Editing New product development (section)

===== Cross-functional innovation management committee =====
A cross-functional innovation management committee is a team of individuals from different company departments, including [[marketing]], engineering, design, manufacturing, and [[research and development]], who are responsible for overseeing and managing the new product development process. This committee helps to ensure that all aspects of new product development are taken into account and that the company is able to track and assess the progress of new products. Companies may get a better overall picture of new product development by putting together a cross-functional team, which can help generate fresh ideas and give assistance in evaluating them.