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==== COVID-19 pandemic and 100th birthday (2020β2021) ==== From 22 March to 15 June, and then from 5 November to 2 December 2020 and from 4 January 2021 to 12 April 2021 (in England), all HMV shops were closed due to the [[COVID-19 pandemic in the United Kingdom|COVID-19 pandemic]].<ref>{{Cite news |title=HMV stores to shut from end of Sunday |url=https://www.northantstelegraph.co.uk/news/people/hmv-stores-shut-end-sunday-2504943 |website=Northantstelegraph.co.uk}}</ref> Into the 2020s, HMV began opening new and relocated shops, including in locations which previously had HMV branches that had earlier shut, such as [[Solihull]].<ref>{{Cite web|url=https://www.birminghammail.co.uk/whats-on/shopping/hmv-solihull-among-7-new-21126879|title=7 new shops to visit in Solihull town centre|first=Emily|last=Collis|date=24 July 2021|website=Birminghammail.co.uk|access-date=24 August 2023}}</ref> In some cases these new outlets were opened in shops vacated by the demise of other retail chains, particularly [[Arcadia Group]], with an HMV shop opened in [[Dunfermline]] premises previously occupied by [[Burton (retailer)|Burton Menswear]] and [[Dorothy Perkins]],<ref>{{Cite web|url=https://www.fifetoday.co.uk/business/hmv-announces-opening-date-of-new-fife-store-3848224|title=HMV announces opening date of new Fife store|website=Fifetoday.co.uk|date=19 September 2022 |access-date=24 August 2023}}</ref> a return to [[Broadway Shopping Centre, Bexleyheath]] β again in former Burton/Perkins premises β nine years after the closure of their previous shop in the town,<ref>{{Cite web|url=https://www.newsshopper.co.uk/news/10306180.bexleyheath-hmv-set-to-close-today/|title=Bexleyheath HMV set to close today|date=21 March 2013|website=Newsshopper.co.uk|access-date=24 August 2023}}</ref> and a relocation in [[Wigan]] from a smaller prior site to larger premises vacated by [[Topshop]]/[[Topman]].<ref>{{Cite web|url=https://www.wigantoday.net/business/new-and-improved-wigan-hmv-store-opens-its-doors-3646615|title=New and improved Wigan HMV store opens its doors|website=Wigantoday.net|date=8 April 2022 |access-date=24 August 2023}}</ref> In July 2021, HMV celebrated its 100th birthday. In celebration, the firm released 37 limited edition vinyl albums.<ref>{{Cite web|url=https://www.officialcharts.com/chart-news/hmv-reveal-full-line-up-for-their-centenary-vinyl-exclusives-day-on-july-24__33499/|title = HMV reveal full line-up for their Centenary Vinyl 'Exclusives Day'|website = [[OfficialCharts.com]]}}</ref> A 100 track CD compilation entitled ''Now That's What I Call HMV'' was also released. The album was only available to buy at HMV shops, and online on HMV's website, plus [[eBay]]. In 2021, the company began to rebrand, using the motto "The HMV Shop" for shopfronts and social media; the previous logo is still used in most shops (including the flagship HMV Vault shop), and the website.<ref>{{Cite web |last=Hodgson |first=Barbara |date=2021-10-02 |title=HMV reopens at Metrocentre with whole new arty vibe |url=https://www.chroniclelive.co.uk/whats-on/shopping/hmv-reopens-metrocentre-whole-new-21733258 |access-date=2023-08-24 |website=ChronicleLive |language=en}}</ref> [[File:HMV Oxford Circus opening 2.jpg|thumb|The Oxford Street shop re-opened in November 2023 after four years of closure.]] In April 2023, it was confirmed that HMV had signed up to reopen a new-format shop in their original home at 363 Oxford Street after four years away,<ref>{{Cite web|url=https://www.bbc.com/news/uk-england-london-65417131|title=HMV's flagship Oxford Street store to reopen|date=28 April 2023|access-date=24 August 2023|website=Bbc.co.uk}}</ref> during which time the premises had been occupied temporarily by "American candy" outlets, along with other vacated shops on the street.<ref>{{Cite web|url=https://www.timeout.com/london/news/hmvs-flagship-oxford-street-store-has-turned-into-an-american-candy-shop-022222|title=HMV's flagship Oxford Street shop has turned into an American candy store|first=Chiara|last=Wilkinson|date=5 April 2022|website=Time Out London|access-date=24 August 2023}}</ref> This will be, following runs from 1921 to 2000 and 2013β2019, HMV's third stint at 363 Oxford Street. On 18 May 2023, Sunrise Records announced that HMV would re-enter the Irish market again with a shop on Dublin's Henry Street, in a unit previously occupied by the company during their first incarnation. The shop opened on 30 June 2023.<ref>{{cite web | url=https://www.businesspost.ie/legacy/hmv-reopens-for-business-on-dublins-henry-st/ | title=HMV reopens for business on Dublin's Henry St }}</ref><ref>{{cite web | url=https://m.independent.ie/regionals/dublin/dublin-news/music-fans-queue-from-8am-as-hmv-reopens-first-store-in-almost-a-decade/a673226385.html | title=Music fans queue from 8am as HMV reopens first store in almost a decade | date=30 June 2023 }}</ref> On 21 July 2024, Phil Halliday, the managing director of HMV announced; that there was an increase of customers buying physical media formats of films and television shows commercially released on DVD and Blu-ray.<ref>{{cite web |url=https://www.bbc.co.uk/news/articles/c99wngrw4nxo.amp |title=HMV boss says more people buying DVDs and Blu-ray|work=BBC News |last=Race |first=Michael |date=21 July 2024 |access-date=25 July 2024 |archive-date=22 July 2024 |archive-url=https://web.archive.org/web/20240722195945/https://www.bbc.co.uk/news/articles/c99wngrw4nxo.amp |url-status=live }}</ref>
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