Editing Burusera

{{Short description|Clothing paraphilia}}
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{{Refimprove|date=June 2010}}
[[File:Underwear-fetish-vending-machine - chiba-area-jan23-2009.jpg|thumb|upright=0.8|A Japanese vending machine selling used panties for [[Sexual fetishism|fetish]] purposes]]
{{nihongo|'''Burusera'''|ブルセラ}} is a [[sexual fetishism]], specifically a sexualized attraction to the underwear or school uniforms of girls or young women. It is a word of [[Japanese language|Japanese]] origin, coined by combining {{Nihongo|''burumā''|ブルマー}}, meaning [[bloomers (clothing)|bloomers]], as in the bottoms of gym suits, and {{Nihongo|''sērā-fuku''|セーラー服}}, meaning [[sailor suit]], the traditional [[Japanese school uniform]]s for [[student|schoolgirl]]s; notably [[kogal]].<ref>"The economics of pricing used panties." http://aprilsbody.com/used-panties-prices-explained/ {{Webarchive|url=https://web.archive.org/web/20140222174634/http://aprilsbody.com/used-panties-prices-explained/ |date=2014-02-22 }} (Retrieved on Feb. 16, 2014).</ref><ref>[https://www.telegraph.co.uk/travel/weird-wide-world/10609971/The-worlds-weirdest-vending-machines.html Telegraph news report]</ref><ref>[http://www.smh.com.au/comment/vending-machines-reveal-cultural-tolerance-of-abuse-20140620-zsh50.html Sydney Morning Herald news report]</ref> Burusera shops sell girls' used school uniforms, panties and other fetish items.

==History==
In the 1990s [[Gravure idol|gravure]] magazines started to feature photos of girls wearing bloomers and school uniforms, some magazines featuring exclusively those types of clothes. Fetish shops selling these types of clothes also started appearing in Japan. Along with [[loose socks]] they became the symbol of high-school girls in the 1990s. They are also sometimes worn as [[cosplay]].

==Burusera shops==
 
Burusera shops sell used girl's gym suits and school uniforms. They also sell other goods procured from schoolgirls, e.g. [[undergarments]], school [[swimsuits]] for [[physical education]], socks, [[stationery]], [[sanitary napkins]] and [[tampons]].
 
The clothes are often accompanied by ostensibly genuine photos of the girls wearing them. The clients are men who use the items for sexual arousal or stimulation.
 
Schoolgirls once openly participated in the sale of their used garments, either through burusera shops or using mobile phone sites to sell directly to clients.

==Legal restrictions==
In August 1994, a burusera shop manager who made a schoolgirl under 18 sell her used underwear was arrested by the [[Tokyo Metropolitan Police Department]] on suspicion of violation of article 34 of the ''Child Welfare Act'' and article 175 of the ''[[Criminal Code of Japan|Criminal Code]]''. The police alleged violations of the ''Secondhand Articles Dealer Act'' which bans the purchase of secondhand goods without authorization.<ref>[http://www.npa.go.jp/hakusyo/h06/h060500.html 警察白書 (Police White Paper), 1994.] (in Japanese)</ref>

[[Child pornography in Japan|Child pornography]] [[Child pornography laws in Japan|laws]] imposed [[child pornography laws in Japan|legal control]] over the child pornography industry in 1999.<ref>{{Cite web |url=http://www.japaneselawtranslation.go.jp/law/detail_main/?printID=&ky=work&re=02&page=18&vm=03&id=100 |title=児童買春，児童ポルノに係る行為等の処罰及び児童の保護等に関する法律 (Act on Punishment of Activities Relating to Child Prostitution and Child Pornography, and the Protection of Children) |access-date=2009-08-24 |archive-date=2012-02-21 |archive-url=https://web.archive.org/web/20120221224425/http://www.japaneselawtranslation.go.jp/law/detail_main/?printID=&ky=work&re=02&page=18&vm=03&id=100 |url-status=dead }}</ref>  However, burusera goods in themselves are not child pornography, and selling burusera goods is a legal way for under 18 schoolgirls to gain extra income. This has been viewed with suspicion as potential [[child sexual abuse]].<ref>[http://www.nichibenren.or.jp/ja/kokusai/humanrights_library/un/crime_report-9th_en.html The Ninth United Nations Congress on the Prevention of Crime and the Treatment Offenders Cairo, Egypt: A Report from the Japan Federation of Bar Associations to the Ninth United Nations Congress on the Prevention of　Crime and the Treatment of Offenders, March 1995, Japan Federation of Bar Associations.] {{webarchive |url=https://web.archive.org/web/20110408120454/http://www.nichibenren.or.jp/ja/kokusai/humanrights_library/un/crime_report-9th_en.html |date=April 8, 2011 }}</ref>

Prefectures in Japan began enforcing regulations in 2004 that restricted purchases and sales of used underwear and saliva of people under 18.<ref>[http://www.reiki.metro.tokyo.jp/reiki_honbun/g1012150001.html 東京都青少年の健全な育成に関する条例 (Tokyo Metropolitan Ordinance on Juvenile Protection) Articles 15, 15-2 and 15-3.] {{Webarchive|url=https://web.archive.org/web/20131003033510/http://www.reiki.metro.tokyo.jp/reiki_honbun/g1012150001.html |date=2013-10-03 }} (in Japanese)</ref>

==References in media==
* In the ''Shin [[Kimagure Orange Road]]'' novel ''Summer's Beginning'', main character Kyosuke Kasuga is disgusted when he finds out that his now highschool-aged younger sister Kurumi intends to sell her used leotards to a burusera shop.<ref>[https://www.scribd.com/doc/18679447/Shin-Kimagure-I Shin Kimagure Orange Road: Summer's Beginning.]</ref>
* In the [[visual novel]] [[True Love (video game)|''True Love'']], a key part to Mayumi Kamijou's route involves the player-character Daisuke, finding out that she intends to sell a pair of her panties in the local burusera shop. If Daisuke finds said panties, keeps them and gives them back to Mayumi when she asks for them, he will gain relationship points with her.
* In the video game ''[[Yakuza 0]]'', a side quest involves the discovery, and ultimately the taking down, of a burusera ring.
*One of the characters in the novel ''[[Consumed (novel)|Consumed]]'', by the Canadian film director [[David Cronenberg]], references it while talking about school uniforms.

==See also==
*[[Clothing fetish]]
*[[Uniform fetishism]]
*[[Panty fetishism]]
*[[Shoe fetishism]]
* [[Panchira]]
* [[Zettai ryōiki]]
* [[AV idol]]
* [[JK business]]
* [[Cosplay restaurant]]
* [[Host and hostess clubs]]
* [[Maid café]]
* [[Hentai]]
*[[Kogal]]
*[[Gyaru]]
*[[Upskirt]]

==References==
<references/>

==External links==
*[http://www.dnaindia.com/world/report_on-sale-beijing-cheergirls-dirty-lingerie_1189777 ''DNA India'' report]

{{Sex fetish}}

[[Category:Fashion-related fetishism]]
[[Category:Women's clothing]]
[[Category:Child sexual abuse in Japan]]
[[Category:Japanese sex terms]]