Editing Situation analysis (section)

== Porter's five forces industry analysis ==
{{Main|Porter's five forces analysis}}

Porter's model involves scanning the environment for threats from competitors and identifying problems early on to minimize threats imposed by competitors. This model can apply for any type of business, from small to larger sized businesses. Porter's model is not just for businesses, but can also be applied to a country to help gain insight into creating a [[competitive advantage]] in the global market.<ref>{{cite web|last=Porter|first=Michael|title=The Five Competitive Forces That Shape Strategy|url=http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1|publisher=[[Harvard Business Review]]|accessdate=March 28, 2012}}</ref> The ultimate purpose of Porter's five forces model is to help businesses compare and analyze their profitability and position with the industry against indirect and direct competition.