Editing Redbox (section)

=== Equipment history ===
Redbox began in 2004, using re-branded kiosks manufactured and operated by [[Silicon Valley]]–based DVDPlay, at 140 McDonald's restaurants in [[Denver]] and other test markets.<ref>{{cite web |last=Wagner |first=Holly J. |date=May 2, 2005 |title=McDonald's Orders More McDVD |url=http://www.videostoremag.com/news/html/breaking_article.cfm?article_id=7467 |publisher=Home Media Magazine}}</ref> In April 2005, Redbox phased out the DVDPlay-manufactured machines and contracted the [[Solectron]] facility in [[Creedmoor, North Carolina]]—later purchased by [[Flex Ltd.|Flextronics International]], in October 2007 (Flextronics has been the manufacturer of the [[Zune]], [[Xbox (console)|Xbox]] and Xbox 360)—to create and manufacture a custom kiosk design.<ref>
{{cite web |date=April 28, 2005 |title=Redbox names Solectron worldwide manufacturer of DVD kiosks |url=http://www.emsnow.com/newsarchives/archivedetails.cfm?ID=8881 |url-status=dead |archive-url=https://web.archive.org/web/20110710191721/http://www.emsnow.com/newsarchives/archivedetails.cfm?ID=8881 |archive-date=July 10, 2011 |access-date=October 3, 2009 |website=EMSNOW.com |df=mdy-all}}
</ref> The new kiosk was designed by Flextronics' Creedmoor design team including engineers Steven Hancock and John Rupert as key contributors under the direction of Franz Kuehnrich at GetAMovie Inc.<ref>{{cite web |title=Company Overview of GetAMovie, Inc. |url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=40313523 |url-status=dead |archive-url=https://archive.today/20130904181440/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=40313523 |archive-date=September 4, 2013 |access-date=3 April 2014 |work=Businessweek.com |publisher=Bloomberg}}</ref> (which was bought by RedBox). Other key contributors from Flextronics were Flextronics Global account manager Dave Stadelmaier and Global Supply Chain manager Ben Wheeler (The KioskGuy). Redbox was innovative<ref>{{cite web |title=Franz Kuehnrich, Bartlett US |url=http://www.faqs.org/patents/inventor/franz-kuehnrich-bartlett-us-1/ |access-date=3 April 2014 |website=faqs.org |publisher=Advameg}}</ref> in that its carousel design not only decreased the number of robotic movements necessary to dispense and restock inventory, it also dramatically increased the number of discs (from 100 to 700+)<ref>{{cite web |title=Flextronics and Redbox in Successful Partnership to Build DVD Rental Kiosks |url=http://www.popai.com/store/downloads/CaseStudy-Flextronics-Redbox-2009.pdf |url-status=dead |archive-url=https://web.archive.org/web/20140407065443/http://www.popai.com/store/downloads/CaseStudy-Flextronics-Redbox-2009.pdf |archive-date=7 April 2014 |access-date=3 April 2014 |work=popai.com |publisher=POPAI}}</ref> which could be stored within a kiosk. In addition, the software, designed and developed by Enterprise Logic Systems,<ref>{{cite AV media |url=https://www.youtube.com/watch?v=OG0zwtie4nU |title=Biju Kulathakal Co-Founder of Redbox - Part 1 |date=16 June 2011 |archive-url=https://ghostarchive.org/varchive/youtube/20211118/OG0zwtie4nU |archive-date=2021-11-18 |url-status=live |via=YouTube}}{{cbignore}}</ref><ref>{{cite news |title=Biju Kulathakal |url=https://www.forbes.com/profile/biju-kulathakal/ |url-status=dead |archive-url=https://web.archive.org/web/20121004023000/http://www.forbes.com/profile/biju-kulathakal/ |archive-date=October 4, 2012 |access-date=1 February 2015 |work=[[Forbes]]}}</ref> was also innovative in that it allowed RedBox to remotely monitor and manage inventory at all kiosks throughout the country.