Editing Netflix (section)

=== Co-CEOs, discontinuation of DVD rentals, expansion of live events, WWE agreement (2023–present) ===
In January 2023, [[Greg Peters (businessman)|Greg Peters]] and [[Ted Sarandos]] were named co-CEOs of Netflix, with Hastings assuming the role of executive chairman.<ref>{{cite web |last1=Confino |first1=Paolo |title=Meet the Netflix co-CEO taking over from Reed Hastings |url=https://fortune.com/2023/01/20/reed-hastings-netflix-ceo-greg-peters-coo/ |website=Fortune |access-date=November 25, 2024 |language=en}}</ref><ref>{{cite web |last1=Chapman |first1=Wilson |title=Reed Hastings Steps Down as Netflix Co-CEO, Greg Peters Takes Over |url=https://www.indiewire.com/features/general/netflix-reed-hastings-steps-down-ted-sarandos-1234801768/ |website=IndieWire |access-date=November 25, 2024 |date=January 19, 2023}}</ref> Peters previously served as COO and Chief Product Officer, while Sarandos served as Chief Content Officer.<ref>{{Cite web |last=Thompson |first=Ben |date=January 25, 2024 |title=An Interview with Netflix co-CEO Greg Peters About Strategy and Execution |url=https://stratechery.com/2024/an-interview-with-netflix-co-ceo-greg-peters-about-strategy-and-execution/ |access-date=November 15, 2024 |website=Stratechery by Ben Thompson |language=en-US}}</ref><ref>{{Cite web |last=Ma |first=Jason |title=Netflix's co-CEO shares how a video store job helped launch his career—and this lesson from Tony Bennett |url=https://fortune.com/2024/09/28/netflix-co-ceo-ted-sarandos-video-store-clerk-entertainment-career-lesson-tony-bennett/ |access-date=November 15, 2024 |website=Fortune |language=en}}</ref>

On April 18, 2023, Netflix announced that it would discontinue its [[DVD-by-mail]] service on September 29.<ref>{{Cite web |date=April 18, 2023 |title=Netflix will end its DVD-by-mail service |url=https://www.npr.org/2023/04/18/1170740799/netflix-ends-dvd-by-mail-service |publisher=[[NPR]] |agency=Associated Press}}</ref> Users of the service were able to keep the DVDs that they had received. Over its lifetime the service had sent out over 5 billion shipments.<ref>{{cite web |last=Nickinson |first=Phil |date=April 18, 2023 |title=Netflix will ship its final DVDs in September 2023 |url=https://www.digitaltrends.com/home-theater/netflix-ending-dvd-service/ |access-date=April 19, 2023 |website=[[Digital Trends]]}}</ref><ref>{{cite web |last=Hayes |first=Dade |date=September 29, 2023 |title=Netflix Sends Fond Video Farewell To Its DVD-Shipping Past |url=https://deadline.com/2023/09/netflix-ends-dvd-shipping-streaming-1235559642/ |access-date=September 29, 2023 |work=[[Deadline Hollywood]]}}</ref>

In October 2023, Eunice Kim was promoted to Chief Product Officer and Elizabeth Stone was promoted to Chief Technology Officer.<ref>{{cite web |last1=Donnelly |first1=Matt |date=October 3, 2023 |title=Netflix Names Eunice Kim as Chief Product Officer, Elizabeth Stone as Chief Technology Officer (EXCLUSIVE) |url=https://variety.com/2023/digital/news/netflix-eunice-kim-chief-product-elizabeth-stone-tech-1235743397/ |work=Variety}}</ref> That same month, amid a restructuring of its animation division, Netflix announced a multi-film agreement with [[Skydance Animation]] beginning with ''[[Spellbound (2024 film)|Spellbound]]'' (2024). The agreement partially replaces one it had with [[Apple TV+]].<ref>{{cite web |author=Mia Galuppo |date=October 18, 2023 |title=Skydance Animation Leaves Apple for Netflix Pact |url=https://www.hollywoodreporter.com/news/general-news/skydance-animation-leaves-apple-for-netflix-pact-1235621915/ |access-date=October 18, 2023 |website=The Hollywood Reporter}}</ref><ref>{{cite web |last=Fleming |first=Mike Jr. |date=October 18, 2023 |title=Netflix Sets Skydance Animation In Multi-Year Deal, First Up Is Alan Menken Musical 'Spellbound'; Rachel Zegler, Nicole Kidman, Javier Bardem Star |url=https://deadline.com/2023/10/netflix-pacts-skydance-animation-in-multi-year-deal-alan-menken-musical-spellbound-rachel-zegler-nicole-kidman-javier-bardem-star-1235577207/ |access-date=October 18, 2023 |website=[[Deadline Hollywood]]}}</ref>

In December 2023, Netflix released its first "What We Watched: A Netflix Engagement Report", a look at viewership for every original and licensed title watched more than 50,000 hours from January to June 2023. The company also announced plans to publish the report twice a year.<ref>{{cite web |last=Maas |first=Jennifer |date=December 12, 2023 |title=Netflix Releases First Biannual Viewing Report With Massive Trove of Data, Including for Licensed Titles |url=https://variety.com/2023/tv/news/netflix-biannual-viewership-data-report-licensed-content-1235834922/ |access-date=December 12, 2023 |website=Variety}}</ref><ref>{{cite web |date=December 12, 2023 |title=What We Watched: A Netflix Engagement Report |url=https://about.netflix.com/en/news/what-we-watched-a-netflix-engagement-report |access-date=December 12, 2023 |website=Netflix}}</ref> In its first report for the first six months of 2023, it revealed that ''[[The Night Agent]]'' was the most watched show globally during that period.<ref>{{Cite news |title=Netflix reveals viewing data across entire catalogue for the first time |url=https://www.ft.com/content/87f3dcec-ec8b-4c6c-9555-8d350e9625d8 |access-date=December 15, 2023 |newspaper=Financial Times|date=December 12, 2023 |last1=Grimes |first1=Christopher }}</ref>

On January 23, 2024, Netflix announced a major agreement with [[professional wrestling]] promotion [[WWE]], under which it will acquire the international rights to its live weekly program [[WWE Raw|''Raw'']] beginning January 6, 2025; the rights will initially cover the United States, Canada, the United Kingdom, and Latin America, and expand to other territories over time. Outside of the United States, it will also hold international rights to all three of WWE's main weekly programs (''Raw'', ''[[WWE SmackDown|SmackDown]]'', and ''[[WWE NXT|NXT]]''), [[Pay-per-view|premium live events]], and documentaries among other content. The agreement was reported to be valued at $500 million per-year over ten years.<ref>{{Cite web |last=Hayes |first=Dade |date=January 23, 2024 |title=Netflix Gets In The Ring, Locking Up WWE's 'Monday Night Raw' In 10-Year, $5B-Plus Deal For Longtime TV Staple |url=https://deadline.com/2024/01/netflix-wwe-monday-night-raw-streaming-tv-1235801673/ |access-date=January 23, 2024 |website=Deadline |language=en-US}}</ref><ref>{{Cite web |last1=Sherman |first1=Alex |last2=Pramuk |first2=Jacob |date=January 23, 2024 |title=Netflix to stream WWE's Raw starting next year in its biggest jump into live entertainment |url=https://www.cnbc.com/2024/01/23/netflix-to-stream-wwes-raw-starting-next-year.html |access-date=January 23, 2024 |website=CNBC |language=en}}</ref><ref>{{Cite web |last=Otterson |first=Joe |date=January 23, 2024 |title=Netflix, WWE Strike Deal to Move 'Monday Night Raw' to Streamer Beginning in 2025 for $500 Million per Year |url=https://variety.com/2024/tv/news/netflix-wwe-monday-night-raw-deal-january-2025-1235882820/ |access-date=January 23, 2024 |website=Variety |language=en-US}}</ref>

In February 2024, Netflix joined with [[Peter Morgan]], creator of the Netflix series [[The Crown (TV series)|''The Crown'']], to produce the play [[Patriots (play)|''Patriots'']] on [[Broadway theatre|Broadway]]. The venture is the first Broadway credit for the company but not its first stage project. It was actively involved as a producer of ''[[Stranger Things: The First Shadow]]'' in London. Both productions share a lead producer, [[Sonia Friedman]].<ref>{{Cite news |last=Paulson |first=Michael |date=February 27, 2024 |title=Netflix Becomes a Broadway Producer With Peter Morgan's 'Patriots' |url=https://www.nytimes.com/2024/02/27/theater/netflix-patriots-broadway.html |access-date=March 3, 2024 |work=The New York Times}}</ref>

In May 2024, the company hosted its second Netflix Is a Joke festival in Los Angeles. It streamed several specials from the festival live, including [[Katt Williams]]'s ''Woke Folk'' and ''[[The Roast of Tom Brady]]'', both of which ranked on Netflix's global top 10 the following two weeks.<ref>{{cite web |last1=Hailu |first1=Selome |title=Netflix Top 10: 'Baby Reindeer' Becomes No. 10 Biggest English-Language Series Ever, 'Under Paris' Scores Massive Debut |url=https://variety.com/2024/tv/news/netflix-top-10-streaming-ratings-1235697082/ |website=Variety |date=June 11, 2024}}</ref><ref>{{cite web |last1=Campione |first1=Katie |title=Tom Brady Roast Tops Netflix TV Charts; Brooke Shields Comedy 'Mother Of The Bride' Is Week's Most-Watched Title |url=https://deadline.com/2024/05/tom-brady-roast-viewership-netflix-mother-of-the-bride-1235916043/ |website=Deadline |date=May 14, 2024}}</ref> That same month, Netflix announced that it would stream both [[National Football League]] [[NFL on Christmas Day|Christmas games]] in 2024.<ref>{{Cite web |last=Weprin |first=Alex |date=September 20, 2024 |title=Netflix Co-CEO Greg Peters Says the Streamer Wants "Netflix-ify" the NFL, "Never Say Never" to Other Sports Rights |url=https://www.hollywoodreporter.com/business/business-news/netflix-ceo-greg-peters-ai-advertising-nfl-1236007978/ |access-date=November 15, 2024 |website=The Hollywood Reporter |language=en-US}}</ref> For 2025 and 2026, the streamer will have exclusive rights to at least one NFL Christmas game each year.<ref>{{cite web |last1=Weprin |first1=Alex |title=Netflix Gets NFL Christmas Day Games In Major Sports Expansion |url=https://www.hollywoodreporter.com/business/business-news/netflix-nfl-games-christmas-day-2024-1235895630/ |website=The Hollywood Reporter |date=May 15, 2024}}</ref>

In June 2024, Netflix announced that it would develop new entertainment venues known as "Netflix House" at [[King of Prussia (shopping mall)|King of Prussia Mall]] in Pennsylvania and [[Galleria Dallas]] in Texas. The spaces will feature retail shops, restaurants, and other interactive experiences related to Netflix original content, building upon other "[[Pop-up retail|pop-up]]" initiatives to promote individual programs.<ref>{{Cite web |last=Spangler |first=Todd |date=June 18, 2024 |title=Netflix to Open Massive Entertainment, Dining and Shopping Complexes in Two Cities in 2025 |url=https://variety.com/2024/digital/news/netflix-house-entertainment-dining-shopping-complexes-cities-2025-1236040989/ |access-date=December 20, 2024 |website=Variety}}</ref>

In November 2024, Netflix announced that it would discontinue further work on interactive specials and remove all but four of them from the platform, citing a desire to focus on "technological efforts in other areas".<ref>{{Cite web |last=Peters |first=Jay |date=November 4, 2024 |title=Netflix is removing nearly all of its interactive titles |url=https://www.theverge.com/2024/11/4/24287857/netflix-removing-interactive-titles-games |access-date=November 17, 2024 |website=The Verge |language=en}}</ref> On November 15, 2024, Netflix streamed a boxing event from [[AT&T Stadium]] in [[Arlington, Texas]], featuring as co-main events an exhibition match between [[Jake Paul vs. Mike Tyson|Jake Paul and Mike Tyson]], and [[Katie Taylor]] vs. [[Amanda Serrano]] for the [[List of WBA female world champions#Lightweight|WBA]], [[List of WBC female world champions#Lightweight|WBC]], [[List of IBF female world champions#Lightweight|IBF]], [[List of WBO female world champions#Lightweight|WBO]], and [[List of The Ring female world champions#Lightweight|''The Ring'']] lightweight titles. While afflicted by technical issues, Paul's promoter reported that the stream had a peak concurrent viewership of 65 million viewers, surpassing the [[2023 Cricket World Cup final|2023 ICC Men's Cricket World Cup final]] (which had a reported 57 million concurrent streams on [[Disney+ Hotstar]]) as the most live-streamed sporting event.<ref>{{cite web |last1=Otterson |first1=Joe |title=Jake Paul, Mike Tyson Fight Viewed by 60 Million Households, Netflix Says |url=https://variety.com/2024/tv/news/jake-paul-mike-tyson-ratings-views-netflix-1236212130/ |website=Variety |access-date=November 25, 2024 |date=November 16, 2024}}</ref><ref>{{cite web |last1=Mastrangelo |first1=Dominick |title=Netflix says 60 million watched Tyson, Paul fight |url=https://thehill.com/homenews/media/4995970-netflix-tyson-paul-boxing-event-viewers/ |website=The Hill |access-date=November 25, 2024 |date=November 18, 2024}}</ref> Netflix stated that the event had an "average minute audience" (AMA) of 108 million worldwide, and that the AMA of 47 million in the United States made the Taylor vs. Serrano bout the most-watched women's professional sporting event in U.S. history.<ref>{{cite web |last1=Seitz |first1=Jose Alejandro Bastidas and Loree |title=Jake Paul-Mike Tyson Fight Scores Over 108 Million Viewers Worldwide, Netflix Says |url=https://www.thewrap.com/jake-paul-mike-tyson-fight-viewership-worldwide-netflix/ |website=TheWrap |access-date=November 25, 2024 |date=November 19, 2024}}</ref>

On December 20, 2024, [[FIFA]] announced that Netflix would be the exclusive U.S. broadcaster of the [[2027 FIFA Women's World Cup|2027]] and [[2031 FIFA Women's World Cup|2031]] [[FIFA Women's World Cup]], in what was deemed the platform's most significant push into sports content.<ref>{{Cite web |date=December 20, 2024 |title=Netflix, FIFA sign deal to show Women's World Cup |url=https://www.espn.com/soccer/story/_/id/43075385/netflix-fifa-agree-deal-women-world-cup-2027-2031 |access-date=December 20, 2024 |website=ESPN.com |language=en}}</ref>

On Christmas Day 2024, Netflix aired its first-ever [[NFL]] games: the [[Kansas City Chiefs]] versus the [[Pittsburgh Steelers]], and the [[Baltimore Ravens]] versus the [[Houston Texans]]. The games both averaged over 30 million global viewers and became the two most-streamed NFL games in US history, while simultaneously creating Netflix's most-watched Christmas Day ever in the US.<ref>{{cite web |last1=Reedy |first1=Joe |title=Netflix averages more than 30 million viewers globally for its NFL Christmas Day doubleheader |url=https://apnews.com/article/nfl-netflix-christmas-b438221c22de046d9417e5a668f6f659 |website=AP News |date=December 31, 2024}}</ref>

In January 2025, Netflix announced that it had exceeded 300 million subscribers worldwide after adding a record 18.9 million in the fourth quarter of 2024, amounting to 41 million for the full year.<ref name="300million">{{Cite web |last=Manfredi |first=Lucas |date=2025-01-21 |title=Netflix Tops 300 Million Subscribers Globally, Adds Record-Breaking 19 Million in Q4 |url=https://www.thewrap.com/netflix-earnings-q4-2024/ |access-date=2025-01-21 |website=TheWrap |language=en-US}}</ref> In May 2025, Netflix announced a redesign of its home page that features fewer titles with more video and animation. It was the first time the company had made significant changes to its home page since 2013. The redesign is intended to help its users choose what to watch more simple and efficient, while featuring new content types such as live programming and mobile games.<ref>{{cite web |title=Netflix debuts new home screen |url=https://www.nytimes.com/2025/05/07/business/media/netflix-new-home-screen.html |website=New York Times |access-date=8 May 2025}}</ref>