Editing In Bloom (section)

==Music videos==
{{multiple image
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 | image1 =In Bloom Alternate Version.jpg
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 | caption1 = Nirvana drummer [[Chad Channing]] in the music video for the original version of "In Bloom" that was recorded at [[Smart Studios]]. This video is now called ''Alternate Version''
 | image2 =In Bloom video.JPG
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 | caption2 =Nirvana parodying early 1960s variety shows in the second "In Bloom" music video that was filmed for the ''Nevermind'' version, entirely in black and white.
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==="Alternate" version===
The first music video for "In Bloom", for the Smart Studios version, was directed by Steve Brown, and filmed in [[New York City]] in April 1990, shortly after the song had been recorded. It features footage of the band walking around lower [[Manhattan]], including the [[South Street Seaport]], the [[Lower East Side]], and [[Wall Street]] on April 25,<ref>{{cite web|url=https://www.livenirvana.com/history/calendar90.php|title=Nirvana Day by Day}}</ref> as well as rehearsal footage and clips from the band's show at [[Maxwell's]] in [[Hoboken, New Jersey]] on April 28. Novoselic had shaved his head as punishment for what he perceived to be a bad performance at the [[Pyramid Club (New York City)|Pyramid Club]] in New York City on April 26, and so appears with hair in some shots, and with a shaved head in others.<ref>Azerrad, p. 133–34</ref>

The video was first released in 1991 on the ''Sub Pop Video Network Volume 1'' compilation. It was re-released on the [[DVD]] of the band's rarities box set, ''[[With the Lights Out]]'', in November 2004. The audio of this version appeared on some copies of the [[Promotional recording|promotional]] [[Extended play|EP]], ''Selections from With the Lights Out'', which was released shortly before the box set, but not on the box set itself. It did not appear on a commercial release until the full Smart session was included on disc two of the 20th anniversary "Deluxe" and "Super Deluxe" versions of ''Nevermind'' in September 2011.

The video is listed as ''Alternate Version'' on Nirvana's official YouTube channel.

===''Nevermind'' version===
The second music video for "In Bloom", for the ''[[Nevermind]]'' version, was directed by [[Kevin Kerslake]], who had directed the videos for the band's previous two singles from ''Nevermind'', "[[Come as You Are (Nirvana song)|Come as You Are]]" and "[[Lithium (Nirvana song)|Lithium]]". The video was filmed on October 15, 1992 and first aired in late November.<ref>{{cite web|url=https://www.livenirvana.com/history/calendar92.php|title=Nirvana Day by Day}}</ref><ref name="azerrad291">Azerrad, p. 291</ref> According to [[Michael Azerrad]], Cobain's original concept for the video was "a surrealistic fable about a little girl who is born into a [[Ku Klux Klan]] family and one day realizes how evil her parents are."<ref name="azerrad291"/> This proved to be "too ambitious," so Cobain instead came up with the idea of making a video that parodied the musical performances of wholesome pop bands on early 1960s [[variety show]]s, such as ''[[The Ed Sullivan Show]]''.<ref name="azerrad291" />

The low-def black and white footage was filmed on old [[Kinescope]] cameras, following Cobain's request that Kerslake use authentic cameras from the period, and the band's performance was improvised.<ref name="azerrad291" /> The satirical tone was a result of Cobain being "so tired for the last year of people taking us so seriously . . . I wanted to fuck off and show them that we have a humorous side to us".<ref>Azerrad, p. 293</ref> The video begins with an unnamed variety show host, played by [[Doug Llewelyn]], former host of American reality show ''[[The People's Court]]'', introducing Nirvana to an in-studio crowd of young fans, whose screaming is heard throughout the duration of the song. The band members, whom the host refers to as "thoroughly all right and decent fellas," perform dressed in suits, while Cobain wears glasses that made him dizzy.<ref name="Azerrad, p. 292">Azerrad, p. 292</ref> As Cobain explained in a 1992 ''[[Melody Maker]]'' interview, "We wanted to be like [[The Beatles]] – no, [[The Dave Clark Five]], I was wearing glasses – we would never make fun of The Beatles."<ref>{{cite magazine |last1=True |first1=Everett |title=All Dressed Up |magazine=[[Melody Maker]] |date=12 December 1992}}</ref><ref>{{cite book |last1=True |first1=Everett |title=Nirvana: The True Story |date=1 September 2006 |publisher=Omnibus Press |isbn=1844496406}}</ref> Novoselic had cut his hair short for the video, and liked it so much he kept it that way afterwards.<ref name="Azerrad, p. 292"/> As the song progresses, the band members destroy their instruments and the set.

Three edits of the Kerslake video were made. Cobain wanted [[MTV]] to first play the first edit, featuring the band in suits only, and eventually replace it with a second edit featuring the band wearing dresses and performing in their traditional manner, which included destroying the set. However, Cobain was skeptical that MTV's [[alternative rock]] show ''[[120 Minutes]]'', which insisted on premiering the video, would properly convey the humor of the "pop idol" version. As a result, the familiar third edit was produced which contained shots of the band in both suits and dresses. The original edit of the video never aired.<ref>Azerrad, p. 293–94</ref>

The "In Bloom" music video won the award for [[MTV Video Music Award for Best Alternative Video|Best Alternative Video]] at the [[1993 MTV Video Music Awards]],<ref>Cross, p. 286</ref> and topped the music video category in the 1992 ''[[Village Voice]]'' [[Pazz & Jop]] critics' poll.<ref>{{cite web |url=http://www.robertchristgau.com/xg/pnj/pjres92.php |title=The 1992 Pazz & Jop Critics Poll |first=Robert |last=Christgau |date=March 2, 1993 |website=Village Voice |access-date=June 14, 2008 |archive-date=June 6, 2011 |archive-url=https://web.archive.org/web/20110606185713/http://www.robertchristgau.com/xg/pnj/pjres92.php |url-status=live }}</ref> It was placed into heavy rotation on [[MTV]] in the US.<ref>
*{{cite magazine |date=January 16, 1993 |url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Billboard-Index/IDX/1993/1993-01-16-Billboard-Page-0034.pdf |title=The Clip List |magazine=[[Billboard (magazine)|Billboard]] |page=36 |access-date=February 10, 2024 |quote=heavy}}
*{{cite magazine |date=September 18, 1993 |url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Billboard-Index/IDX/1993/1993-09-18-Billboard-Page-0054.pdf |title=Video Monitor |magazine=[[Billboard (magazine)|Billboard]] |page=56 |access-date=February 10, 2024}}</ref> It was also played on [[MTV Europe]].<ref>
*{{cite magazine |date=December 19, 1992 |url=https://www.worldradiohistory.com/hd2/IDX-UK/Music/Archive-Music-Media-IDX/IDX/90s/92/MM-1992-12-19-OCR-Page-0041.pdf |title=Station Reports |magazine=[[Music & Media]] |page=41 |access-date=February 10, 2024}}
*{{cite magazine |date=January 9, 1993 |url=https://www.worldradiohistory.com/hd2/IDX-UK/Music/Archive-Music-Media-IDX/IDX/90s/93/MM-1993-01-09-OCR-Page-0008.pdf |title=Station Reports |magazine=[[Music & Media]] |page=8 |access-date=February 10, 2024}}
*{{cite magazine |date=January 16, 1993 |url=https://www.worldradiohistory.com/hd2/IDX-UK/Music/Archive-Music-Media-IDX/IDX/90s/93/MM-1993-01-16-OCR-Page-0013.pdf |title=Station Reports |magazine=[[Music & Media]] |page=13 |access-date=February 10, 2024}}
*{{cite magazine |date=January 23, 1993 |url=https://www.worldradiohistory.com/hd2/IDX-UK/Music/Archive-Music-Media-IDX/IDX/90s/93/MM-1993-01-23-OCR-Page-0020.pdf |title=Station Reports |magazine=[[Music & Media]] |page=20 |access-date=February 10, 2024}}
*{{cite magazine |date=January 30, 1993 |url=https://www.worldradiohistory.com/hd2/IDX-UK/Music/Archive-Music-Media-IDX/IDX/90s/93/MM-1993-01-30-OCR-Page-0038.pdf |title=Station Reports |magazine=[[Music & Media]] |page=38 |access-date=February 10, 2024}}
*{{cite magazine |date=February 6, 1993 |url=https://www.worldradiohistory.com/hd2/IDX-UK/Music/Archive-Music-Media-IDX/IDX/90s/93/MM-1993-02-06-OCR-Page-0011.pdf |title=Station Reports |magazine=[[Music & Media]] |page=13 |access-date=February 10, 2024}}</ref> It was also played on [[MTV Australia]], ''[[Rage (TV program)|Rage]]'' and ''[[Video Smash Hits]]'' in Australia.<ref>
*{{cite magazine |date=December 6, 1992 |issue=149 |url=https://postimg.cc/cr4QG1DL |title=Music Video Airplay |magazine=[[ARIA Report]] |page=17 |access-date=February 16, 2024}}
*{{cite magazine |date=December 13, 1992 |issue=150 |url=https://postimg.cc/G9jkfTxf |title=Music Video Airplay |magazine=[[ARIA Report]] |page=17 |access-date=February 16, 2024}}</ref>