Editing OK Go (section)

==Videos==
{{main|OK Go videography}}
OK Go has earned fame for its creative and often low-budget [[music video]]s, most of which have been promoted through Internet video sharing sites such as [[YouTube]].<ref>{{cite magazine | url = https://newsfeed.time.com/2010/11/10/ranking-the-ok-go-video-catalogue-are-the-videos-always-better-than-the-songs/  |title = Ranking the OK Go Video Catalogue: Are the Videos Always Better Than the Songs? | magazine = [[Time (magazine)|Time]] | date = November 10, 2010 | access-date= November 26, 2010 | first = Nate | last = Jones }}</ref> Many of these have become [[viral video|viral]]; the 2006 video for "Here It Goes Again", in which the band performed a complex routine on motorized treadmills, had received over 50 million views on YouTube four years later when EMI took it off the platform during a dispute with YouTube.<ref name="guardian">{{cite news | url =  http://www.guardian.co.uk/music/2010/sep/25/ok-go-white-knuckles | title =  Here they go again: new OK Go video is a White Knuckle ride | first = Priya | last = Elan | date = September 25, 2010 | access-date  =September 25, 2010 | work = [[The Guardian]] | location=London}}</ref> The subsequent reposting had been viewed over 66 million times as of February 15, 2025. The band's video for "Needing/Getting", funded by  [[Chevrolet]] and released February 5, 2012, debuted during [[Super Bowl XLVI]] and within the year received more than 47 million views on YouTube.<ref name=sbnation>{{cite web|title=Super Bowl Commercials 2012: OK Go's Chevy Sonic Music Video|date=February 5, 2012|url=https://www.sbnation.com/2012-super-bowl/2012/2/5/2773416/2012-superbowl-commercials-ok-go-chevy-sonic|publisher=sbnation.com|access-date=June 13, 2013}}</ref> [[Samuel Bayer]], who produced many music videos in the 1990s, said that OK Go's promotion of music videos on the Internet was akin to [[Nirvana (band)|Nirvana]]'s ushering in the [[grunge]] movement.<ref name="guardian"/> Many of the videos use long or single-shot takes, which ''[[Salon.com|Salon]]''{{'}}s Matt Zoller Seitz claims "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference".<ref>{{cite web | url =http://www.salon.com/entertainment/2010/09/21/how_ok_go_could_save_the_movie_musical/ | title = Can OK Go save the movie musical? | date = September 21, 2010 | access-date = September 25, 2010| work = [[Salon.com]] | first = Matt Zoller | last = Seitz }}</ref> OK Go won the 14th Annual [[Webby Awards|Webby]] Special Achievement Award for Film and Video Artist of the Year.<ref name=webbys14_specialaward>{{cite web|url=http://www.webbyawards.com/webbys/specialachievement14.php |title=14th Annual Webby Special Achievement Award Winners |date=May 4, 2010 |access-date=May 4, 2010 |publisher=[[Webby Awards]] |url-status=dead |archive-url=https://web.archive.org/web/20130404205528/http://www.webbyawards.com/webbys/specialachievement14.php |archive-date=April 4, 2013 }}</ref> The video for "This Too Shall Pass" was named both "Video of the Year" and  "Best Rock Video" at the 3rd annual [[UK Music Video Awards]].<ref>{{cite news | url  = https://www.telegraph.co.uk/culture/music/music-news/8060133/OK-Go-win-video-of-year-award.html | title = OK Go win video of year award | date = October 13, 2010 | access-date = October 13, 2010 | work = [[The Daily Telegraph]] | location=London}}</ref> "This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video,<ref>{{cite web | url  = http://2010.lafilmfest.com/award-winners/ | title  = OK Go win Audience Award For Best Video | publisher  = 2010.lafilmfest.com | access-date  = January 10, 2014 | url-status  = dead | archive-url  = https://web.archive.org/web/20110204083659/http://2010.lafilmfest.com/award-winners/ | archive-date  = February 4, 2011 }}</ref> UK MVA Awards – Music Video of the Year Winner 2010,<ref>{{cite web | url  = http://www.ukmva.com/ | title = OK Go Win UK MVA Awards Music Video of the Year|publisher=Ukmva.com|access-date=January 10, 2014}}</ref> among others.

The band has worked with directors including [[Francis Lawrence]], Olivier Gondry (brother of [[Michel Gondry]]), Brian L. Perkins, Scott Keiner, and Todd Sullivan. The videos have been screened and displayed at museums, art galleries, and film festivals around the world including [[Solomon R. Guggenheim Museum|the Guggenheim Museum]],<ref>{{cite web|title=YouTube Play: Live from the Guggenheim|url=http://www.guggenheim.org/new-york/press-room/news/3758|publisher=guggenheim.org|access-date=July 26, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130720012218/http://www.guggenheim.org/new-york/press-room/news/3758|archive-date=July 20, 2013}}</ref> [[Museum of the Moving Image (New York City)|the Museum of the Moving Image]],<ref>{{cite web|title=Spectacle: The Music Video|url=http://www.movingimage.us/exhibitions/2013/04/03/detail/spectacle-the-music-video/|publisher=movingimage.us|access-date=July 26, 2013|archive-date=January 7, 2020|archive-url=https://web.archive.org/web/20200107110623/http://www.movingimage.us/exhibitions/2013/04/03/detail/spectacle-the-music-video/|url-status=dead}}</ref> [[Edinburgh International Film Festival|the Edinburgh International Film Festival]],<ref>{{cite web|title='Here It Goes Again,' OK Go's Latest Homemade Video (on Treadmills) Added by VH1|url=http://www.prnewswire.com/news-releases/here-it-goes-again-ok-gos-latest-homemade-video-on-treadmills-added-by-vh1-69955182.html|publisher=prnewswire.com|access-date=July 26, 2013}}</ref> [[Los Angeles County Museum of Art|the Los Angeles County Museum of Art]], [[Los Angeles Film Festival|the Los Angeles Film Festival]],<ref>{{cite web|title=TIMELINE: 2010-2012|url=http://www.lafilmfest.com/about/festival-history/timeline-2010/#.UfaO6mTzZCc|publisher=lafilmfest.com|access-date=July 29, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130806142216/http://www.lafilmfest.com/about/festival-history/timeline-2010/#.UfaO6mTzZCc|archive-date=August 6, 2013}}</ref><ref>{{cite web|title=OK Go Video Release Party @ LACMA|url=http://breesays.buzznet.com/user/journal/6722401/ok-video-release-party-lacma/|publisher=breesays.buzznet.com|access-date=July 26, 2013|archive-url=https://web.archive.org/web/20100311174758/http://breesays.buzznet.com/user/journal/6722401/ok-video-release-party-lacma/|archive-date=March 11, 2010|url-status=dead}}</ref> and the [[Saatchi & Saatchi]] New Director's Showcase.<ref>{{cite web|title=Saatchi & Saatchi New Director's Showcase|url=http://www.saatchi.com/new_directors_showcase|publisher=saatchi.com|access-date=July 26, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130518095352/http://www.saatchi.com/new_directors_showcase|archive-date=May 18, 2013}}</ref>

In 2008, Damian Kulash said that the band had not produced the music videos as part of any overt "Machiavellian" marketing campaign. "In neither case did we think, 'A-ha, this will get people to buy our records.' It has always been our position that the reason you wind up in a rock band is you want to make stuff. You want to do creative things for a living."<ref name="Kulash quote">{{cite book
 | last = Kirsner
 | first = Scott
 | title = Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age
 | url = http://www.scottkirsner.com/fff
 | year = 2009
 | publisher = CinemaTech Books
 | location = Boston, MA
 | isbn = 978-1-4421-0074-9
 | page = 88
 | access-date = April 6, 2009
 | archive-url = https://web.archive.org/web/20190630034130/http://www.scottkirsner.com/fff/
 | archive-date = June 30, 2019
 | url-status = dead
 }}</ref> On the release of the band's video for "[[The Writing's on the Wall (OK Go song)|The Writing's on the Wall]]" in 2014, Kulash explained to ''Rolling Stone'' that the band continued to make such quirky videos following their success after "Here It Goes Again" because the band worried about being considered a one-hit wonder: "We could go in two directions: We could either try to out-cool it – try to out-run it like [[Radiohead]] did with '[[Creep (Radiohead song)|Creep]]' – or just embrace it and go, OK, what really worked here."<ref>{{Cite magazine | url = https://www.rollingstone.com/music/videos/watch-ok-gos-eye-boggling-writings-on-the-wall-video-premiere-20140617 | title = Watch OK Go's Eye-Boggling 'Writing's on the Wall' Video - Premiere | first  = Nick | last = Murray | date = January 17, 2014 |  access-date = June 20, 2014 | magazine = [[Rolling Stone]] }}</ref>