Editing ITV Border (section)

==Identity==
{{More citations needed section|date=September 2020}}
[[Image:Border Television.svg|thumb|right|200px|Border Television logo used from 1969 to 1989]]
[[File:Border Television logo (1999).svg|thumb|200px|ITV1 generic Border Television logo used between 1999 and 2002. ITV was used from 1999 before being changed to ITV1 in 2001.]]
[[Image:ITV Border.svg|thumb|right|200px|ITV Border logo from 2006 to 2013]]
Throughout its history until its rebranding as "ITV Border", Border Television used the same logo, an abstract symbol known affectionately by locals as "the chopsticks". It features a thick shape with a forker line crossing it and running either side of the shape, which divides the area into three parts, representing [[Scotland]] above the line, England below it, and the [[Solway Firth]] in the small area to the left.<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |title=Border Television choose a symbol |url=https://www.transdiffusion.org/2020/06/02/border-television-choose-a-symbol |work=[[The Stage|The Stage and television today]] |location=London |date=15 December 1960 |access-date=6 September 2020}}</ref>

The launch identity was a black caption with the white logo and "Border Television" beneath, over an announcement. The start-up routine was symbolic because of its distinctive and unchanging music and the announcement stating: "This is Border Television, coming to you from the Caldbeck, Selkirk and Richmond Hill transmitters of the Independent Television Authority." and then, "This is Border Television broadcasting to Cumbria, South Scotland, the Isle of Man and North and West Northumberland, from the Caldbeck, Selkirk and associated transmitters of the [[Independent Broadcasting Authority]]." This was replaced when colour came to the region by the same contents, contained within a rectangle on a blue background with a ''Colour'' caption outside the box. The colour caption was removed in the 1980s and the announcement said: "This is Border Television providing a full colour service to Cumbria, South Scotland, the Isle of Man and North and West Northumberland including [[Berwick-upon-Tweed]], from the Caldbeck, Selkirk and associated transmitters of the [[Independent Broadcasting Authority]]."
[[File:Border Ident Combo.png|alt=Still frames of logo & movie idents by Liquid Image for Border TV|thumb|Logo & movie idents by Liquid Image for Border TV]]

Border finally adopted an animated ident on 1 September 1989 when they adopted the [[History of ITV television idents#1989|ITV Generic look]]. Their version was mildly well suited, as the contents of the traditional Border logo were recognisable in the "V" segment of the logo. This look was extensively used, even in the news department.  Border also began to use [[in-vision continuity]] more heavily.

On 5 September 1994, the logo was updated into a 3D version, this ident features a 3D Border logo falling into place against an icy-cold cyan backdrop, which was set to the same as 1989 ITV Generic theme, and it remained for nearly 12 months until 31 August 1995. Border also to use the same [[in-vision continuity]] again.

On 1 September 1995, the logo was changed again with two different idents, a same 3D Border logo falling into place against a water-effect blue backdrop, which was set to the same tune as used previously but later played on instruments to match the water theme. In another one, with the same sequence against a backdrop of spinning discs and blue and purple colours. New music was also composed featuring deep basses. The whole effect was to make Border have an authoritative and broadcaster tone. This package remained for four years until 7 November 1999.

On 8 November 1999, Border adopted the [[History of ITV television idents#October 1998 – October 2002|second generic look]] along with the rest of the regions, but did not use their logo in this look. From then on, Border only used network designs for idents; as from 28 October 2002, Border idents featuring a celebrity with the ITV1 logo with the word Border underneath were used for local programming only. All other programming used network idents and from 1 November 2004 no regional idents existed. Local productions are now attributed on-screen to 'ITV News and Current Affairs Border' and ITV Border.