Editing Satisficing (section)

== In survey methodology ==
As an example of satisficing, in the field of [[social cognition]], [[Jon Krosnick]] proposed a theory of [[statistical survey]] satisficing which says that optimal question answering by a survey respondent involves a great deal of [[cognitive]] work and that some people would use satisficing to reduce that burden.<ref name="Krosnick1991">{{cite journal|last1=Krosnick|first1=Jon A.|title=Response strategies for coping with the cognitive demands of attitude measures in surveys|journal=Applied Cognitive Psychology|volume=5|issue=3|year=1991|pages=213–236|issn=0888-4080|doi=10.1002/acp.2350050305}}</ref><ref name="Krosnick1999">{{cite journal|last1=Krosnick|first1=Jon A.|title=Survey research|journal=Annual Review of Psychology|volume=50|issue=1|year=1999|pages=537–567|issn=0066-4308|doi=10.1146/annurev.psych.50.1.537|pmid=15012463}}</ref>
Some people may shortcut their cognitive processes in two ways:
* Weak satisficing: Respondent executes all cognitive steps involved in optimizing, but less completely and with [[bias]].
* Strong satisficing: Respondent offers responses that will seem reasonable to the interviewer without any memory search or information integration.

Likelihood to satisfice is linked to respondent ability, respondent [[motivation]] and task difficulty.

Regarding survey answers, satisficing manifests in:
* choosing explicitly offered no-opinion or 'don't know' response option
* choosing socially desirable responses
* non-differentiation or straight-lining when a battery of questions asks for ratings of multiple objects on the same response scale
* acquiescence response bias, which is the tendency to agree with any assertion, regardless of its content
* selecting the first reasonable looking option
* randomly selecting a response
* skipping items
* abandoning the survey or terminating the survey early
* rushing on online surveys
* choosing minimally acceptable answers when verbal answers are required