Editing Kyle Busch (section)

==Rowdy Energy==
{{Infobox company
| name = Rowdy Energy
| logo = Rowdy_Energy_logo.png
| type = [[Privately held company|Private]]
| industry = [[Drink industry]]
| founded = {{Start date and age|2019|01|30}} in [[Del Mar, California]], [[United States of America|U.S.]]
| founders = Kyle Busch<br>Jeff Church
| defunct = {{End date|2024}}
| hq_location_city = San Diego, California
| hq_location_country = [[United States of America|U.S.]]
| products = [[Energy drink]]
| owners = Kyle Busch<br>Jeff Church
| parent = Rowdy Beverage, Inc
| website = {{URL|www.RowdyEnergy.com}}
}}
'''Rowdy Energy''', was an [[energy drink]] company based in [[Del Mar, California]], was founded in 2019 by NASCAR driver Kyle Busch and beverage entrepreneur Jeff Church.<ref name="Our Story2">{{Cite web |title=Our Story |url=https://rowdyenergy.com/pages/about |access-date=February 21, 2020 |website=Rowdy Energy |language=en}}</ref><ref name="Engle2">{{Cite web |last=Engle |first=Greg |date=February 8, 2020 |title=NASCAR Champ Kyle Busch Develops Energy Drink for His 'Tom Brady Years' |url=https://www.autoweek.com/racing/nascar/a30824988/nascar-champ-kyle-busch-develops-energy-drink/ |access-date=February 21, 2020 |website=Autoweek |language=en-US}}</ref>

The drink, named after Busch's nickname "Rowdy," was launched in 2019 by Busch and Jeff Church, co-founder of [[Suja Juice]]. Busch created it as a healthier option for himself and his fans.<ref name="Engle2" /> The first batch was produced in January 2020, with ten flavors available online, including seven sugar-free, Keto-certified options. The traditional drinks contained 60% less sugar than other popular energy drinks.<ref name="Our Story2" />

Rowdy branding first appeared at the [[2020 24 Hours of Daytona]] when Busch was seen with a Cherry Limeade can and wearing a Rowdy Energy hat.<ref>{{Cite web |last=Christie |first=Toby |date=January 25, 2020 |title=What is Rowdy Energy Drink? And How Can You Buy it? |url=https://tobychristie.com/2020/01/25/what-is-rowdy-energy-drink-and-how-can-you-buy-it/ |access-date=February 21, 2020 |website=TobyChristie.com |language=en-US}}</ref> The logo also appeared on his [[2020 Daytona 500|Daytona 500]] helmet, and Busch drank a Rowdy Energy after his race exit. Rowdy Energy is listed as an associate partner on KyleBusch.com.<ref>{{Cite web |last=Busch |first=Kyle |title=Kyle Busch Official Site |url=http://www.kylebusch.com/ |access-date=February 21, 2020 |website=www.kylebusch.com |language=en-US}}</ref> In late 2020, the brand sponsored [[Formula D]] driver [[Ken Gushi]].<ref>{{cite news |date=September 26, 2020 |title=Rowdy Energy to Sponsor Ken Gushi for Remainder of Formula Drive Pro Season |url=https://www.speedwaydigest.com/index.php/news/racing-news/58812-rowdy-energy-to-sponsor-ken-gushi-for-remainder-of-formula-drift-pro-season |access-date=December 29, 2020 |work=Speedway Digest}}</ref> It also sponsored races like the Southern Super Series' Rowdy Energy Twin 100s at [[Five Flags Speedway]] and [[Sprint car racing]]'s the TRD KKBM Giveback Classic.<ref>{{cite magazine |last=Weaver |first=Matt |date=June 24, 2020 |title=Rowdy Energy Twin 100s Feature Big Payday in Pensacola |url=https://www.shorttrackscene.com/super-late-models/rowdy-energy-twin-100s-feature-big-payday-in-pensacola/ |access-date=December 29, 2020 |magazine=Short Track Scene}}</ref><ref>{{cite news |last=Seelman |first=Jacob |date=November 3, 2020 |title=Coons Looking To Shine During KKM Classic |url=https://sprintcarandmidget.com/other-sprint-cars/coons-looking-to-shine-during-kkm-classic/ |url-status=dead |archive-url=https://web.archive.org/web/20201103184522/https://sprintcarandmidget.com/other-sprint-cars/coons-looking-to-shine-during-kkm-classic/ |archive-date=November 3, 2020 |access-date=December 29, 2020 |website=Sprint Car and Midget |publisher=[[Speed Sport]]}}</ref> Additionally, Rowdy Energy sponsored sprint and [[Midget car racing|midget car]] driver [[Rico Abreu]].<ref>{{Cite web |last= |first= |date= |title=RAR Partners |url=https://ricoabreu.com/partners |access-date=February 20, 2022 |website=Rico Abreu Racing}}</ref>

On January 10, 2024, Busch announced that Rowdy Energy had ceased operations and closed its doors in the following weeks.<ref>{{cite web |last=Nunes |first=Keith |date=January 11, 2024 |title=Rowdy Energy shutting down |url=https://www.foodbusinessnews.net/articles/25329-rowdy-energy-shutting-down |access-date=November 11, 2024 |website=Food Business News}}</ref>