Editing Prodigy (online service) (section)

== Acquisition ==
In 2000, with subscriber growth exploding and brand attributes at an all-time high, Prodigy explored several partnership deals, including what would have been an unprecedented three-way merger with [[Earthlink]] and [[Mindspring]]. Ultimately, [[SBC Communications|SBC]] bought a 43% interest in the company, and Prodigy became the exclusive provider to SBC's 77 million high-speed Internet customers. More than a year later after the launch of Prodigy Broadband (conceived and led by Chris Spanos), SBC bought controlling interest for $465 million when Prodigy was the fourth-largest Internet service provider behind America Online, Microsoft's MSN, and EarthLink. Prodigy in 2000 was reported to have 3.1 million subscribers, of which 1.3 million were DSL customers.

Attempts by SBC to sell the Prodigy brand became public knowledge on December 9, 2005.<ref>{{cite web |last=Olsen |first=Stefanie |title=Prodigy up for sale |publisher=CNet News |date=December 9, 2005 |url=http://news.cnet.com/Prodigy-up-for-sale/2100-1036_3-5989754.html?part=rss&tag=5989754&subj=news |access-date=February 18, 2011}}</ref>

In late 2006, SBC purchased [[AT&T Corporation]] and re-branded itself as [[AT&T Inc.]] As of early 2007, there remained within AT&T's Internet operations a small group of former Prodigy employees located in AT&T's [[Austin, Texas|Austin]], Texas, and [[White Plains, New York]], facilities. What had started 27 years earlier as an AT&T online experiment had come full circle.

Through 2009, the domain www.prodigy.net redirected to my.att.net, which appeared to be a [[Yahoo!]]-based content and search portal mainly linking to other online services.

AT&T stopped serving Prodigy-created webpages in 2011,<ref>{{cite web |title=Discontinuation of Prodigy Personal Web Pages (PWP) Support |publisher=AT&T |url=http://pages.prodigy.net/cgi-bin/index.cgi |access-date=March 5, 2011 |archive-url=https://archive.today/20110629064209/http://pages.prodigy.net/cgi-bin/index.cgi |archive-date=June 29, 2011 |url-status=dead }}</ref> severing yet another tie with the brand.

As of March 6, 2024, www.prodigy.net redirects to https://currently.att.yahoo.com.