Editing SWOT analysis (section)

=== Porter's five forces ===
{{Main|Porter's five forces analysis}}
{{See also|Porter's four corners model}}
[[Michael Porter]] developed the [[Porter's five forces analysis|five forces framework]] as an alternative to SWOT analyses, which he found lacking in rigor and over-dependent on individual company circumstances.<ref>{{Cite journal |last1=Porter |first1=Michael |author-link1=Michael Porter |last2=Argyres |first2=Nicholas |last3=McGahan |first3=Anita M. |year=2002 |title=An interview with Michael Porter |journal=The Academy of Management Executive (1993–2005) |volume=16 |issue=2 |pages=43–52 |jstor=4165839}}</ref>