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Loyalty program
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===Membership fees=== In subscription-based programs, customers pay a fee to enjoy the program's benefits, for example [[Barnes and Noble]] bookstores charge members about 40 [[U.S. dollars]] per year (as of mid-2024) for its "Premium Membership and Rewards" program, which gives members a 10% discount off most merchandise. There is also a free tier which does not offer such discounts but does allow members to collect virtual "stamps" (i.e. loyalty points).<ref>{{cite web |title=Premium Membership and Rewards |url=https://www.barnesandnoble.com/membership/ |website=Barnes and Noble |access-date=3 July 2024}}</ref>
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