Editing Bally Technologies

{{Short description|American gambling technology company}}
{{about|the current gambling equipment manufacturer based in Las Vegas|the current casino operator|Bally's Corporation|the original company based in Chicago|Bally Manufacturing|other uses|Bally (disambiguation)}}
{{Infobox company
| name = Bally Technologies, Inc.
| former_name = Advanced Patent Technology<br>Alliance Gaming
| logo = Bally logo.svg
| logo_size = 180px
| type = [[Division (business)|Division]]
| parent = [[Light & Wonder]]
| traded_as = {{NYSE was|BYI}}
| foundation = {{start date and age|1968}}
| location_city = [[Enterprise, Nevada]]
| location_country = US
| key_people = Richard Haddrill <ref>{{cite web|title=Bally Technologies, Inc. Appoints Richard Haddrill Chief Executive Officer|url=http://news.ballytech.com/press-release/company/bally-technologies-inc-appoints-richard-haddrill-chief-executive-officer|access-date=9 June 2014|archive-url=https://web.archive.org/web/20140702144026/http://news.ballytech.com/press-release/company/bally-technologies-inc-appoints-richard-haddrill-chief-executive-officer|archive-date=2 July 2014|url-status=dead}}</ref> ([[Chief executive officer|CEO]]) <br> [[David B. Robbins|David Robbins]] ([[chairman]])
| industry = [[Casino game]]s<br/>[[Accounting systems]]
| products = Video slot machines<br>Reel Slot machines<br>Casino Management systems<br>[[Deck Mate]]
| revenue = {{gain}} $997 million [[United States dollar|USD]] (2013)
| assets = {{unbulleted list|{{nowrap|{{Increase}} US$ 979.265 million (2013)<ref name="xbrlus2013">{{cite web|url=https://www.sec.gov/Archives/edgar/data/2491/000110465914008041/0001104659-14-008041-index.htm |title=Quarterly Report Form 10-Q |publisher=United States Securities and Exchange Commission |date=February 10, 2014}}</ref> }}|
{{nowrap|{{Increase}} US$ 970.467 million (2012)<ref name="xbrlus2012">{{cite web|url=https://www.sec.gov/Archives/edgar/data/2491/000104746913008711/0001047469-13-008711-index.htm |title=Annual Report Form 10-K |publisher=United States Securities and Exchange Commission |date=August 28, 2013}}</ref>}}}}
| subsid = 
| homepage = 
| footnotes = 
}}
'''Bally Technologies, Inc.''' is an American manufacturer of [[slot machine]]s and other gambling technology based in [[Enterprise, Nevada]]. It is owned by [[Light & Wonder]].

The company was founded in 1968 as '''Advanced Patent Technology'''. It eventually changed its name to '''Alliance Gaming''' and in 1996 acquired Bally Gaming International, a former division of [[Bally Manufacturing]]. In 2006, the entire company adopted the Bally name.

Scientific Games (now Light & Wonder) acquired the company in 2014. Today, Bally constitutes one of the three brands of Light & Wonder, along with [[WMS Gaming|WMS]] and [[SHFL entertainment|Shuffle Master]].<ref name="2016 merger">{{Cite web |url=http://www.scientificgames.com/media/67619/giqgavin.pdf |title=Archived copy |access-date=2017-02-11 |archive-url=https://web.archive.org/web/20170211031232/http://www.scientificgames.com/media/67619/giqgavin.pdf |archive-date=2017-02-11 |url-status=dead }}</ref>

==History==

===Advanced Patent Technology===
Advanced Patent Technology was founded in 1968 by Jack Solomon and Alvin Snaper,<ref name=hoover>{{cite report|title=Bally Technologies|publisher=Hoover's Company Records (via LexisNexis)|date=June 19, 2012|access-date=2012-06-26|url=https://www.lexisnexis.com/lnacui2api/api/version1/getDocCui?lni=4G6T-XJ50-TWH4-632C&csi=220620&hl=t&hv=t&hnsd=f&hns=t&hgn=t&oc=00240&perma=true}} {{subscription required}}</ref> entrepreneurs who held patents in fields including medicine, optics, and electronics.<ref name=riggs>{{cite news|title=Making the games Vegas plays|newspaper=San Diego Union|publisher=via NewsBank|first=Rod|last=Riggs|date=August 25, 1985|access-date=2012-06-26|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:AWNB:SDUB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=11792915C660A2F9&svc_dat=InfoWeb:aggregated5&req_dat=0D6884C8DA6CD5B5}} {{subscription required}}</ref> The company's stock was publicly offered the next year.<ref>{{cite news|title=Advanced Patent Technology Inc.|newspaper=Wall Street Journal|date=March 25, 1969|id={{ProQuest|133419780}}}} {{subscription required}}</ref> Its first 12 years were spent in the development stage.<ref name=hoover /> It boasted a portfolio of over 80 patents,<ref>{{cite news|title=Advanced Patent Technology offering|newspaper=New York Times|date=October 27, 1980|access-date=2012-06-26|url=https://www.lexisnexis.com/lnacui2api/api/version1/getDocCui?lni=3S8G-CRC0-000B-Y31H&csi=6742&hl=t&hv=t&hnsd=f&hns=t&hgn=t&oc=00240&perma=true}} {{subscription required}}</ref> but generated considerable publicity for five in particular: an [[ultrasound|ultrasonic]] fluidic fuel system for combustion engines, an ultrasonic [[endodontics]] device, a "louvered television screen", an ultrasonic [[meat tenderizer]], and an ultrasonic [[dry cleaning]] machine.<ref name=metz>{{cite news|title=Market Place: Advanced Patent's future|newspaper=New York Times|first=Robert|last=Metz|date=September 3, 1980|access-date=2012-06-26|url=https://www.lexisnexis.com/lnacui2api/api/version1/getDocCui?lni=3S8G-D100-000B-Y21F&csi=6742&hl=t&hv=t&hnsd=f&hns=t&hgn=t&oc=00240&perma=true}} {{subscription required}}</ref>

===Entry into gaming===
Advanced Patent made its move into the gaming industry in 1979, acquiring [[United Coin Machine Company]], one of the largest [[slot route operator]]s in Nevada,<ref name=metz /> and announcing plans for the [[Colorado Belle]] hotel and casino in [[Laughlin, Nevada|Laughlin]], the first of a series of hotels to be built in the Las Vegas area.<ref>{{cite news|title=Advanced Patent slates gambling-activity boost|newspaper=Wall Street Journal|date=July 26, 1979|id={{ProQuest|134402295}}}} {{subscription required}}</ref> An obstacle arose in July 1980 in the form of an SEC investigation, alleging inadequate financial disclosure and sale of unregistered stock.<ref>{{cite news|title=SEC is checking sales of stock of Advanced Patent Technology|newspaper=Wall Street Journal|date=July 3, 1980|id={{ProQuest|134499889}}}} {{subscription required}}</ref> Under scrutiny from the [[Nevada Gaming Commission]], Solomon was forced to step down as chairman, as a condition of licensing for the casino.<ref>{{cite news|title=Advanced Patent says chairman to resign, place stock in a trust|newspaper=Wall Street Journal|date=November 4, 1980|id={{ProQuest|134497797}}}} {{subscription required}}</ref> Three new directors were added in November to the company's board as part of a settlement under discussion with the SEC,<ref>{{cite news|title=Advanced Patent adds three directors, swaps auditors|newspaper=Wall Street Journal|date=November 25, 1980|access-date=2012-06-26|publisher=via Factiva|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020020326dcbp00jka&cat=a&ep=ASE}} {{subscription required}}</ref> but by March 1981, regulators still had questions about the company's public disclosure, and trading in the stock was suspended for 10 days.<ref>{{cite news|title=SEC suspends trading in Advanced Patent Technology|newspaper=Dow Jones News Service|publisher=via Factiva|date=March 31, 1981|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011126dd3v01965&cat=a&ep=ASE}} {{subscription required}}</ref> The SEC investigation ended in 1983 with no further action against the company,<ref>{{cite news|title=Briefs|newspaper=New York Times|date=July 12, 1983|id={{ProQuest|424672292}}}} {{subscription required}}</ref> while Solomon personally agreed to an injunction against any further securities violations, rather than fighting charges that he illegally sold stock in the company between 1975 and 1980 to raise money for its gaming ventures.<ref>{{cite news|title=Question of immunity|first=Kathryn M.|last=Welling|newspaper=Barron's|publisher=via Factiva|date=August 1, 1994|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=b000000020011028dq81001at&cat=a&ep=ASE}} {{subscription required}}</ref>

A management shake-up in the wake of the SEC probe saw C. Richard Iannone installed as president in 1981.<ref>{{cite news|title=Feud finally erupts over management of casino company|newspaper=Wall Street Journal|first=Hal|last=Lancaster|date=June 17, 1981|id={{ProQuest|134599265}}}} {{subscription required}}</ref> According to Iannone, he was told the company "won't last six months", but he cut expenses and restructured debt, effecting a turnaround by 1983.<ref name=riggs /> The company changed its name to '''Gaming and Technology Inc.''' in March 1983 to better reflect its focus.<ref>{{cite news|title=Advanced Patent Technology holders approve name change|newspaper=Wall Street Journal|date=March 22, 1983|access-date=2012-06-26|publisher=via Factiva|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020020326df3m01ere&cat=a&ep=ASE}} {{subscription required}}</ref> The Colorado Belle, described as unprofitable,<ref name=riggs /> was sold the following year to [[Circus Circus Enterprises]] for $4 million.<ref>{{cite news|title=Circus Circus buys casino from Gaming & Technology|newspaper=Wall Street Journal|date=February 16, 1984|id={{ProQuest|397964596}}}} {{subscription required}}</ref>

===Cal Omega takeover===
On January 1, 1985, the company merged with Omega Enterprises, a manufacturer of video slot machines through its Cal Omega subsidiary, in a "[[reverse acquisition]]".<ref>{{cite news|title=Gaming & Technology reports earnings for year to June 30|newspaper=New York Times|date=October 3, 1985|access-date=2012-06-26|url=https://www.lexisnexis.com/lnacui2api/api/version1/getDocCui?lni=3S8G-9420-0007-J0DC&csi=6742&hl=t&hv=t&hnsd=f&hns=t&hgn=t&oc=00240&perma=true}} {{subscription required}}</ref> Gaming & Technology acquired Omega's assets, and Omega's shareholders received 72.5% of the company's stock.<ref>{{cite news|title=Gaming & Technology holders approve merger with Omega|newspaper=Dow Jones News Service|publisher=via Factiva|date=December 24, 1984|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011125dgco01qrd&cat=a&ep=ASE}} {{subscription required}}</ref> One of Omega's owners, Alfred Wilms, was named CEO of the combined company.<ref name=riggs />

By 1986, machine sales were in a slump, and slot route operations accounted for 80 percent of the firm's revenue, so the Cal Omega plant in [[Carlsbad, California]] was closed.<ref>{{cite news|title=Gambling is off: Games maker quits in Carlsbad, 45 lose jobs|newspaper=Los Angeles Times|first=Greg|last=Johnson|date=January 28, 1986|access-date=2012-06-26|url=https://www.latimes.com/archives/la-xpm-1986-01-28-fi-1011-story.html}}</ref> The company changed its name again in 1988, to '''United Gaming Inc.''', acknowledging United Coin as its principal asset.<ref>{{cite press release|title=Gaming and Technology changes name to United Gaming|publisher=Gaming and Technology (via Factiva)|date=December 5, 1988|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=bwr0000020020323dkc5007oe&cat=a&ep=ASE}} {{subscription required}}</ref>

In 1989, United outlined a plan to become a major casino operator.<ref>{{cite press release|title=United Gaming Inc. president and COO gives presentation to Los Angeles Society of Security Analysts|publisher=United Gaming (via Factiva)|date=July 12, 1989|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=bwr0000020020317dl7c007er&cat=a&ep=ASE}} {{subscription required}}</ref> It opened a $40 million line of credit to finance the construction of five mini-casinos.<ref>{{cite news|title=United Gaming gets $40 mln credit facility for expansion|newspaper=Dow Jones News Service|publisher=via Factiva|date=May 23, 1989|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011116dl5n00c5i&cat=a&ep=ASE}} {{subscription required}}</ref> It partnered with the developer of the under-construction Chaparral Casino to build and operate the property's casino and dining facilities,<ref>{{cite news|title=National Heritage Indus buys out interest in joint venture|newspaper=Dow Jones News Service|publisher=via Factiva|date=August 28, 1989|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011116dl8s00me4&cat=a&ep=ASE}} {{subscription required}}</ref> and with another developer on the planned Double Eagle hotel and casino.<ref name=interview>{{cite news|title=United Gaming interview|newspaper=Dow Jones News Service|publisher=via Factiva|date=November 16, 1989|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011116dlbg01ox0&cat=a&ep=ASE}} {{subscription required}}</ref> It leased the casino at the [[Mizpah Hotel]] in [[Tonopah, Nevada]],<ref>{{cite report|title=Annual Report to Stockholders|publisher=United Gaming (via LexisNexis)|date=June 30, 1990|access-date=2012-06-26|url=https://www.lexisnexis.com/lnacui2api/api/version1/getDocCui?lni=3V02-0FF0-003M-30PD&csi=144154&hl=t&hv=t&hnsd=f&hns=t&hgn=t&oc=00240&perma=true}} {{subscription required}}</ref> bought the [[Plantation Casino]] in [[Sparks, Nevada]] for $9.5 million,<ref>{{cite news|title=United Gaming casino|newspaper=Wall Street Journal|publisher=via Factiva|date=April 2, 1990|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020011115dm4200893&cat=a&ep=ASE}} {{subscription required}}</ref> and opened two small casinos in [[Downtown Las Vegas]], Miss Lucy's<ref name=interview /> and the Trolley Stop.<ref name=yearend>{{cite press release|title=United Gaming reports year-end earnings|publisher=United Gaming (via Factiva)|date=September 6, 1990|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=bwr0000020011115dm9600mp1&cat=a&ep=ASE}} {{subscription required}}</ref> Wilms pumped more money into the company, investing $10 million in June 1990 to raise his ownership stake to 54 percent.<ref>{{cite news|title=Despite rally, insiders trim stakes in high-tech firms|newspaper=USA Today|first=David|last=Craig|publisher=via Factiva|date=June 18, 1990|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=usat000020011116dm6i00qp8&cat=a&ep=ASE}} {{subscription required}}</ref>

The company began restructuring its operations in summer 1990.<ref name=stutz>{{cite news|title=LV firm misses payments|newspaper=Las Vegas Review-Journal|publisher=via Factiva|first=Howard|last=Stutz|date=February 20, 1991|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020020430dn2k002j6&cat=a&ep=ASE}} {{subscription required}}</ref> It abandoned the Double Eagle project after its development partner ran into financing difficulty,<ref name=yearend /> and withdrew from the Chaparral project because of its own financing problems.<ref>{{cite news|title=United Gaming unit's casino project on 'indefinite hold'|newspaper=Dow Jones News Service|publisher=via Factiva|date=September 28, 1990|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011115dm9s00uey&cat=a&ep=ASE}} {{subscription required}}</ref> By the winter, it was missing payments to its creditors,<ref name=stutz /> but a debt restructuring was achieved in September 1991.<ref>{{cite news|title=Utd Gaming in pact to extend maturity on $41.1 mln of debt|newspaper=Dow Jones News Service|publisher=via Factiva|date=September 30, 1991|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011109dn9u01xy0&cat=a&ep=ASE}} {{subscription required}}</ref> United closed Miss Lucy's Casino in February 1992.<ref>{{cite news|title=United Gaming closes casino|newspaper=Las Vegas Review-Journal|publisher=via Factiva|date=February 12, 1992|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011108do2c0031p&cat=a&ep=ASE}} {{subscription required}}</ref>

In 1992, United Gaming expanded to [[Louisiana]], where video poker had been legalized the year before.<ref>{{cite press release|title=United Gaming to operate video poker machines in Louisiana|publisher=United Gaming (via Factiva)|date=March 2, 1992|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=bwr0000020011107do3200922&cat=a&ep=ASE}} {{subscription required}}</ref> In August, it began operation of 600 machines at two race tracks, the [[New Orleans Fair Grounds]] and Jefferson Downs, and their eight off-track betting parlors.<ref name=fair>{{cite news|title=Business brief: United Gaming Inc., Fair Grounds Corp. sign an agreement|newspaper=Wall Street Journal|publisher=via Factiva|date=March 3, 1992|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020011107do33004h9&cat=a&ep=ASE}} {{subscription required}}</ref><ref>{{cite news|title=United Gaming installs machines|newspaper=Las Vegas Review-Journal|publisher=via Factiva|date=August 16, 1992|access-date=2012-06-26|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011108do8g00d8x&cat=a&ep=ASE}} {{subscription required}}</ref> United also planned to install 1,000 machines at bars and truck stops in the state.<ref name=fair />

===Kirkland-Fort Worth takeover===
In 1993, United Gaming and Wilms reached an agreement with Kirkland-Fort Worth Investment Partners, a group affiliated with Texas investor [[Richard Rainwater]], for a $5 million investment in exchange for 11 percent of the company.<ref name=completes>{{cite news|title=United Gaming Inc. completes sales in plan to shift firm's control|newspaper=Wall Street Journal|date=September 23, 1993|id={{ProQuest|746865013}}}} {{subscription required}}</ref> Wilms owned 62 percent of the company, but agreed to give up control to Kirkland, allowing them to name 4 of the 7 directors, in exchange for the investment.<ref name=completes /> Concurrently, the company sold $85 million in [[convertible debenture]]s.<ref name=completes /> Rainwater outlined a plan to "become a really large factor" in the gaming industry, looking for bargain-price casinos "in every jurisdiction".<ref>{{cite news|title=How the big money bets on gaming|newspaper=Institutional Investor|first=Ida|last=Picker|date=November 1, 1993|access-date=2012-06-27|url=http://global.factiva.com/redir/default.aspx?P=sa&an=invs000020020327dpb1000fw&cat=a&ep=ASE}} {{subscription required}}</ref>

Rainwater's level of involvement in United became a matter of some dispute. After [[George W. Bush]]'s ties to Rainwater, a fellow member of the group that owned the [[Texas Rangers (baseball)|Texas Rangers]] baseball team, became a campaign issue in the [[Texas gubernatorial election, 1994|1994 race for governor]] because of Rainwater's involvement in gambling, Kirkland head Joel Kirschbaum described Rainwater's interest in the company as "passive".<ref>{{cite news|title=Bush contribution might clash with party's gambling stance|first=Chip|last=Brown|newspaper=Austin American-Statesman|date=July 28, 1994|access-date=2012-06-27|url=http://global.factiva.com/redir/default.aspx?P=sa&an=aas0000020020504dq7s0117r&cat=a&ep=ASE|publisher=via Factiva}} {{subscription required}}</ref> But a later lawsuit by Bally Gaming alleged that United admitted downplaying Rainwater's level of control because [[Major League Baseball]] frowned on team owners being involved in the gaming industry.<ref>{{cite report|title=Form 8-K|publisher=Alliance Gaming|url=https://www.sec.gov/Archives/edgar/data/2491/0000922423-95-000194.txt|date=September 12, 1995|access-date=2012-06-27|page=13}}</ref>

Within months of the Kirkland investment, United partnered in a bid for a gaming license in [[Evansville, Indiana]], to build the River City Casino,<ref>{{cite news|title=United Gaming plans riverboat venture|newspaper=Las Vegas Review-Journal|publisher=via Factiva|date=October 7, 1993|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011102dpa70099c&cat=a&ep=ASE}} {{subscription required}}</ref> was in discussions to acquire a stake in the under-development [[Diamond Jo Casino]] in [[Dubuque, Iowa]],<ref>{{cite press release|title=United Gaming makes announcement|publisher=United Gaming (via Factiva)|date=May 27, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=bwr0000020011028dq5r00njk&cat=a&ep=ASE}} {{subscription required}}</ref><ref>{{cite news|title= LV company sues floating Iowa casino|newspaper=Las Vegas Review-Journal|agency=AP|publisher=via Factiva|date=June 4, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011029dq64008f0&cat=a&ep=ASE}} {{subscription required}}</ref> agreed to buy a 45 percent stake in the under-construction [[Rainbow Casino]] in [[Vicksburg, Mississippi]],<ref>{{cite news|title=Gaming company to buy interest|newspaper=Las Vegas Review-Journal|publisher=via Factiva|date=October 30, 1993|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011101dpau00lo1&cat=a&ep=ASE}} {{subscription required}}</ref> and agreed to invest $20 million for a 43 percent stake in Capital Gaming International, which was developing casinos with various Indian tribes and the [[River City Casino (New Orleans)|Crescent City Queen]] casino in New Orleans.<ref>{{cite news|title=United Gaming to invest in Capital Gaming|newspaper=Reuters News|publisher=via Factiva|date=November 9, 1993|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lba0000020011121dpb904iql&cat=a&ep=ASE}} {{subscription required}}</ref>

The company came under scrutiny in November for its relationship with Antoine Saacks, Assistant Superintendent of the [[New Orleans Police Department]], who had worked as a consultant for United's video poker operation in Louisiana. Saacks was suspended and later fired for violating a department policy against officers working for video poker companies, and for his connection to Frank Caracci, a nightclub owner tied to the [[New Orleans crime family]].<ref>{{cite news|title='I have done nothing wrong': Saacks displays signed waiver|newspaper=The Times-Picayune|location=New Orleans|publisher=via Factiva|first1=Michael|last1=Perlstein|first2=Walt|last2=Philbin|date=November 25, 1993|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=notp000020011101dpbp014qd&cat=a&ep=ASE}} {{subscription required}}</ref><ref>{{cite news|title=Saacks fired from NOPD, still maintains innocence|newspaper=The Times-Picayune|location=New Orleans|publisher=via Factiva|first=Michael|last=Perlstein|date=April 20, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=notp000020011029dq4k00hps&cat=a&ep=ASE}} {{subscription required}}</ref> A week after the scandal broke, the company pulled out of its deal with Capital Gaming; United said the timing was coincidental, but a Capital Gaming insider said the situation could impact licensing of the New Orleans casino.<ref>{{cite news|title=Nevada firm abandons stake in casino boat|newspaper=The Times-Picayune|location=New Orleans|first=Jeffrey|last=Meitrodt|publisher=via Factiva|date=December 1, 1993|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=notp000020011101dpc1015mk&cat=a&ep=ASE}} {{subscription required}}</ref>

In March 1994, United bought 90 percent of USA Gaming of Native America, which had gaming development agreements with four Indian tribes.<ref>{{cite news|title=United Gaming: to issue 224,444 shrs, pay $960,000 cash|newspaper=Dow Jones News Service|publisher=via Factiva|date=March 9, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011031dq3905fvz&cat=a&ep=ASE}} {{subscription required}}</ref> In June, United formed a joint venture with [[Casino Magic Corp.|Casino Magic]] to build and operate a casino at Camptown Greyhound Racing in [[Frontenac, Kansas]].<ref>{{cite news|title=United Gaming venture announced|newspaper=Las Vegas Review-Journal|publisher=via Factiva|date=June 29, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011102dq6t000f6&cat=a&ep=ASE}} {{subscription required}}</ref> In July, United agreed with Lone Star Casino Corp. to invest $15 million for a 50 percent stake in the Pine Hills Casino to be built in [[Bay St. Louis, Mississippi]].<ref>{{cite news|title=Utd Gaming - Lone Star: Utd Gaming to get mgmt fees|newspaper=Dow Jones News Service|publisher=via Factiva|date=July 29, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011101dq7t00e11&cat=a&ep=ASE}} {{subscription required}}</ref>

Some plans did not pan out.  In August, the River City Casino group withdrew its bid after receiving low marks from a local evaluation panel.<ref>{{cite news|title=River City Casino drops out of race for local riverboat Decision leaves five still in hunt|newspaper=Evansville Courier|publisher=via Factiva|first=Cam|last=Simpson|date=August 11, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=evvl000020011029dq8b007f1&cat=a&ep=ASE}} {{subscription required}}</ref> The company announced plans in September to wind down some of its smaller operations, closing the Trolley Stop in December 1995, ending the Mizpah Hotel lease in April 1996, and selling the taverns it had acquired in the course of slot route operations.<ref>{{cite press release|title=United Gaming reports fourth quarter and year end results|publisher=United Gaming (via Factiva)|date=September 29, 1994|url=http://global.factiva.com/redir/default.aspx?P=sa&an=bwr0000020011028dq9t015r2&cat=a&ep=ASE}} {{subscription required}}</ref> In December, the company decided, after performing [[due diligence]], not to make an offer for the Diamond Jo.<ref>{{cite news|title=Alliance Gaming will not make offer for Iowa boat|newspaper=Select Federal Filings Newswires|publisher=via Factiva|date=December 23, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=ff00000020011029dqcn00fki&cat=a&ep=ASE}} {{subscription required}}</ref>

With Kirkland's backing in place, analysts expected the company to execute a major merger.<ref>{{cite news|title=High rollers seek gaming companies|newspaper=Financial World|publisher=via Factiva|first=Stephen|last=Taub|date=September 13, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=fw00000020011029dq9d000b4&cat=a&ep=ASE}} {{subscription required}}</ref> United was cited as a possible suitor to buy Casino Magic,<ref>{{cite news|title=Casino Magic privately places 850,000 shares with Europeans|newspaper=Dow Jones News Service|publisher=via Factiva|date=September 2, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011101dq9200y81&cat=a&ep=ASE}} {{subscription required}}</ref> [[Caesars World]],<ref>{{cite news|title=ITT/Ceasars: other parties may be interested in buying|newspaper=Dow Jones International|publisher=via Factiva|date=December 19, 1994|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dji0000020011029dqcj01t0d&cat=a&ep=ASE}} {{subscription required}}</ref> or Circus Circus.<ref>{{cite news|title=Industry eyes United ... oops! ... Alliance Gaming|newspaper=Las Vegas Review-Journal|publisher=via Factiva|date=January 8, 1995|access-date=2012-06-28|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011025dr18000ab&cat=a&ep=ASE}} {{subscription required}}</ref>

In December 1994, United changed its name to Alliance Gaming Corporation, to reflect the company's "revitalization and redefinition".<ref>{{cite press release|title=United Gaming shareholders approve name change to Alliance Gaming Corporation|publisher=Alliance Gaming|date=December 15, 1994|access-date=2012-06-28|url=http://www.thefreelibrary.com/UNITED+GAMING+SHAREHOLDERS+APPROVE+NAME+CHANGE+TO+ALLIANCE+GAMING...-a015989162|archive-date=2016-03-05|archive-url=https://web.archive.org/web/20160305025705/http://www.thefreelibrary.com/UNITED+GAMING+SHAREHOLDERS+APPROVE+NAME+CHANGE+TO+ALLIANCE+GAMING...-a015989162|url-status=dead}}</ref>

===Bally Gaming acquisition===
Alliance began seeking ways to apply its marketing strength in the equipment business. Company executives felt there was a market opportunity in new riverboat and Indian casinos, where a slot maker could compete for "shelf space" without having to convince casino managers to switch from machines built by [[International Game Technology (1975)|IGT]], the market leader with a 70 percent share.<ref name=orwall>{{cite news|title=Alliance Gaming bets on higher-tech slot machines|newspaper=Wall Street Journal|publisher=via Factiva|first=Bruce|last=Orwall|date=November 27, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020011025drbr00tgt&cat=a&ep=ASE}} {{subscription required}}</ref> CEO Steve Greathouse felt that machines could be made more fun, more interactive, and therefore more profitable, in contrast with IGT, whose executives believed that slot gamblers were "not playing to be entertained".<ref name=orwall /> Starting from scratch against such a dominant competitor was daunting though, so Alliance looked for an acquisition. The natural choice was Bally Gaming International, the number two player with a 15 to 20 percent share.<ref name=orwall />

Kirschbaum had contacted [[Bally Manufacturing|Bally Entertainment]] about a merger as early as 1993, but Bally's CEO rebuffed him because of Alliance's heavy debt load and lack of earnings, suggesting they "develop their company a bit".<ref name=battle>{{cite news|title=Alliance-Bally Gaming battle long one|newspaper=Las Vegas Review-Journal|publisher=via Factiva|first=John G.|last=Edwards|date=October 8, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011025dra800dok&cat=a&ep=ASE}} {{subscription required}}</ref> Talks began again in October 1994, until Alliance broke them off in February 1995.<ref name=battle /> Bally reached out to Alliance the next month through Rainwater, who discussed possibilities including a three-way merger with [[Autotote]], a maker of lottery and pari-mutuel wagering technology.<ref name=battle />

In June 1995, with Bally already considering a buyout offer from [[WMS Industries]], Alliance made an unsolicited offer of $210 million in cash, stock, and assumed debt.<ref>{{cite news|title=Alliance Gaming proposes to acquire Bally Gaming, threatening WMS bid|newspaper=Wall Street Journal|first=Thomas R.|last=King|publisher=via Factiva|date=June 20, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020011025dr6k00eq5&cat=a&ep=ASE}} {{subscription required}}</ref> Days later, Bally's board of directors accepted WMS's offer of $120 million in stock, conditioned on Bally selling its German subsidiary, Bally Wulff, for at least $55 million.<ref>{{cite news|title=WMS cuts deal for Bally Gaming|newspaper=Las Vegas Review-Journal|first=Dave|last=Palermo|publisher=via Factiva|date=June 23, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020020430dr6n007ls&cat=a&ep=ASE}} {{subscription required}}</ref> Bally called Alliance's offer "illusory and highly conditional" on financing,<ref name=edwards>{{cite news|title=Alliance escalates war for Bally Gaming|newspaper=Las Vegas Review-Journal|publisher=via Factiva|first=John G.|last=Edwards|date=July 26, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011025dr7q00a1h&cat=a&ep=ASE}} {{subscription required}}</ref> and said that WMS stock would give shareholders more long-term value than Alliance stock,<ref>{{cite press release|title=Bally Gaming unanimously rejects conditional partial tender offer by Alliance Gaming|publisher=Bally Gaming International (via Factiva)|date=August 8, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=bwr0000020011024dr8801iwb&cat=a&ep=ASE}} {{subscription required}}</ref> and that a combination of Alliance and Bally would be so undercapitalized as to raise licensing concerns among gaming regulators.<ref>{{cite news|title=Bally board rejects Alliance offer, cites licensing concerns|newspaper=Reuters News|publisher=via Factiva|date=August 8, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lba0000020011103dr88057me&cat=a&ep=ASE}} {{subscription required}}</ref>

Alliance undertook a [[hostile takeover]] effort,<ref>{{cite news|title=Alliance Gaming starts hostile bid for Bally Gaming|newspaper=Reuters News|publisher=via Factiva|date=July 28, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lba0000020011103dr7s05ekq&cat=a&ep=ASE}} {{subscription required}}</ref> suing to block the WMS merger, announcing a [[tender offer]] of up to $55 million for 4.4 million shares of Bally, enough to give it a controlling interest,<ref name=edwards /> and seeking consent from Bally's shareholders to replace a majority of the board.<ref>{{cite news|title=Alliance intensifies bid for Bally Gaming|newspaper=Las Vegas Review-Journal|first=John G.|last=Edwards|publisher=via Factiva|date=August 9, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011025dr8900asx&cat=a&ep=ASE}} {{subscription required}}</ref> Bally and WMS fired back with separate lawsuits seeking to block Alliance's tender offer.<ref>{{cite news|title=WMS Industries - Suit: Similar to Bally's suit|newspaper=Dow Jones News Service|publisher=via Factiva|date=September 6, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011025dr9603zav&cat=a&ep=ASE}} {{subscription required}}</ref> Alliance raised its offer to $70 million for 5.4 million shares,<ref>{{cite news|title=Alliance Gaming raises bid for control of competitor|newspaper=New York Times|date=September 21, 1995|access-date=2012-07-01|url=https://www.nytimes.com/1995/09/21/business/company-news-alliance-gaming-raises-bid-for-control-of-competitor.html}}</ref> and WMS, in turn, raised its total bid to $142 million.<ref>{{cite news|title=Bally Gaming says WMS sweetens merger pact|newspaper=New York Times|date=September 26, 1995|access-date=2012-07-01|url=https://www.nytimes.com/1995/09/26/business/company-news-bally-gaming-says-wms-sweetens-merger-pact.html}}</ref> In October, Alliance announced that it had been tendered 5.8 million shares,<ref>{{cite news|title=Alliance Gaming extends bid: aims to oust Bally board|newspaper=Dow Jones News Service|publisher=via Factiva|date=October 17, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020011025drah04oc7&cat=a&ep=ASE}} {{subscription required}}</ref> and alleged that Bally and WMS had reached an impasse over Bally's failure to find a buyer for Bally Wulff.<ref>{{cite news|title=Alliance files suit to block use of takeover defense|newspaper=Wall Street Journal|date=October 17, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020011025drah00pdh&cat=a&ep=ASE}} {{subscription required}}</ref> The next day, Bally's board capitulated, canceling the deal with WMS and approving a merger with Alliance on terms similar to those of the tender offer, with a total value of $215 million.<ref>{{cite news|title=Bally Gaming, Alliance reach acquisition pact|newspaper=Wall Street Journal|publisher=via Factiva|date=October 19, 1995|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020011025draj00pnc&cat=a&ep=ASE}} {{subscription required}}</ref>

After the two companies agreed to revise the deal down to $185 million to ensure the combined company would have enough cash to grow,<ref>{{cite news|title=Alliance, Bally reduce purchase pact's value to about $185 million|newspaper=Wall Street Journal|publisher=via Factiva|date=January 23, 1996|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=j000000020011014ds1n001pp&cat=a&ep=ASE}} {{subscription required}}</ref> and Alliance raised $166 million in financing,<ref>{{cite news|title=Alliance completes financing for acquisition|newspaper=Las Vegas Review-Journal|first=John G.|last=Edwards|publisher=via Factiva|date=June 15, 1996|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011014ds6f008d6&cat=a&ep=ASE}} {{subscription required}}</ref> the acquisition was completed on June 18, 1996.<ref>{{cite news|title=Bally Gaming, Alliance merge|newspaper=Las Vegas Review-Journal|publisher=via Factiva|date=June 19, 1996|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=lvgs000020011014ds6j008m3&cat=a&ep=ASE}} {{subscription required}}</ref>  Bally was organized as three divisions within Alliance Gaming: Bally Gaming, which made slot machines, Bally Systems, which made casino accounting and management systems, and Bally Wulff. Bally Gaming and Systems were combined into a single unit in 1998.<ref>{{cite news|title=Alliance Gaming merges Bally Gaming, Systems into one unit|newspaper=Dow Jones News Service|publisher=via Factiva|date=June 4, 1998|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=dj00000020010916du64055qg&cat=a&ep=ASE}} {{subscription required}}</ref>

In 1999, Bally launched Thrillions, a wide-area [[progressive jackpot]] system,<ref>{{cite press release|title=Alliance Gaming introduces Betty Boop's Big Hit wide-area progressive games in more than 20 Nevada casinos|publisher=Alliance Gaming (via Factiva)|date=January 29, 1999|access-date=2012-07-03|url=http://global.factiva.com/redir/default.aspx?P=sa&an=bwr0000020010825dv1t00c2y&cat=a&ep=ASE}} {{subscription required}}</ref> as part of a strategy to focus on games to be installed on a revenue-participation bonus instead of being sold outright to casinos.<ref>{{cite news|title=Alliance Gaming hopes rest on sale of slot route operation|first=David|last=Strow|newspaper=Las Vegas Sun|date=March 30, 2000|access-date=2012-07-03|url=http://www.lasvegassun.com/news/2000/mar/30/alliance-gaming-hopes-rest-on-sale-of-slot-route-o/}}</ref> The game initially launched with a [[Betty Boop]] theme, and later added variants based on ''[[Blondie (comic strip)|Blondie]]''<ref>{{cite press release|title=Alliance Gaming announces first Blondie progressive jackpot and game approvals in Mississippi|date=March 13, 2001|publisher=Alliance Gaming (via Factiva)|access-date=2012-07-03|url=http://global.factiva.com/redir/default.aspx?P=sa&an=prn0000020010712dx3d010jr&cat=a&ep=ASE}} {{subscription required}}</ref> and [[Popeye]].<ref>{{cite press release|title=Nevada Gaming Commission approves Popeye game|publisher=Alliance Gaming (via Casino City Times)|date=October 18, 2001|access-date=2012-07-03|url=http://www.casinocitytimes.com/news/article/nevada-gaming-commission-approves-popeye-game-124661}}</ref>

This period also saw the introduction of the EVO VIDEO game platform and the EVO 3, which was created in partnership with [[Microsoft]].<ref name="Marfels">Christian Marfels; 2007, ''Bally: The World's Game Maker'', 2nd ed., Bally Technologies Inc., Las Vegas {{ISBN|978-1-4243-3207-6}}</ref><ref>{{cite web|url=http://www.encyclopedia.chicagohistory.org/pages/2562.html|title="Bally Manufacturing Corp.", Encyclopedia of Chicago|access-date=21 June 2007 | archive-url= https://web.archive.org/web/20070616175934/http://www.encyclopedia.chicagohistory.org/pages/2562.html| archive-date= 16 June 2007 | url-status= live}}</ref><ref>Alliance Gaming, SEC 10-K, FY 2001, p. 3.</ref>

The company began seeking buyers for its slot route and casino operations in late 1999, to narrow its focus on gaming technology.<ref>{{cite news|title=Alliance says some assets could be sold|newspaper=Las Vegas Review-Journal|agency=Bloomberg|date=November 5, 1999|access-date=2012-07-01|url=http://www.reviewjournal.com/lvrj_home/1999/Nov-05-Fri-1999/business/12292506.html}}</ref> After six months, no acceptable bids were received for the Rail City and Rainbow casinos.<ref>{{cite news|title=Alliance post steep loss, scales back Australian, South African operations|newspaper=Dow Jones Business News|publisher=via Factiva|date=May 5, 2000|access-date=2012-07-01|url=http://global.factiva.com/redir/default.aspx?P=sa&an=djon000020020330dw5501cjb&cat=a&ep=ASE}} {{subscription required}}</ref> An agreement was reached to sell United Coin to a pair of Iowa riverboat casino operators for $118 million,<ref>{{cite news|title=Slot deals may mean changes|newspaper=Las Vegas Review-Journal|first=Dave|last=Berns|date=July 11, 2000|access-date=2012-07-01|url=http://www.reviewjournal.com/lvrj_home/2000/Jul-11-Tue-2000/news/13942672.html}}</ref> but Alliance backed out of the sale a year later because of increased profits at the subsidiary.<ref>{{cite news|title=Slot sale killed|newspaper=Las Vegas Review-Journal|first=Dave|last=Berns|date=June 27, 2001|access-date=2012-07-01|url=http://www.reviewjournal.com/lvrj_home/2001/Jun-27-Wed-2001/business/16410898.html}}</ref>

===The 2000s===
Bally took the publicly traded company from the brink of [[NASDAQ]] delisting in 2000 to record revenues and profits just two years later. On December 12, 2002, Alliance Gaming moved from NASDAQ to the [[NYSE|New York Stock Exchange]], trading under the ticker symbol “AGI”.

The effort to divest non-core assets resumed in July 2003, with agreements to sell United Coin for $127 million to Century Gaming, the largest slot route operator in Montana,<ref>{{cite news|title=Missoula gaming company goes big time|newspaper=Missoulian|location=Missoula, MT|date=July 16, 2003|first=Mick|last=Holien|access-date=2012-07-02|publisher=via HighBeam|url=http://www.highbeam.com/doc/1P3-374319021.html|archive-url=https://web.archive.org/web/20160304131208/https://www.highbeam.com/doc/1P3-374319021.html|url-status=dead|archive-date=March 4, 2016}} {{subscription required}}</ref> Bally Wulff for $16.5 million to German company Orlando Management, and Alliance's 49 percent share in the Louisiana video poker operation to New Orleans–based Gentilly Gaming.<ref>{{cite news|title=Alliance Gaming plans trio of sales transactions|newspaper=Las Vegas Review-Journal|first=Jeff|last=Simpson|date=July 3, 2003|access-date=2012-07-02|url=http://www.reviewjournal.com/lvrj_home/2003/Jul-03-Thu-2003/business/21658003.html}}</ref> In December, Alliance agreed to sell the Rail City casino to [[Sands Regent]] for $38 million.<ref>{{cite news|title=Rail City Casino sold by Alliance Gaming|newspaper=Las Vegas Review-Journal|date=December 9, 2003|access-date=2012-07-02|url=http://www.reviewjournal.com/lvrj_home/2003/Dec-09-Tue-2003/business/22757281.html}}</ref>

Meanwhile, Alliance considered acquiring Multimedia Games, a leading maker of Class II machines for Indian casinos and bingo halls, but the asking price was too high.<ref>{{cite news|title=Alliance Gaming Corp., Las Vegas, Nevada - Slot machine maker drops its coins into an acquisition|newspaper=Investor's Business Daily|publisher=via Factiva|first=Kirk|last=Shinkle|date=November 19, 2003|access-date=2012-07-02|url=http://global.factiva.com/redir/default.aspx?P=sa&an=INVDAI0020031119dzbj0000i&cat=a&ep=ASE}} {{subscription required}}</ref> Instead, the company in 2004 acquired Sierra Design Group for $165 million,<ref>{{cite report|title=Form 8-K|publisher=Alliance Gaming|date=January 4, 2005|access-date=2012-07-03|url=https://www.sec.gov/Archives/edgar/data/2491/000110465905000267/a05-1079_18k.htm}}</ref> giving it a strong entry into the markets for Class II machines, [[video lottery terminal]]s, and centrally linked progressive machines for Washington state.<ref>{{cite news|title=Are Class II slots the next big boom? |newspaper=Gaming Today |date=December 2, 2003 |access-date=2012-07-03 |url=https://www.gamingtoday.com/vegasstyle//article/7857-Are_Class_II_slots_br_the_next_big_boom |archive-url=https://archive.today/20121217142603/https://www.gamingtoday.com/vegasstyle//article/7857-Are_Class_II_slots_br_the_next_big_boom |url-status=dead |archive-date=December 17, 2012 }}</ref><ref>{{cite news|title=Alliance Gaming buys Sierra Design|newspaper=Las Vegas Review-Journal|first=Rod|last=Smith|date=November 12, 2003|access-date=2012-07-03|url=http://www.reviewjournal.com/lvrj_home/2003/Nov-12-Wed-2003/business/22565122.html}}</ref>

Determining that its Evo platform lacked the horsepower to produce satisfying video games,<ref name=bigger /> Bally re-engineered its entire line of video and reel-spinning slot machines. Alpha, its new platform based on Sierra's operating system,<ref name=bigger>{{cite news|title=Alliance Gaming seeks bigger market share with new games|newspaper=Las Vegas Sun|date=April 6, 2005|access-date=2012-07-03|url=http://www.lasvegassun.com/news/2005/apr/06/alliance-gaming-seeks-bigger-market-share-with-new/}}</ref> dramatically improved Bally's entire portfolio of games, leading to the release of Hot Shot Progressives, a new series of video and reel machines. Overtaking the Blazing 7s line, Hot Shot Progressives quickly became the company's biggest seller and the most successful product launch in the company's history. Bally also introduced several new gaming platforms, including the V20 upright, the dual-screen V20/20 video slot, the S9E reel-spinner and the CineVision wide-screen video gaming device. As of July 2009, more than 550 casinos worldwide utilize Bally systems products running on more than 400,000 slot machines.

In 2006, Alliance changed its name to Bally Technologies, Inc., discontinuing the use of Bally Gaming and Systems as a subsidiary, to present a unified identity.

In 2007, Bally Technologies celebrated the 75th anniversary of the Bally trademark with a series of special customer events in Atlantic City, Las Vegas, and Chicago. Also, the company commissioned Christian Marfels, author of the book ''Bally - The World's Game Maker''<ref>{{citation|last=Marfels|first=Dr. Christian|title=Bally - The World's Game Maker|date=September 2001|edition=1st|publisher=UNLV International Gaming Institute|isbn=978-0-9652938-2-2}}<!--|access-date=2009-04-12--></ref>
to write an updated second edition,<ref name="Marfels"/> a copy of which was given to every Bally employee.

In 2008, Bally acquired CoolSign, a multi-media management tool, from Planar.{{cn|date=December 2022}} On the games side, in 2008 and 2009, Bally released a number of new gaming products, including its new Digital Tower Series, whose games feature dynamic, interactive and animated top-box displays. Additionally, in 2009 the company released its new "Jumbo" cabinets, which measure nearly eight feet high by over three feet wide. In late 2009, Bally displayed their new Pro Series V22/22 upright and Pro Series Slant Top slot featuring a 22" game display and a 26" top display. Bally engineered reduced power consumption in these new platforms. Bally also developed [[Ultimate Texas Hold'em]] in 2009.<ref>[https://trademarks.justia.com/777/26/ultimate-texas-hold-77726392.html Justia]</ref><ref>{{Cite web|url=https://thecasinowizard.com/news/ultimate-texas-holdem-online-the-strategy-guide-to-an-exclusive-poker-game/|title=Ultimate Texas Holdem Online – The Strategy Guide to an Exclusive Poker Game|website=Casino Wizard}}</ref>

In 2010, Bally sold the Rainbow Casino to [[Isle of Capri Casinos]] for $80 million.<ref>{{cite news|title=Isle of Capri completes $80 million casino purchase|newspaper=Las Vegas Review-Journal|first=Howard|last=Stutz|date=June 9, 2010|access-date=2012-06-13|url=http://www.lvrj.com/blogs/stutz/Isle_of_Capri_completes_80_million_casino_purchase.html}}</ref>

On November 25, 2013, Bally acquired [[SHFL entertainment]], a global gaming supplier operating in five primary categories: Utility products (including [[Deck Mate]] card shufflers and roulette chip sorters), proprietary table games, electronic table systems, electronic gaming machines (including video slot machines) and iGaming.<ref>{{Cite web |url=http://news.ballytech.com/press-release/awards/bally-technologies-inc-completes-acquisition-shfl-entertainment-inc |title=Bally Technologies, Inc. Completes Acquisition of SHFL entertainment, Inc. &#124; News from Bally Technologies |access-date=2014-12-12 |archive-url=https://web.archive.org/web/20141213014256/http://news.ballytech.com/press-release/awards/bally-technologies-inc-completes-acquisition-shfl-entertainment-inc |archive-date=2014-12-13 |url-status=dead }}</ref>

In 2014, Bally won four awards in the 'Slot Floor Technology Awards' as well as earning two spots in the annual ‘Top 20 Most Innovative Gaming Technology Products' awards.<ref>{{cite web|title=Bally Technologies Wins Six Innovation Awards Company earns four of 10 'Slot Floor Technology' Awards, two honors in 'Top 20 Most Innovative Gaming Technology Products' Awards|url=http://www.marketwatch.com/story/serent-capital-backs-optimal-blue-2013-02-19?reflink=MW_news_stmp|publisher=MarketWatch|access-date=24 February 2014}}</ref><ref>{{cite web|title=Bally Technologies Wins Six Innovation Awards |url=http://www.heraldonline.com/2014/02/19/5692595/bally-technologies-wins-six-innovation.html |publisher=The Herald Online |access-date=24 February 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140228111922/http://www.heraldonline.com/2014/02/19/5692595/bally-technologies-wins-six-innovation.html |archive-date=28 February 2014 }}</ref>

In August 2014, Bally agreed to be acquired by [[Scientific Games]] (now Light & Wonder), maker of lottery and sports betting equipment, for $3.3 billion plus $1.8 billion in assumed debt.<ref>{{cite news|title=Scientific Games to buy Bally in $5.1 billion deal|newspaper=Las Vegas Review-Journal|author=Howard Stutz|date=August 1, 2014|url=https://www.reviewjournal.com/business/casinos-gaming/scientific-games-buy-bally-51-billion-deal|access-date=2014-08-01}}</ref> The acquisition was completed on November 21, 2014.<ref>{{cite news|title=Scientific Games completes $5.1 billion acquisition of Bally|newspaper=Las Vegas Review-Journal|author=Howard Stutz|date=November 21, 2014|url=http://www.reviewjournal.com/business/casinos-gaming/scientific-games-completes-51-billion-acquisition-bally|access-date=2015-03-09}}</ref> Today, Bally constitutes one of the core brands of Light & Wonder.<ref name="2016 merger"/>

==Today==
Bally Technologies is focused on the casino gaming industry, specifically slot machines. Acquisitions of such companies as Casino Marketplace, MindPlay and Advanced Casino Systems Corporation (ACSC) enabled Bally to grow.  In terms of computing software infrastructure, the Legacy Unix SDS slot system is still the industry standard.  The company’s past acquisitions include the now-defunct firm Honeyframe Cashmaster of [[Telford]], England, and Micro Clever Consulting (MCC) of [[Nice]], France.<ref name="Marfels" /> Those two firms made casino-management software.
  
Bally MultiConnect (BMC) is a distributed enterprise-wide slot management system designed for multi-property casino firms. This enables centralized accounting and analysis, thereby providing a single view of the entire gaming operation. This enables the casino owner to have complete control over every aspect of the casino, including game functionality, attributes, revenue, and payout of winnings.

==References==
{{reflist}}

[[Category:1968 establishments in Nevada]]
[[Category:2014 mergers and acquisitions]]
[[Category:American companies established in 1968]]
[[Category:Companies formerly listed on the New York Stock Exchange]]
[[Category:Companies based in Enterprise, Nevada]]
[[Category:Gambling companies established in 1968]]
[[Category:Gambling companies of the United States]]
[[Category:Manufacturing companies based in Nevada]]
[[Category:Manufacturing companies established in 1968]]
[[Category:Slot machine manufacturers]]