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Self-perception theory
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==Truce experiment== Fazio, Zanna, and Cooper conducted another experiment in 1977, demonstrating that both cognitive dissonance and self-perception could co-exist.<ref name="Fazio">Fazio, R. H., Zanna, M. P., & Cooper, J. (1977). Dissonance and self-perception: An integrative view of each theory's proper domain of application. Journal of Experimental Social Psychology, 13(5), 464-479. doi:10.1016/0022-1031(77)90031-2</ref> In an experimental design similar to Zanna and Cooper's 1974 study, another variable was manipulated: whether or not the stance of the counter-attitudinal essay fell in the latitude of acceptance or the latitude of rejection (see [[social judgment theory]]). It appeared that when the stance of the essay fell into the latitude of rejection, the results favoured cognitive dissonance. However, when the essay fell in the latitude of acceptance, the results favoured self-perception theory.<ref name="Fazio" /> Whether cognitive dissonance or self-perception is a more useful theory is a topic of considerable controversy and a large body of literature. There are some circumstances in which a certain theory is preferred, but it is traditional to use the terminology of cognitive dissonance theory by default. The cognitive dissonance theory accounts for attitude changes when people's behaviors are inconsistent with their original attitudes which are clear and important to them; meanwhile, the self-perception theory is used when those original attitudes are relatively ambiguous and less important. Studies have shown that, in contrast to traditional belief, a large proportion of people's attitudes are weak and vague. Thus, the self-perception theory is significant in interpreting one's own attitudes, such as the assessment of one's own [[personality trait]]s<ref>Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, & Simons, A. (1991). Ease of retrieval as information: Another look at the availability heuristic. Journal of Personality and Social Psychology, 61, 195-202.</ref><ref>Tice, D. M. (1993). Self-concept change and self-presentation: The looking glass self is also a magnifying glass. ''Journal of Personality and Social Psychology'', 63, 435-451.</ref> and whether someone would cheat to achieve a goal.<ref>Dienstbier, R. A., & Munter, P.O. (1971). Cheating as a function of the labeling of natural arousal. Journal of Personality and Social Psychology, 17, 208-213.</ref> According to G. Jademyr and Yojiyfus, the perception of different aspect in the interpreting theory can be due to many factors, such as circumstances regarding dissonance and controversy. This can also be because of [[balance theory]] as it applies to the attitude towards accountability and dimensions.
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