Editing URL redirection (section)

=== Device targeting and geotargeting ===

Redirects can be effectively used for targeting purposes like [[geotargeting]]. Device targeting has become increasingly important with the rise of mobile clients. There are two approaches to serve mobile users: Make the website [[responsive web design|responsive]] or redirect to a mobile website version. If a mobile website version is offered, users with mobile clients will be automatically forwarded to the corresponding mobile content. For device targeting, client-side redirects or non-cacheable server-side redirects are used. Geotargeting is the approach to offer localized content and automatically forward the user to a localized version of the requested URL. This is helpful for websites that target audience in more than one location and/or language. Usually server-side redirects are used for Geotargeting but client-side redirects might be an option as well, depending on requirements.<ref name="KFihp" />