Editing Merck Group (section)

===Name===
[[File:Merck-Logo.svg|thumb|Seventh and former logo of Merck KGaA used from 1 October 2001 until 13 October 2015. This form was used internationally; in U.S. and Canada its design was similar but reading "EMD" instead of "Merck".]]

Merck in Darmstadt is the sole legal successor of the original Merck and retains the rights to the trademark "Merck" in all countries except the U.S. and Canada, where "EMD" brand is mostly used (it was introduced alongside Merck's 2001 logo<ref>{{Cite web|title=Merck – A Strong Brand Will Be Unmistakable|url=http://me.merck.de/EMD/UK/UKNEWS.NSF/ee124fc99fa5c622c12567fa0057bc3d/fd791824b93a3c95c1256ad50059c796?OpenDocument|date=1 October 2001|archive-url=https://web.archive.org/web/20051027073351/http://me.merck.de/EMD/UK/UKNEWS.NSF/ee124fc99fa5c622c12567fa0057bc3d/fd791824b93a3c95c1256ad50059c796?OpenDocument|access-date=11 August 2021|archive-date=27 October 2005}}</ref>). In recent branding campaigns, the company has referred to itself as "the original Merck" and "the real Merck". The company was legally known as ''E. Merck [[General partnership|oHG]]'' until 1995, when ''Merck [[KGaA]]'' became the main parent company and the former a [[holding company]]. Both oHG and KGaA are generic business entity type designations and not used in everyday speech or branding.{{cn|date=June 2024}}

In 2015 Merck adopted a new logo to increase the visual differences between both companies, while also visualizing "vibrant science and technology" as the new company's brand.<ref>{{Cite web|title=WHO WE ARE – Merck KGaA, Darmstadt, Germany|url=https://www.merckgroup.com/en/company/who-we-are.html}}</ref> It has initiated litigation in several countries against its former subsidiary [[Merck & Co.]] (MSD) over infringing use of the Merck name. In 2016, the [[High Court of Justice]] in the United Kingdom ruled that MSD had breached an agreement with its former parent company and that only Merck of Darmstadt is entitled to use the Merck name in the United Kingdom; the judge also held that MSD's use of "Merck" as part of branding on its global websites were directed to the UK and infringed Merck's trade mark rights in the UK.<ref>{{Cite news|date=15 January 2016|title=Fight over Merck name sees German firm win in British court|publisher=Reuters|url=https://www.reuters.com/article/us-merckkgaa-name-idUSKCN0UT239|access-date=10 February 2023}}</ref> In response, MSD has initiated counter-litigation in the United States.<ref name="genengnews.com">{{cite web|url=http://www.genengnews.com/gen-news-highlights/legal-wrangle-pits-merck-vs-merck/81252246/|title=Legal Wrangle Pits Merck vs. Merck|work=GEN|date=15 January 2016}}</ref>

After those controversies, Merck also adopted a new logo for EMD. The same look was also given to the logos of EMD Serono, MilliporeSigma, and EMD Performance Materials (renamed EMD Electronics in March 2021) divisions. Its corporate website is ''[https://merckgroup.com merckgroup.com]'' in the world excluding U.S. and Canada, displaying normal Merck logo in the header, and ''emdgroup.com'' in U.S. and Canada, displaying use of its corporate name, Merck KGaA, Darmstadt, Germany, in the header and additionally displaying a disclaimer about trademark ownership in the footer.{{cn|date=June 2024}}

On 7 December 2021, Merck, which uses the name EMD Electronics in North America, announced they would be investing $1 billion in a U.S. operations joint venture with [[Palantir Technologies]] to assist in solving some of the chip industries supply chain problems. The plan is for sites in Pennsylvania, Texas, California, and Arizona.<ref>{{cite news |last=Nellis |first=Stephen |url=https://www.reuters.com/markets/deals/german-chip-chemical-supplier-spend-1-bln-us-pairs-with-palantir-supply-chain-2021-12-07/ |title=German chip chemical supplier to spend $1 bln in U.S., pairs with Palantir on supply chain data |work=[[Reuters]] |date=7 December 2021 |accessdate=7 December 2021 }}</ref>