Editing Popularity (section)

=== Popularization vs. Personalization ===

The [[Volume-Control Model]] offers analytical framework to understand how popularity is used to gain political and economic power.<ref name="volume-control">{{Cite journal|last=Segev|first=Elad|date=2019-09-05|title=Volume and control: the transition from information to power|journal=Journal of Multicultural Discourses|volume=14|issue=3|pages=240–257|doi=10.1080/17447143.2019.1662028|s2cid=203088993 |issn=1744-7143}}</ref> This model explains the way information is organized and selected based on its popularity among users. It links between information popularization and the opposite mechanism, information [[personalization]]. Both popularization and personalization are employed together by tech companies, organizations, governments or individuals as complementing mechanisms to gain economic, political, and social power. Among the social implications of information popularization is the emergence of homogeneity, which often reflects dominant views. An example would be the  [[Search engine#Search engine bias|bias of search engines]]. While [[Google Images]] uses [[PageRank]] to organize results based on their popularity, it presents mainly white young females as a result for the query "beauty".<ref name="volume-control"/>