Editing Power pop (section)

=== 1980s–1990s: Alternative rock ===
[[File:The Posies - Bumbershoot 2000.jpg|thumb|[[The Posies]], 2000]]

In the 1980s and 1990s, power pop continued as a commercially modest genre with artists such as [[Redd Kross]] and [[the Spongetones]].{{sfn|Borack|2007|p=58}} The later records of [[XTC]] also became a touchstone for bands such as [[Jellyfish (band)|Jellyfish]] and [[the Apples in Stereo]],<ref>{{cite web|last1=Schabe|first1=Patrick|title=The Man Who Sailed Around His Soul|url=https://www.popmatters.com/the-man-who-sailed-around-his-soul-2495729988.html|website=PopMatters|date=October 27, 2006|access-date=September 20, 2017|archive-date=January 2, 2018|archive-url=https://web.archive.org/web/20180102194445/https://www.popmatters.com/the-man-who-sailed-around-his-soul-2495729988.html|url-status=live}}</ref> while Big Star developed an avid [[cult following]] among members of later bands like [[R.E.M.]] and [[The Replacements (band)|the Replacements]] who expressed esteem for the group's work.{{sfn|Borack|2007|pp=13, 29}} Many bands who were primarily influenced by Big Star blended power pop with the ethos and sounds of [[alternative rock]]. AllMusic cited [[Teenage Fanclub]], [[Material Issue]], and the Posies as "critical and cult favorites".<ref name="Allmusic" />

In 1991, the ''[[Los Angeles Times]]''{{'s}} Chris Willman identified Jellyfish, the Posies, and Redd Kross as the leaders of a "new wave of rambunctious Power Pop bands that recall the days when moptops were geniuses, songs were around three minutes long and a great hook--a catchy melodic phrase that "hooks" the listener—was godhead."<ref name="Willman">{{cite news |last1=Willman |first1=Chris |title=POP MUSIC : Rediscovering the Beatles (Sort of) |url=https://www.latimes.com/archives/la-xpm-1991-08-18-ca-1425-story.html |access-date=October 5, 2018 |work=[[The Los Angeles Times]] |date=August 18, 1991 |archive-date=October 9, 2018 |archive-url=https://web.archive.org/web/20181009013201/http://articles.latimes.com/1991-08-18/entertainment/ca-1425_1_power-pop |url-status=live}}</ref> Members of Jellyfish and Posies said that they were drawn to 1960s artists because of the 1980s music they influenced. At the time, it was uncertain whether the movement could have mainstream success.  Karen Glauber, editor of ''[[Hits (magazine)|Hits]]'' magazine, said that "The popular conception is that these bands are 'retro,' or not post-modern enough because they're not grunge and because the Posies are from Seattle and don't sound like [[Mudhoney]]."<ref name="Willman" />

[[Velvet Crush]]'s Ric Menck credited [[Nirvana (band)|Nirvana]] with ultimately making it "possible for people like [[Matthew Sweet|Matthew [Sweet]]] and the Posies and Material Issue and, to some extent, us to get college radio play."<ref name="cost">{{cite web |last1=Cost |first1=Jud |title=Power Pop: The '90s, Attack of the Clones |url=http://magnetmagazine.com/2002/09/05/power-pop-the-%E2%80%9990s-attack-of-the-clones/ |website=[[Magnet (magazine)|Magnet]] |access-date=October 6, 2018 |date=September 5, 2002 |archive-date=October 29, 2019 |archive-url=https://web.archive.org/web/20191029020229/http://magnetmagazine.com/2002/09/05/power-pop-the-%E2%80%9990s-attack-of-the-clones/ |url-status=live}}</ref> As power pop "gained the attention of hip circles", many older bands reformed to record new material that was released on [[independent label]]s. Chicago label [[The Numero Group]] issued a compilation album called [[Yellow Pills: Prefill]], featuring overlooked pop tracks from 1979–1982. For the rest of decade, AllMusic writes, "this group of independent, grass-roots power-pop bands gained a small but dedicated cult following in the United States."<ref name="Allmusic" />

With the rise of bands like the Apples In Stereo, power pop became a major component of the [[Elephant 6]] music collective's identity often mixing with psychedelic and [[Slacker rock]].<ref>{{Cite web |last=Hogan |first=Marc |date=2023-08-25 |title=The Elephant 6 Recording Co. Documentary Shows Why a Scruffy '90s Indie Rock Community Still Matters |url=https://pitchfork.com/thepitch/the-elephant-6-recording-co-documentary-review/ |access-date=2024-08-19 |website=Pitchfork |language=en-US}}</ref>