Editing Visual rhetoric (section)

=== Rhetorical analysis of an image ===

*Determine the ''audience'', i.e. the intended readership/viewer of the text.
*Determine the ''purpose'', i.e. the importance of the message behind the image.
*Determine the ''context'' and meaning(s) behind the image/text.<ref name=":7">{{Cite book|last=Ball, Cheryl E., author.|title=Writer/designer : a guide to making multimodal projects|date=16 March 2018|publisher=Macmillan Learning |isbn=978-1-319-05856-2|oclc=1021051218}}</ref>

====Analyzing the design choices of an image====

* '''Emphasis''': search for the ''stress'' of the image; where does the author/artist want the audience attention to go to?
* '''Contrast''': search for the ''element'' that stands out in the image; where is the emphasis in the image?
* '''Color''': helps the audience figure out the ''emphasis'' of an image. Why were certain colors used in this image? What do the choice of these colors tell us?
* '''Organization''': the ''arrangement'' of elements that make the image a whole. How is the image organized? What does the organization of the image tell the audience?
* '''Alignment''': the ''line up'' of the image. How does the alignment of the image control how the audiences' eyes view the image?
* '''Proximity''': the ''space'' used (or not used) in an image. How close (or not so close) are the elements portrayed in the image? What meaning does that make?<ref name=":7" />