is able to adapt existing historical or contemporary models and derive unique approaches, which come from a detailed research, and apply them to solve complex problems in an effortless manner. <ref>{{Cite journal |last=Behrens |first=Roy R. |date=August 2000 |title=<i>Becoming A Graphic Designer: A Guide to Careers in Design</i> by Steven Heller and Teresa Fernandes. John Wiley and Sons, New York, NY, U.S.A., 1999. ISBN: 0-471-29299-0. |url=https://doi.org/10.1162/leon.2000.33.4.330a |journal=Leonardo |volume=33 |issue=4 |pages=330 |doi=10.1162/leon.2000.33.4.330a |issn=0024-094X|url-access=subscription }}</ref>

Graphic designers should also have a thorough understanding of production and rendering methods. Some of the technologies and methods of production are drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia). Frequently, designers are also called upon to manage color in different media.<ref name="nasad"/> For instance, graphic designers use different colors for digital and print advertisements. [[RGB color model|RGB]] — standing for red, green, blue — is an additive color model used for digital media designs. However, the [[CMYK color model]] is made up of subtractive colors — cyan, magenta, yellow, and black — and used in designing print media. The reason for the different models is that when designing print ads, colors look different on the screen and when printed onto paper. For example, the colors appear darker on paper than on screen.<ref>{{Cite book |last=Dabner |first=David |title=The new graphic design school : A foundation course in principles and practice |publisher=John Wiley & Sons, Incorporated |year=2009 |isbn=9780470466513 |edition=4th |location=Chichester |pages=}}</ref>