Editing Photograph manipulation (section)

=== Corporate opposition ===
Some companies have begun to speak out against photo manipulation in advertising their products. [[Dove (toiletries)|Dove]] created the Dove Self-Esteem Fund and the [[Dove Campaign for Real Beauty]] to build confidence in young women, emphasizing "real beauty", or unretouched photographs, in the media.<ref>{{cite web |title=The Evolution Video – Dove Self Esteem Project |website=selfesteem.dove.us |date=2 June 2013 |access-date=1 May 2015 |url=http://selfesteem.dove.us/Articles/Video/Evolution_video_how_images_of_beauty_are_manipulated_by_the_media.aspx |archive-date=September 9, 2017 |archive-url=https://web.archive.org/web/20170909052844/http://selfesteem.dove.us/Articles/Video/Evolution_video_how_images_of_beauty_are_manipulated_by_the_media.aspx |url-status=dead }}</ref> Clothing retailer [[Aerie (clothing retailer)|Aerie]]'s<!--- per [[MOS:TMSTYLE]] name is not to be stylized here ---> campaign [[Aerie (clothing retailer)#Aerie Real|#AerieREAL]] emphasizes that their clothes are for everyone and that their advertisements have not been retouched in any way, saying "The real you is sexy."<ref>{{cite web |title=Aerie for American Eagle |access-date=1 May 2015 |url=http://www.ae.com/featured-aeriereal/aerie/s-cat/6890055 |archive-url=https://web.archive.org/web/20170129204635/https://www.ae.com/featured-aeriereal/aerie/s-cat/6890055 |archive-date=January 29, 2017 |url-status=dead}}</ref><ref>{{cite news |last=Krupnick |first=Ellie |title=Aerie's Unretouched Ads 'Challenge Supermodel Standards' For Young Women |newspaper=The Huffington Post |date=17 January 2014 |access-date=1 May 2015 |url=http://www.huffingtonpost.com/2014/01/17/aerie-unretouched-ads-photos_n_4618139.html}}</ref>

The American Medical Association stated that it is opposed to the use of photo manipulation. Dr. McAneny{{Who|date=February 2021}} made a statement that altering models to such extremes creates unrealistic expectations in children and teenagers regarding body image. He also said that the practice of digitally altering the weight of models in photographs should be stopped, so that children and teenagers are not exposed to body types that cannot be attained in reality. The American Medical Association as a whole adopted a policy to work with advertisers to work on setting up guidelines for advertisements to try to limit how much digital image manipulation is used. The goal of this policy is to limit the number of unrealistic expectations for body image in advertisements.<ref>{{cite web |title=AMA Adopts New Policies at Annual Meeting |date=21 June 2011 |website=ama-assn.org |access-date=19 April 2015 |url=http://www.ama-assn.org/ama/pub/news/news/a11-new-policies.page}}</ref>