Editing Lew Grade (section)

===Later years===
In 1980, Grade's standing in the mass media industry was damaged by two events: the poor reception for ''Raise the Titanic'', and a decision that, effective from 1 January 1982 [[ATV Midlands]] would be permitted to keep its licence only on the condition that it terminate its association with Grade and ITC (ultimately leading to its re-branding as [[ITV Central|Central Television]]). Grade resigned his position in the company while it underwent a series of partnerships and mergers. In 1982, he lost control of ACC to [[Robert Holmes à Court]], who dismissed him and all his staff.<ref name="Economist_obit" />

Grade was brought in by American producer [[Norman Lear]] in June 1982 to head the London division of [[Embassy Pictures|Embassy Communications International]], to be involved in the production and distribution of films and television programmes.<ref>{{Cite news |last=Cuff |first=Daniel F. |date=24 June 1982 |title=Lord Grade Joins Norman Lear Team |work=The New York Times |url=https://www.nytimes.com/1982/06/24/business/business-people-lord-grade-joins-norman-lear-team.html |access-date=13 July 2017}}</ref> Subsequently, he became a producer of [[Andrew Lloyd Webber]]'s musical ''[[Starlight Express]]''.<ref>{{Cite news |last=Bennetts |first=Leslie |date=23 February 1987 |title=A Transformed ''Starlight Express'' Strives Towards Broadway Opening |work=The New York Times |url=https://www.nytimes.com/1987/02/23/theater/a-transformed-starlight-express-strives-toward-broadway-opening.html |access-date=13 July 2017}}</ref> After [[The Coca-Cola Company|Coca-Cola]] had bought Embassy, he became the head of a new venture, the Grade Company, in 1985, and was elected a vice-president of the [[Loews Cineplex Entertainment|Loews Group]] chain of cinemas in the United States.<ref name="Hoge" /><ref>{{Cite web |title=Lew Grade Biography (1906–1998) |url=http://www.filmreference.com/film/54/Lew-Grade.html |access-date=12 August 2017 |website=Film Reference}}</ref> The Grade Company produced adaptations for television of works by novelist Dame [[Barbara Cartland]]; he owned the rights to 450 of her romances.<ref name="Raines" />

By the early to mid-1990s, Grade had returned to ITC to head the company one final time until his death in 1998. Grade was a member of the Founding Council of the [[Rothermere American Institute]] at the [[University of Oxford]].{{citation needed|date=December 2015}}