Editing Live with Kelly and Mark (section)

===1988–2000: ''Live with Regis and Kathie Lee''===
Early on, ''Live'' matched its local success with impressive national ratings and established itself as a dominant fixture in American television.<ref>[http://dadtmedianet.com/web/showpage/showpage.aspx?program_id=3148174&type=lead Show Page] {{Webarchive|url=https://web.archive.org/web/20150217203311/http://dadtmedianet.com/web/showpage/showpage.aspx?program_id=3148174&type=lead |date=February 17, 2015 }}.</ref> ''[[Entertainment Weekly]]'' described Regis Philbin and Kathie Lee Gifford as "an agreeable mismatch" and their famous banter as "playful, edgy, and amusing."<ref>[http://www.ew.com/ew/article/0,,20169998,00.html Live with Regis and Kathie Lee] {{Webarchive|url=https://web.archive.org/web/20130623191332/http://www.ew.com/ew/article/0,,20169998,00.html |date=June 23, 2013 }}.</ref> Gifford's positivity throughout public scandals such as the 1996 accusation that her clothing line was being run under sweatshop conditions and her husband [[Frank Gifford]]'s 1997 affair with a flight attendant resonated with the female demographic of the show, but ultimately made her a media target prompting her emotional departure on July 28, 2000. "Over a third of my life has been [at ''Live'']," she said. "This is family. It is been an amazing journey."<ref name="auto" /> Gifford appeared on ''Live! with Regis and Kelly'' on three occasions, for the show's 20th Anniversary special on September 14, 2007, to promote her book ''Just When I Thought I'd Dropped My Last Egg: Life and Other Calamities'' on April 14, 2009, and again as a guest to bid farewell to Philbin on his second to last show, November 17, 2011. Gifford went on to host the [[Today (American TV program)#Today with Kathie Lee and Hoda|fourth hour of ''Today'']] with [[Hoda Kotb]]; that show mainly airs an hour after ''Live!'' in most markets, though a few markets where both shows air at 10:00&nbsp;a.m. against each other do exist.