Editing Whopper (section)

== BK Whopper Bar ==
{{main|BK Whopper Bar}}

The '''BK Whopper Bar''' is limited service concept created by Burger King in 2009.<ref name="wb-nyt">{{cite web |url=https://www.nytimes.com/2008/03/29/business/29whopper.html |title=A Half-Century Old, the Whopper to Get a Younger Image |last=Grynbaum |first=Michael |date=29 March 2009 |work=The New York Times |access-date=10 October 2009 |location=New York |archive-date=3 February 2019 |archive-url=https://web.archive.org/web/20190203021105/https://www.nytimes.com/2008/03/29/business/29whopper.html |url-status=live }}</ref> Whopper Bars are smaller footprint, specialized stores with a menu limited to the company's Whopper, [[TenderCrisp|crispy chicken sandwich]] and [[BK grilled chicken sandwiches|grilled chicken sandwich]] sandwiches; drinks; and desserts.<ref name="bk-wb menu">{{cite web|url=http://www.bkwhopperbar.com/en-us/universal-citywalk/menu.html |archive-url=https://web.archive.org/web/20091009004615/http://www.bkwhopperbar.com/en-us/universal-citywalk/menu.html |url-status=dead |archive-date= 9 October 2009 |title=Whopper Bar menu |publisher=Burger King Brands |access-date=10 October 2009 }}</ref> The menu features higher-end ingredients and variants not sold in the normal Burger King locations. The concept is similar to the [[McCafé]] concept from rival [[McDonald's]], and like the McCafé locations they are designed to go into airports, casinos, and other areas with limited amounts of space.<ref name="wb-tfc">{{cite web |url=http://www.foodchannel.com/stories/288-burger-king-unveils-whopper-bar/ |title=Burger King Unveils Whopper Bar |first=Lindsey |last=Klingele |work=The Food Channel |publisher=Glam Networks, LLC |date=3 April 2009 |access-date=10 October 2009 |archive-date=3 June 2009 |archive-url=https://web.archive.org/web/20090603094840/http://www.foodchannel.com/stories/288-burger-king-unveils-whopper-bar |url-status=live }}</ref>

The menu at the Whopper Bar features as many as 10 variants on the Whopper, including the Western Whopper, the Texas Double Whopper and the Angry Whopper. Additionally, a customization section allows the customer to have a personalized Whopper made with ingredients such as jalapeño peppers, steak sauce or blue cheese. The open station differs from the company's usual kitchen model in that it is in plain sight of the customer instead of being located in the back-end of the store. The intent of the design is to add a sense of showmanship to the concept.<ref name="WSJ-Whopper Bar">{{cite news |last=Adamy |first=Janet |title=Burger King Whopper To Be Feted |url=https://online.wsj.com/news/articles/SB120672457122272165 |access-date=6 November 2013 |newspaper=Wall Street Journal |date=29 March 2008 |type=subscription required |archive-date=13 November 2013 |archive-url=https://web.archive.org/web/20131113080859/http://online.wsj.com/news/articles/SB120672457122272165 |url-status=live }}</ref>

Additionally, the company sells beer at the Whopper Bar locations, including [[Budweiser (Anheuser-Busch)|Budweiser]], [[Bud Light]], and [[Miller Lite]] in aluminum bottles designed to maintain temperature. The move, designed to target the important 30-and-under demographic, has been called risky by industry analysts because the company is known as a fast food purveyor and not as an alcoholic beverages seller. Other industry consultants have disagreed with the assessment, believing that the move is timely because the company is growing with its aging customer base.<ref name="bk-beer">{{cite news |url=https://www.usatoday.com/money/industries/food/2010-01-21-burger-king-beer_N.htm |title=Burger King plans beer-selling Whopper Bar in South Beach |last=Horovitz |first=Bruce |date=22 January 2009 |work=USA Today |access-date=23 January 2010 |location=Miami, Florida |archive-date=25 January 2010 |archive-url=https://web.archive.org/web/20100125013030/http://www.usatoday.com/money/industries/food/2010-01-21-burger-king-beer_N.htm |url-status=live }}</ref><ref name="bnet-beer">{{cite web |url=http://www.bnet.com/blog/food/burger-king-says-have-it-your-way-beer-with-that-whopper-and-fries/1287 |title=Burger King Says "Have It Your Way:" Beer With That Whopper and Fries? |last=Phillips |first=David |date=25 January 2010 |publisher=BNet.com |access-date=8 February 2010 |archive-date=15 March 2011 |archive-url=https://web.archive.org/web/20110315064338/http://www.bnet.com/blog/food/burger-king-says-have-it-your-way-beer-with-that-whopper-and-fries/1287 |url-status=live }}</ref><ref name="qsrweb-beer">{{cite web|url=http://www.qsrweb.com/article/96407/New-Burger-King-Whopper-Bar-to-serve-beer |title=New BK Whopper Bar to sell beer |last=Hoyland |first=Christa |date=22 January 2010 |publisher=QSRWeb.com |access-date=22 February 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110715135532/http://www.qsrweb.com/article/96407/New-Burger-King-Whopper-Bar-to-serve-beer |archive-date=15 July 2011 }}</ref>