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== Industry == As of 2016, the primary suppliers of the GPUs (graphics chips or chipsets) used in graphics cards are AMD and Nvidia. In the third quarter of 2013, AMD had a 35.5% market share while Nvidia had 64.5%,<ref name="Jon Peddie Research Q3 2013">{{cite web|title=Graphics Card Market Up Sequentially in Q3, NVIDIA Gains as AMD Slips|url=http://www.techpowerup.com/194979/graphics-card-market-up-sequentially-in-q3-nvidia-gains-as-amd-slips.html|access-date=30 November 2013|archive-date=28 November 2013|archive-url=https://web.archive.org/web/20131128143235/http://www.techpowerup.com/194979/graphics-card-market-up-sequentially-in-q3-nvidia-gains-as-amd-slips.html|url-status=live}}</ref> according to Jon Peddie Research. In economics, this industry structure is termed a [[duopoly]]. AMD and Nvidia also build and sell graphics cards, which are termed graphics add-in-boards (AIBs) in the industry. (See [[Comparison of Nvidia graphics processing units]] and [[Comparison of AMD graphics processing units]].) In addition to marketing their own graphics cards, AMD and Nvidia sell their GPUs to authorized AIB suppliers, which AMD and Nvidia refer to as "partners".<ref name="Jon Peddie Research Q2 2013">{{cite web |date=16 August 2013 |title=Add-in board-market down in Q2, AMD gains market share [Press Release] |url=http://jonpeddie.com/press-releases/details/add-in-board-market-down-in-q2-amd-gains-market-share/ |url-status=live |archive-url=https://web.archive.org/web/20131203004522/http://jonpeddie.com/press-releases/details/add-in-board-market-down-in-q2-amd-gains-market-share/ |archive-date=3 December 2013 |access-date=30 November 2013 |publisher=Jon Peddie Research}}</ref> The fact that Nvidia and AMD compete directly with their customer/partners complicates relationships in the industry. AMD and Intel being direct competitors in the CPU industry is also noteworthy, since AMD-based graphics cards may be used in computers with Intel CPUs. Intel's [[Intel Graphics Technology|integrated graphics]] may weaken AMD, in which the latter derives a significant portion of its revenue from its [[AMD Accelerated Processing Unit|APUs]]. As of the second quarter of 2013, there were 52 AIB suppliers.<ref name="Jon Peddie Research Q2 2013"/> These AIB suppliers may market graphics cards under their own brands, produce graphics cards for private label brands, or produce graphics cards for computer manufacturers. Some AIB suppliers such as [[Micro-Star International|MSI]] build both AMD-based and Nvidia-based graphics cards. Others, such as [[EVGA Corporation|EVGA]], build only Nvidia-based graphics cards, while [[XFX]], now builds only AMD-based graphics cards. Several AIB suppliers are also motherboard suppliers. Most of the largest AIB suppliers are based in Taiwan and they include [[Asus|ASUS]], [[Micro-Star International|MSI]], [[Gigabyte Technology|GIGABYTE]], and [[Palit Microsystems|Palit]]. Hong Kong{{En dash}}based AIB manufacturers include [[Sapphire Technology|Sapphire]] and [[Zotac]]. Sapphire and Zotac also sell graphics cards exclusively for AMD and Nvidia GPUs respectively.<ref name="DIGITIMES April 2013">{{cite web|last=Chen|first=Monica|title=Palit, PC Partner surpass Asustek in graphics card market share|url=http://www.digitimes.com/news/a20130416PD210.html?mod=2|publisher=DIGITIMES|access-date=1 December 2013|date=16 April 2013|archive-date=7 September 2013|archive-url=https://web.archive.org/web/20130907013936/http://www.digitimes.com/news/a20130416PD210.html?mod=2|url-status=live}}</ref>
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