Editing Lowe's (section)

=== Racing sponsorships ===
[[File:Jimmie_Johnson's_pit_box.jpg|thumb|The Lowe's-sponsored team of [[Jimmie Johnson]]'s pit box]]
Lowe's purchased [[naming rights]] to [[Charlotte Motor Speedway]] in Charlotte, North Carolina, in 1998, and the speedway changed names to Lowe's Motor Speedway. After the 10-year naming rights expired, Lowe's extended naming rights by one year.<ref>{{cite news| url=http://www.wbtv.com/story/10825179/lowes-negotiating-naming-rights-with-speedway| title=Lowe's negotiating naming rights with speedway| date=July 31, 2009| work=[[WBTV]] News| access-date=August 25, 2019| language=en}}</ref> After the one-year extension expired, Lowe's discontinued naming rights, and as of the 2010 racing season, the racetrack returned to its original name.
[[File:Jimmie Johnson Richmond 2018.jpg|thumb|Jimmie Johnson's#48 car on Richmond in 2018 the last year he drive for Lowe's]]
The corporation was the primary sponsor for seven-time [[NASCAR]] [[Sprint Cup Series]] champion [[Jimmie Johnson]] in the No. 48 Chevrolet Camaro ZL1 and it was a part-time sponsor of the former No. 5 [[Nationwide Series]] car; both teams are owned by [[Hendrick Motorsports]].  Prior to the current sponsorship deal with Hendrick Motorsports, Lowe's was the sponsor of the No. 31 [[Chevrolet]] for [[Richard Childress Racing]] driven by [[Mike Skinner (racing driver)|Mike Skinner]] and [[Robby Gordon]] from 1997 to 2001. Prior to the RCR deal, Lowe's was the primary sponsor of the No. 11 [[Ford Motor Company|Ford]] driven by [[Brett Bodine]] for [[Junior Johnson & Associates]] and later his own team, [[Brett Bodine Racing]] (after Bodine bought the No. 11 from Johnson). One of the company's earliest forays into racing sponsorship was in 1979, when it sponsored the No. 2 [[Buick]] of the [[Rod Osterlund]] team in what was then known the Winston Cup Series, for the [[Talladega 500]]. The car was driven in that race by [[David Pearson (racing driver)|David Pearson]], substituting for injured rookie [[Dale Earnhardt]]. Lowe's continued with sporadic car sponsorship throughout the next two decades until the aforementioned Bodine sponsorship in 1995. On March 14, 2018, Lowe's announced it would end sponsorship of the No. 48 car after the 2018 season, thereby ending all involvement in motorsports.{{Citation needed|date=April 2020}}

Lowe's also sponsored [[Fernandez Racing]] in the [[American Le Mans Series]] and previously sponsored the team in the [[Rolex Sports Car Series]];  in that series, Lowe's sponsored the No. 99 Gainsco Stallings Racing Pontiac in events where Johnson was driving.

In 2006, Lowe's contracted designer [[Marianne Cusato]] to develop and offer affordable house plans for the hurricane-affected Gulf region. Lowe's is the exclusive retailer for both the plans and building materials for the Lowe's [[Katrina Cottage]]. They offer easy construction and affordability, as well as the possibility of expansion. Moreover, they meet all international building codes and exceed hurricane codes. Lowe's discontinued the Katrina Cottage line in 2011.

Lowe's has a wide variety of television and radio commercials. A significant number of different racing-inspired commercials can be seen and are often played outside of television race coverage. Before 2010, when he was replaced by Ben Yannette, [[Gene Hackman]]'s voice could be heard on many commercial advertisements for Lowe's.<ref>{{cite news| last=Elliott| first=Stuart| title=Lowe's Puts Its Focus on Knowing the Customer's Wants| url=https://www.nytimes.com/2010/03/01/business/media/01adcol.html?pagewanted=all| access-date=December 13, 2011| newspaper=The New York Times| date=February 28, 2010}}</ref>