Editing Perception management (section)

=== Brand management ===
Companies{{which|date=October 2013}} often use [[brand management]] in an attempt to change a potential customer's perception of the product's value. Through positive association, a brand manager can strengthen the company's [[marketing]] and gain brand value. This is an important step in perception management because it aims at producing the most effective results. Brand management deals with competitors, promotions, costs, and satisfaction in order to earn trust from consumers and show positive feedback.<ref>{{Cite journal|last=UNURLU|first=Çiğdem|date=2019-12-31|title=The Mediating Role of Brand Performance on the Relationship between Confusion - Brand Loyalty and Uncertainty Avoidance - Brand Loyalty|journal=Dokuz Eylul Universitesi Iktisadi ve Idari Bilimler Dergisi|volume=34|issue=4|pages=491–510|doi=10.24988/ije.2019344879|issn=1302-504X|doi-access=free}}</ref>