Editing Buzzword

{{Short description|Word or phrase used to impress}}
{{Use American English|date=October 2023}}
{{Use MDY dates|date=October 2023}}
[[File:Big Data (27774352248).jpg|thumb|upright=1.5|A [[word cloud]] of buzzwords related to [[big data]]]]

A '''buzzword''' is a word or phrase, new or already existing, that becomes popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used to impress others. Some buzzwords retain their true technical meaning when used in the correct contexts, for example [[artificial intelligence]].<ref name=":0">{{cite web |url=http://www.merriam-webster.com/dictionary/buzzword |title=Buzzword |work=Merriam-Webster |access-date=February 3, 2015}}</ref><ref>
Compare: "buzzword ''n.'' orig. and chiefly U.S. a keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. a technical or jargon term." {{Cite OED |buzz}}
</ref>
Buzzwords often originate in [[jargon]], [[acronym]]s, or [[neologism]]s.<ref name="Grammar-neologism">[http://grammar.about.com/od/ab/g/buzzwordterm.htm definition of buzzword] {{Webarchive|url=https://web.archive.org/web/20170115173228/http://grammar.about.com/od/ab/g/buzzwordterm.htm |date=January 15, 2017}}. Grammar.About.com.</ref> Examples of overworked business buzzwords include ''synergy'', ''vertical'', ''dynamic'', ''cyber'' and ''strategy''. 

It has been stated that [[business]]es could not operate without buzzwords, as they are the shorthands or internal shortcuts that make perfect sense to people informed of the context.<ref name="Barbara">{{cite journal |last=Ettorre |first=Barbara |date=September 1997 |title=What's the Next Business Buzzword? |journal=Management Review |volume=86 |issue=8 |url=https://www.questia.com/magazine/1G1-20076976/what-s-the-next-business-buzzword |access-date=September 6, 2015 |quote=How can corporate America operate without buzzwords? They will be with us always because business organizations are a ready market for them.&nbsp;... These are internal shortcuts. To outsiders, they might be little understood, but to everyone in the organization, they make perfect sense.}}</ref> However, a useful buzzword can become co-opted into general popular speech and lose its usefulness. According to management professor Robert Kreitner, "Buzzwords are the literary equivalent of [[Gresham's law]]. They will drive out good ideas."<ref>{{cite journal |last=Ettorre |first=Barbara |date=September 1997 |title=What's the Next Business Buzzword? |journal=Management Review |volume=86 |issue=8 |url=https://www.questia.com/magazine/1G1-20076976/what-s-the-next-business-buzzword |access-date=September 6, 2015 |quote=Robert Kreitner, senior lecturer and professor of management at Arizona State University, equates buzzwords with the economic theory holding that bad money drives out good money. 'Buzzwords are the literary equivalent of Gresham's Law', Kreitner says. 'They will drive out good ideas&nbsp;[...].'}}</ref>
Buzzwords, or buzz-phrases such as "all on the same page", can also be seen in business as a way to make people feel like there is a mutual understanding. As most workplaces use a specialized jargon, which could be argued is another form of buzzwords, it allows quicker communication. Indeed, many new hires feel more like "part of the team" the quicker they learn the buzzwords of their new workplace. Buzzwords permeate people's working lives so much that many do not realize that they are using them. The vice president of CSC Index, Rich DeVane, notes that buzzwords describe not only a trend, but also what can be considered a "ticket of entry" with regards to being considered as a successful organization – "What people find tiresome is each consulting firm's attempt to put a different spin on it. That's what gives bad information."<ref>Ettore, B. (1997, September). [https://www.proquest.com/docview/206683339 What's the next business buzzword?] Management Review, 33–35.</ref>

Buzzwords also feature prominently in [[politics]], where they can result in a process which "privileges rhetoric over reality, producing policies that are 'operationalized' first and only 'conceptualized' at a later date". The resulting political speech is known for "eschewing reasoned debate (as characterized by the use of evidence and structured argument), instead employing language exclusively for the purposes of control and manipulation".{{sfn|Loughlin|2002|pp=229–242}}

==Definition==
The ''[[Concise Oxford English Dictionary]]'' defines a buzzword (hyphenating the term as ''buzz-word'') as a [[slogan]], or as a fashionable piece of [[jargon]]: a chic, fashionable, voguish, trendy word [[a la mode]].

It has been asserted that buzzwords do not simply appear, they are created by a group of people working within a business as a means to generate hype.{{sfn|Collins|2000}} Buzzwords are most closely associated with management and have become the vocabulary that is known as "management speak": Using a pompous or magisterial term, of or relating to a particular subject employed to impress those outside of the field of expertise.

It could also be called [[buzz phrase]] or [[loaded word]].<ref name=":0" />

What this means is that when a manager uses a said buzzword, most other people do not hear the meaning, and instead just see it as a buzzword. However it has been said that buzzwords are almost a "necessary evil" of management, as a way to inspire their team, but also stroke their own egos.{{sfn|Cluley|2013}} With that being said, a buzzword is not necessarily a bad thing, as many disciplines thrive with the introduction of new terms which can be called buzzwords. These can also cross over into pop culture and indeed even into everyday life.{{sfn|Collins|2000}} With media channels now operating through many media, such as television, radio, print and increasingly digital (especially with the rise of social media), a "buzzword" can catch on and rapidly be adapted through the world.

==Origin==
{{one source section|date=February 2024}}
The origin of buzzwords can be seen in {{harvtxt|Hallgren|Weiss|1946}} as coming from [[business student]]s studying at [[Harvard University]] as a way to help them gain better results from their studies. Such language terms were collated{{by whom|date=February 2024}} and then became what is known today as "buzzwords". During the early years of buzzwords{{when|date=February 2024}}, buzzwords were used by students as a means to enable them to quickly recall items of importance. As an example, "If his analysis does not highlight the most important problems he has 'poor focus', and if he fails to emphasize important recommendations he will be accused of 'tinkering'. If the sequence for the 'implementation' of the recommendations is not good it is a matter of 'poor timing'. To succeed, the student must 'get on top of the problem'. He must 'hit the problem' and not 'shadow box' it. If he cannot do these things he might just as well 'turn in his suit'".{{sfn|Hallgren|Weiss|1946|p=263}}

Students have used many different buzzwords to describe the situation that they are in, and how this might affect a moment in their everyday life. From studying these business students, {{harvtxt|Hallgren|Weiss|1946}} noticed that business students could speak with apparent authority. It also seemed{{to whom|date=February 2024}} as if using the right buzzword was more important than what the student came up with as an answer. Buzzwords have a strong influence on business culture and are commonly used in business speak.

==In popular culture==
Jon Keegan of the ''Wall Street Journal'' has published a Business Buzzwords Generator, which allows readers to use a randomizer to assemble "meaningless business phrases using overused business buzzwords" – for example, "This product will incentivize [[big data]] and demonstrate innovative performance in the playing field."<ref>{{cite web|url=http://projects.wsj.com/buzzwords2014/|title=Business Buzzwords Generator|work=Wall Street Journal:Projects |access-date=February 3, 2015 |first=Jon |last=Keegan |archive-url=https://web.archive.org/web/20150203055135/http://projects.wsj.com/buzzwords2014/#p=1%7C4,35%7C16%7C18%7C%7C%7C0|archive-date=February 3, 2015|url-status=dead}}</ref>

''[[Forbes]]'' hosts an annual "Jargon Madness" game, in which 32 of "corporate America's most insufferable expressions" are played off against each other in a bracketed, basketball-style tournament to determine the buzzword of the year.<ref>{{cite news|url=https://www.forbes.com/sites/brettnelson/2013/02/05/business-jargon-bracketology-which-annoying-corporate-buzzword-cliche-or-euphemism-will-win-forbes-ncaa-style-tourney-vote-now/|title=Business Jargon Bracketology: Which Annoying Corporate Buzzword, Cliché Or Euphemism Will Win Forbes' NCAA-Style Tourney? Vote Now!|last=Nelson|first=Brett|date=February 5, 2013|work=Forbes|access-date=February 3, 2015}}</ref>

LinkedIn publishes an annual list of buzzwords to avoid in creating [[résumé]]s (British English: [[Curriculum vitae|CV]]s) – "trite, empty words that may sound good to your ear but say almost nothing". The 2014 list: ''motivated'', ''passionate'', ''creative'', ''driven'', ''extensive experience'', ''responsible'', ''strategic'', ''track record'', ''organizational'', and ''expert''.<ref>{{cite news|url=https://www.forbes.com/sites/susanadams/2015/01/21/ten-buzzwords-to-cut-from-your-linkedin-profile-in-2015/|title=Ten Buzzwords To Cut From Your LinkedIn Profile In 2015|last=Adams|first=Susan|date=January 21, 2015|work=Forbes|access-date=February 3, 2015}}</ref>

When people are approaching a meeting where they expect the presenters to use many buzzwords, they may prepare a game of [[buzzword bingo]], where players score points each time a particular buzzword is used.<ref>{{cite web |url= http://www.writersdreamtools.com/view/humor/view.asp?HumorID=14 |title=Buzzword Bingo |last=Belling |first=Larry |date=2000 |website=Writers Dreamtools |access-date=November 5, 2009 |archive-date=September 18, 2017 |archive-url= https://web.archive.org/web/20170918064904/http://www.writersdreamtools.com/view/humor/view.asp?HumorID=14 |url-status=dead}}</ref>

[[Patch Products]] has published a board game called ''Buzzword''.<ref>{{cite web|url=http://www.patchproducts.com/p/buzzword|title=Buzzword® |work=PlayMonster |publisher=Patch Products, Inc.|access-date=February 3, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304050237/http://www.patchproducts.com/p/buzzword|url-status=dead}}</ref>

The [["Weird Al" Yankovic]] album ''[[Mandatory Fun]]'' contains the song "Mission Statement", which is a long list of essentially meaningless buzzwords.<ref>{{cite magazine |url=https://www.billboard.com/articles/news/6174253/weird-al-yankovic-mission-statement-video |title='Weird Al' Yankovic Announces His 'Mission Statement' in Final Video |date=July 21, 2014 |magazine=Billboard |first1=Erin |last1=Strecker |access-date=May 30, 2015 |url-status=live |archive-url=https://web.archive.org/web/20150905075142/https://www.billboard.com/articles/news/6174253/weird-al-yankovic-mission-statement-video |archive-date= 2015-09-05}}</ref>

==Examples==

===General conversation===
{{Columns-list|colwidth=15em|
* Alignment<ref name="marketingtoday" />
* [[Antifragility|Antifragile]]<ref name="Chaos Is Good for You">{{cite journal |last=Geddes |first=Linda |date=December 2, 2012 |title=Chaos Is Good for You |url=https://slate.com/technology/2012/12/antifragile-book-interview-nassim-nicholas-taleb-on-how-chaos-and-disaster-can-build-antifragile-systems.html |website=Slate.com |access-date=October 22, 2020}}</ref>
* At the end of the day<ref name="marketingtoday" />
* Break through the clutter<ref name="c-alive">{{cite web|url=http://www.columbusalive.com/?sec=services&story=alive/2007/0201/l-buzz.html|title=Columbus Alive: Buzz Kill|work=Columbus Alive}}</ref>
* Bring to the table<ref>{{cite web|url=http://www.johnsmurf.com/jargon.htm|title=MBA Jargon Watch|work=johnsmurf.com}}</ref>
* Buzzword<ref name="c-alive" />
* Clear goal<ref>"Georgia Aspires to "Lead the Nation in Improving Student Achievement" US Education Delivery Institute {{cite web |url=http://www.deliveryinstitute.org/deliveryinaction/georgia-aspires-%E2%80%9Clead-nation-improving-student-achievement%E2%80%9D |title=Georgia Aspires to "Lead the Nation in Improving Student Achievement" &#124; U.S. Education Delivery Institute |access-date=August 11, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120502204234/http://www.deliveryinstitute.org/deliveryinaction/georgia-aspires-%E2%80%9Clead-nation-improving-student-achievement%E2%80%9D |archive-date=May 2, 2012}}</ref>
* [[Disruptive innovation]]<ref name="Disruptive_Slate">{{cite journal |last=Yglesias |first=Matthew |date=May 1, 2013 |title=Stop 'Disrupting' Everything |url=http://www.slate.com/articles/business/moneybox/2013/05/disrupting_disruption_a_once_useful_concept_has_become_a_lame_catchphrase.html |website=Slate.com |access-date=October 22, 2020}}</ref>
* [[multiculturalism|Diversity]]<ref name="dailycampus">[https://archive.today/20110708221316/http://media.www.dailycampus.com/media/storage/paper340/news/2004/02/19/Commentary/Diversity.More.Than.A.Buzz.Word-612609.shtml Diversity, more than a buzz word], The Daily Campus, February 19, 2004</ref>
* [[Equity (disambiguation)|Equity]]<ref>{{Cite web |title=Equity is the New Buzzword |url=https://www.isglobal.org/en/healthisglobal/-/custom-blog-portlet/equidad-es-la-palabra-de-moda | date=2013-10-09 | access-date=2024-09-10 | publisher={{ill|Barcelona Institute for Global Health|es|Institut de Salut Global de Barcelona}} |author=Joan Tallada |language = en }}</ref><ref>{{Cite web |date=2024-01-03 |title=I'm Tired of Hearing the Word Equity |url=https://bchf.org/im-tired-of-hearing-the-word-equity/ |access-date=2024-09-10 |publisher=[[Buckeye Community Hope Foundation]] |author=Hana Chandoul |language=en}}</ref><ref>{{Cite web |title=Equity Must Be More Than a Buzzword |url=https://www.pathfinder.org/impact-stories/equity-must-be-more-than-a-buzzword/ |date=2024-07-31 |access-date=2024-09-10 |publisher=[[Pathfinder International]] |author=Ginette Hounkanrin |language=en}}</ref>
* [[Generation X]]<ref name="marketingtoday" />
* [[Globalization]]<ref name="psup">{{Cite web|url=http://www.psupress.psu.edu/Justataste/samplechapters/justatasteKitching.html|archive-url=https://web.archive.org/web/20060901074446/http://www.psupress.psu.edu/Justataste/samplechapters/justatasteKitching.html |title=Penn State University Press: Globalization: Buzzword or New Phenomenon?|archive-date=September 1, 2006}}</ref>
* Going forward (instead of "in the future" or "from now on")<ref>{{cite web|title=13 Buzzwords to Stop Using|work=Inc |date=November 5, 2012|url=http://www.inc.com/jeff-haden/13-buzzwords-you-should-never-use-again.html |last1=Haden |first1=Jeff }}</ref>
* Grow<ref name="mainetoday" /> – as in "grow the business".
* Impact<ref name="mainetoday" /> – instead of [[wikt:effect|effect]] as a noun
* [[Leverage (finance)|Leverage]]<ref name="c-alive" /> – used as verb to mean magnify, multiply, augment, or increase.
* [[Millennial]]<ref name="marketingtoday" />
* New normal<ref>{{cite news|title=China's 'New Normal' Is Dose of Old Reality|newspaper=Wall Street Journal|date=December 12, 2014|url=https://www.wsj.com/articles/chinas-new-normal-is-dose-of-old-reality-heard-on-the-street-1418379713|last1=Frangos|first1=Alex}}</ref>
* On the runway<ref name="marketingtoday" />
* [[Organic growth]]<ref name="c-alive" />
* [[Paradigm]]<ref name="buzzwordbingobook">{{cite book |title=The Buzzword Bingo Book: The Complete, Definitive Guide to the Underground Workplace Game of Doublespeak |first=Benjamin |last=Yoskovitz |date=October 3, 1998 |publisher=Villard |isbn=9780375753480}}</ref>
* [[Paradigm shift]]<ref name="c-alive" /><ref name="cnet">{{cite web|url=http://www.cnet.com/4520-11136_1-6275610-1.html|title=Cnet.com's Top 10 Buzzwords|publisher=CBS Interactive|work=CNET}}</ref>
* [[Proactive]]<ref name="mainetoday" /><ref name="buzzwordbingobook" />
* Reach out<ref name="dailymuse-jargon">http://www.thedailymuse.com/career/business-jargon/ Business Buzzwords to Banish from your Vocabulary, by Anneke Jong, September 15, 2011 accessed 7 Sep 2012</ref><ref name="theage" /> – as in "I'll reach out to sales to get the latest figures".
* [[Sea change (transformation)|Sea change]]<ref name="c-alive" />
* Sisterhood<ref>{{cite book|title=Partial Truths and the Politics of Community, Volume 2|isbn=9781570034862|url=https://books.google.com/books?id=GCYPoHqmyQ0C&q=Sisterhood+buzzword&pg=PA116|last1=Tétreault|first1=Mary Ann|last2=Teske|first2=Robin L. |date=2003 |publisher=University of South Carolina Press}}</ref>
* Strategic communication (also known as "stratcom") 
* Streamline<ref name="c-alive" />
* Survival strategy<ref name="marketingtoday" />
* [[Synergy]]<ref name="c-alive" /><ref name="mainetoday" /><ref name="buzzwordbingobook" />
* [[Think outside the box]]<ref name="marketingtoday" /><ref name="mainetoday">{{cite news |url=http://www.business.mainetoday.com/smallbusiness/mmm/index.buzzwordpoll.shtml |title=Business buzzword hall of fame |work=[[Blethen Maine Newspapers]] |date=September 2002 |access-date=January 4, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20071212124849/http://www.business.mainetoday.com/smallbusiness/mmm/index.buzzwordpoll.shtml |archive-date=December 12, 2007}}</ref>
* [[Warfighter]]<ref>{{cite web|url=https://www.wpafb.af.mil/News/Article-Display/Article/1455353/afrl-partners-with-entrepreneurs-to-light-the-way-for-the-warfighter/|title=AFRL partners with entrepreneurs to light the way for the warfighter|website=Wright-Patterson AFB|date=March 2, 2018}}</ref>
* [[Wellness (medicine)|Wellness]]<ref name="asbj">{{Cite web|url=http://www.asbj.com/wellness/S4.html|archive-url=https://web.archive.org/web/20070202081625/http://www.asbj.com/wellness/S4.html |title=American School Board Journal: Case Studies|archive-date=February 2, 2007}}</ref>
* Wheelhouse (as in "That's in my wheelhouse.")<ref>{{cite web|last1=Watson|first1=Bruce|title=Buzzword of the Week: Wheelhouse|url=http://www.dailyfinance.com/2010/11/21/buzzword-of-the-week-wheelhouse/}}</ref>
* [[Win–win game|Win-win]]<ref name="marketingtoday" />
}}

===Education===
{{Columns-list|colwidth=15em|
* Accountable talk<ref>{{cite web |url=http://www.cse.ucla.edu/products/reports/r670.pdf |title=Accountable Talk in Reading Comprehension Instruction: CSE Technical Report 670 |first1=Mikyung |last1=Kim Wolf |first2=Amy C. |last2=Crosson |first3=Lauren B. |last3=Resnick |publisher=Learning and Research Development Center, University of Pittsburgh |date=January 2006 |access-date=August 11, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120405182100/http://www.cse.ucla.edu/products/reports/r670.pdf |archive-date=April 5, 2012}}</ref>
* Higher-order thinking<ref>{{cite web|url=http://www.illinoisloop.org/buzzwords.html|title=Education Buzzwords: Image and Reality|website=The Illinois Loop|last=Killion|first=Kevin}}</ref>
* Run like a business<ref>{{cite news |first=Tom |last=Abate |title=Would Kids Be Better Off If Schools Were Run Like Business? Silicon Valley execs propose ballot initiative |work=[[SFGate]] |url=https://www.sfgate.com/business/article/Would-Kids-Be-Better-Off-If-Schools-Were-Run-Like-2992689.php|archive-url=https://web.archive.org/web/20100303230018/http://articles.sfgate.com/1998-09-08/business/17729946_1_public-school-silicon-valley-public-education|url-status=live|archive-date=March 3, 2010}}</ref>
* [[Student engagement]]<ref>Chris Opsal, "Engagement: A Brief Visual Overview of an Educational Buzzword" https://attendengageinvest.wordpress.com/2012/12/17/engagement-a-brief-visual-overview-of-an-educational-buzzword/</ref><ref>Michael D. Spiegler, "Reflections on the 2010 Student Engagement Seminar" [https://web.archive.org/web/19961022191224/http://www.providence.edu/]</ref><ref>Kenny, G. Kenny, D. and Dumont, R. (1995) Mission and Place: Strengthening Learning and Community Through Campus Design. Oryx/Greenwood. p. 37</ref>
}}

===Business, sales and marketing===
{{Columns-list|colwidth=15em|
* [[Analytics]]<ref name="analbuzz">[http://www.infoworld.com/t/data-management/analytics-buzzword-needs-careful-definition-567 'Analytics' buzzword needs careful definition]. 7 February 2006. Accessed on: 6 January 2010</ref>
* [[Bandwidth (disambiguation)|Bandwidth]]<!-- intentional use of link to ambiguation page --><ref name="marketingtoday" />
* Bizmeth<ref name="evolt" /> – portmanteau of "business method".
* [[Brick-and-mortar]]<ref name="cnet" />
* [[Business process outsourcing]]<ref name="indiadaily">{{Cite web|url=http://www.indiadaily.com/editorial/4649.asp|archive-url=https://web.archive.org/web/20070418020118/http://www.indiadaily.com/editorial/4649.asp |title=India Daily: The coming wave of Knowledge Process Outsourcing|archive-date=April 18, 2007}}</ref><ref>{{cite web|url=http://multichannelmerchant.com/opsandfulfillment/contact_center_advisor/BPO_adapt/|title=BPO Adaptability: Boardroom Buzzword or Competitive Advantage?|work=Multichannel Merchant}}</ref> – also known as BPO.
* [[Buzzword compliant]]<ref name="wordspy-buzz-compliant">{{cite web|url=http://www.wordspy.com/words/buzzword-compliant.asp|title=buzzword-compliant - Word Spy |first=Paul |last=McFedries |work=wordspy.com}}</ref>
* [[Co-opetition]]<ref name="Co-opetition">{{cite web|url=http://findarticles.com/p/articles/mi_hb3283/is_199704/ai_n7981850|title=FindArticles.com - CBSi|website=findarticles.com}}</ref>
* Come-to-Jesus moment<ref>{{cite web|title='Come To Jesus Moment' Is The Most Annoying Business Expression On Earth|website=[[Forbes]]|url=https://www.forbes.com/sites/brettnelson/2013/04/03/come-to-jesus-moment-is-the-most-annoying-business-expression-on-earth/}}</ref>
* [[Core competency]]<ref name="Core competency">{{cite web|url=http://demo.moneymakers.lt/makers/the-atlantic-online-june-2006-the-management-myth-matthew-stewart/|title=Neegzistuoja - Serveriai.lt|website=demo.moneymakers.lt}}</ref>
*[[Drill down]]<ref name="peacock1">{{cite news|url=https://www.telegraph.co.uk/women/womens-business/10833071/Mark-Zuckerberg-So-office-jargon-the-19-worst-offenders-in-management-speak.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/women/womens-business/10833071/Mark-Zuckerberg-So-office-jargon-the-19-worst-offenders-in-management-speak.html |archive-date=January 12, 2022 |url-access=subscription |url-status=live|title=So, office jargon: The 19 worst offenders in management speak|first=Louisa|last=Peacock|date=May 15, 2014|via=www.telegraph.co.uk}}{{cbignore}}</ref>
* Early-stage<ref>{{cite web|url=http://fortune.com/2012/02/28/whats-hiding-behind-the-buzzwords-in-job-ads/|title=What's hiding behind the buzzwords in job ads?|work=Fortune}}</ref>
* [[Enabling|Enable]]<ref>{{Cite web|url=http://www.learnings.org/learn.asp?word=enable&d=101|archive-url=https://web.archive.org/web/20130202183932/https://www.learnings.org/learn.asp?word=enable&d=101 |archive-date=February 2, 2013 |title=Learnings - Enable |url-status=dead}}</ref>
* Event horizon<ref name="wordspy">{{Cite web|url=http://www.wordspy.com/index/Business-Buzzwords.asp|archive-url=https://web.archive.org/web/20070329004303/http://www.wordspy.com/index/Business-Buzzwords.asp |title=The WordSpy: Business buzzwords category|archive-date=March 29, 2007}}</ref>
* Eyeballs<ref name="cnet" />
* Free value<ref name="c-alive" />
* Fulfilment issues<ref name="evolt" />
* [[Holistic]] (approach/integration)<ref name=funkydragon>{{cite web |url=http://www.funkydragon.org.uk/en/fe/page.asp?n1=1105&n2=21&n3=1164&n4=70 |title=Funky Dragon : Buzz words |access-date=November 17, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20071025220429/http://www.funkydragon.org.uk/en/fe/page.asp?n1=1105&n2=21&n3=1164&n4=70 |archive-date=October 25, 2007}}</ref>
* [[Hyperlocal]]<ref>{{cite web|url=https://www.irishtimes.com/business/what-looms-large-on-the-media-landscape-as-we-hurtle-towards-2012-1.16431|title=What looms large on the media landscape as we hurtle towards 2012?|work=Irish Times|first=Laura |last=Slattery|date=December 29, 2011}}</ref>
* [[Innovation]]<ref>{{Cite web|url=https://www.inc.com/geoffrey-james/7-overused-marketing-buzzwords-and-what-to-say-instead.html|title=7 Overused Marketing Buzzwords (and What to Say Instead)|first=Geoffrey|last=James|date=September 8, 2014|website=Inc.com}}</ref>
* [[Knowledge process outsourcing]]<ref name="indiadaily" /> – also known as KPO.
* [[Logistics]]<ref name="forbes-logistics">{{cite web|archive-url=https://web.archive.org/web/20070422213701/http://members.forbes.com/global/2007/0416/038.html |title=Meeting the Halal Test|work=[[Forbes]]|url=http://members.forbes.com/global/2007/0416/038.html|archive-date=April 22, 2007|first1=Carla|last1=Power |first2=Ioannis|last2=Gatsiounis|date=April 16, 2007}}</ref> – Now commonly used for shipping, and shipping companies
* [[Long tail]]<ref name="register-longtail">{{Cite web|url=https://www.marketingguru.io/blog/25-essential-digital-marketing-terms-you-must-know|title=25 Essential Digital Marketing Terms You MUST Know &#124; MarketingGuru|date=March 26, 2020}}</ref>
* Low-hanging fruit<ref name="c-alive" /><ref name="wordspy-lhf">{{cite web|url=http://www.wordspy.com/words/low-hangingfruit.asp|title=low-hanging fruit |work=Word Spy |first=Paul |last=McFedries |date=October 19, 1996}}</ref>
* Make it pop<ref name="c-alive" />
* Mindshare<ref name="cnet" />
* [[Mission critical]]<ref name="cnet" />
* Management visibility<ref name="cnet" />
* New economy<ref name="cnet" />
* [[Next Generation (disambiguation)|Next generation]]<ref name="evolt" />
* [[Offshore outsourcing|Offshoring]]<ref name="wordspy" /> – also known as offshore outsourcing, or something being offshorable.
* One team<ref>{{cite web|url=https://www.japantimes.co.jp/news/2019/12/02/national/japan-rugby-one-team-motto-buzzword-2019/|title=Japanese rugby's 'One Team' motto declared buzzword of the year |first=Masumi |last=Koizumi |work=japantimes.co.jp/|date=December 2, 2019
}}</ref>
* Pain point<ref name="theage" /><ref>{{cite web|url=http://www.dailyfinance.com/2011/03/14/buzzword-of-the-week-pain-pointbuzzword-of-the-week-bringing-t/|title=Buzzword of the Week: Bringing the 'Pain Point' |first=Bruce |last=Watson |work=DailyFinance.com}}</ref>
* Passionate<ref>{{cite web|url=http://www.managementtoday.co.uk/news/1128844/ten-tired-job-ad-buzzwords/|title=Ten tired job ad buzzwords |first1=Rebecca |last1=Burn-Callander |publisher=Haymarket Business Interactive |work=ManagementToday.co.uk}}</ref>
* [[Privacy]]<ref name=ApplePrivacy>{{Cite web|url=https://www.youtube.com/watch?v=shxTTon5lfs|title=Don't Believe Apple's Privacy Grandstanding|date=March 11, 2019 |via=www.youtube.com}}</ref><ref name=AppleChina>{{Cite web|url=https://www.youtube.com/watch?v=_ES8x6_vxqc|title=Will Apple Ever Leave China?|date=July 19, 2019 |via=www.youtube.com}}</ref>
* [[Return on investment]]<ref name="c-alive" /> – also known as ROI.
* [[Returning|Reverse fulfilment]]<ref name="evolt" /> – processing returned products.
* Rightshoring<ref name="gbwatch">[http://www.gbwatch.com/?p=295 Global Business Watch: Rightshoring: The Latest Outsourcing Buzzword] {{webarchive|url=https://web.archive.org/web/20070808175951/http://www.gbwatch.com/?p=295 |date=August 8, 2007}}</ref>
* Seamless ([[Enterprise application integration|integration]])<ref name=pragmaticmarketing>{{cite journal|url=https://www.pragmaticinstitute.com/wp-content/uploads/2020/06/vol4iss2-2.pdf|title=The Content-Free Buzzword-Compliant Vocabulary List|website=pragmaticmarketing.com|first=Peter E.|last=Cohan|page=18|volume=4|issue=2|date=2006}}</ref>
* Share options<ref name="evolt" />
* Solution<ref name="marketingtoday" />
* SOX<ref name="buzzwordAlert" /> {{snd}} abbreviation of [[Sarbanes-Oxley]].
* [[Sustainability]]<ref name="EagleTribune">{{cite web|url=http://www.eagletribune.com/business/x1876422023/The-new-business-buzzword-is-Sustainability|archive-url=https://web.archive.org/web/20120819100306/http://www.eagletribune.com/business/x1876422023/The-new-business-buzzword-is-Sustainability|url-status=dead|title=The new business buzzword is: Sustainability » Business » EagleTribun…|date=January 22, 2013|archive-date=August 19, 2012|website=archive.is|access-date=November 27, 2020}}</ref>
* Take offline<ref name="peacock1" />
* Value-added<ref name="marketingtoday">{{cite web |url=http://www.marketingtoday.com/personalbrandceo/0104/buzzwords_gone_bad.htm |title=Buzzwords Gone Bad |work=Marketing Today |access-date=April 4, 2008 |quote=The national poll includes responses from 150 senior executives – including those from human resources, finance and marketing departments – with the nation's 1,000 largest companies |archive-date=October 24, 2007 |archive-url=https://web.archive.org/web/20071024134611/http://www.marketingtoday.com/personalbrandceo/0104/buzzwords_gone_bad.htm |url-status=dead}}</ref>
* Visibility<ref name="wordspy" />
* Water under the bridge<ref>{{wiktionary-inline|Water under the bridge}}</ref>
}}

===Science and technology===
{{Columns-list|colwidth=15em|
* [[4G]]<ref name="buzzwordAlert">{{cite web|url=http://whatis.techtarget.com/generic/0,295582,sid9_gci1232452,00.html?track=sy400|title=Computer Glossary, Computer Terms - Technology Definitions and Cheat Sheets from WhatIs.com - The Tech Dictionary and IT Encyclopedia|work=techtarget.com}}</ref>
* [[4K resolution]]<ref name="Reviewed">{{cite web|url=https://reviewed.usatoday.com/televisions/news/get-caught-up-on-tv-buzzwords|title=Get Caught Up on TV Buzzwords like UHD, HDR, and OLED |first=David |last=Kender |date=January 4, 2017|website=[[Reviewed (website)|Reviewed]]}}</ref>
* [[5G]]<ref name="PopSci - CES 2019 Buzzwords">{{cite web |last1=Horaczek |first1=Stan |title=A handy guide to the tech buzzwords from CES 2019 |url=https://www.popsci.com/ces-buzzwords |work=Popular Science |access-date=May 21, 2019 |date=January 9, 2019}}</ref>
* [[Ajax (programming)|Ajax]]<ref name="buzzwordAlert" />
* [[Algorithm]]<ref name="ConsumerReportsBuzzwords">{{cite web|url=http://news.consumerreports.org/home/2008/02/algorithm.html|archive-url=https://archive.today/20130710221824/http://news.consumerreports.org/home/2008/02/algorithm.html|url-status=dead|archive-date=July 10, 2013 |title=Consumer Reports Online|work=consumerreports.org|access-date=November 27, 2020}}</ref>
* [[Artificial intelligence]]
*[[Benchmarking]]<ref name="benchmarking">{{Cite web|url=http://www.allbusiness.com/manufacturing/fabricated-metal-product-manufacturing/603058-1.html|website=AllBusiness|title=Benchmarking 101|archive-url=https://web.archive.org/web/20071025024455/http://www.allbusiness.com/manufacturing/fabricated-metal-product-manufacturing/603058-1.html|archive-date=October 25, 2007|last=Wiebe|first=Jennifer|date=January 1, 1997}}</ref>
* Back-end<ref name="evolt">{{cite web|url=http://evolt.org/node/5281|title=Buzzword Bingo|work=evolt.org}}</ref>
* [[Big data]] – larger data sets than last month <ref>{{cite web|last1=Pelt|first1=Mason|title="Big Data" is an over used buzzword and this Twitter bot proves it|url=http://siliconangle.com/blog/2015/10/26/big-data-is-an-over-used-buzzword-and-this-twitter-bot-proves-it/ |date=October 26, 2015 |work=SiliconAngle |access-date=November 4, 2015}}</ref>
* [[Bleeding edge technology|Bleeding edge]]<ref name="evolt" />
* [[Blockchain]]<ref>{{cite magazine|last1=Griffith|first1=Erin|title=187 things the blockchain is supposed to fix|url=https://www.wired.com/story/187-things-the-blockchain-is-supposed-to-fix/|magazine=Wired|access-date=January 22, 2019}}</ref>
* [[Bricks and clicks|Bricks-and-clicks]]<ref name="evolt" />
* Clickthrough<ref name="evolt" />
* Collaboration<ref name="ittoolbox">[http://knowledgemanagement.ittoolbox.com/lp/ IT Toolbox: Knowledge Management Knowledge Base] {{webarchive|url=https://web.archive.org/web/20070227181919/http://knowledgemanagement.ittoolbox.com/lp/ |date=February 27, 2007}}</ref>
* [[Content management]]<ref name="ittoolbox" />
* [[Content management system]]<ref name="occoe">{{cite web|url=http://www.pwgsc.gc.ca/onlineconsultation/text/glossary-e.html|title=Online Consultation Technologies Centre of Expertise – Glossary|date=February 25, 2005|url-status=dead|archive-url=https://web.archive.org/web/20050225033537/http://www.pwgsc.gc.ca/onlineconsultation/text/glossary-e.html|archive-date=February 25, 2005}}</ref> – also known as CMS.
* [[Convergence (telecommunications)|Convergence]]<ref>{{cite web|url=http://www.convergenceculture.org/weblog/2007/01/the_convergence_manifesto_i_co.php|website=Futures of Entertainment|title=The Convergence Manifesto I: Convergence--The Buzzword|first=Sam|last=Ford|date=January 19, 2007}}</ref>
* [[Cross-platform]]<ref name="evolt" />
* [[Datafication]]<ref name="CukierMayer-Schoenberger2013">{{cite journal |last1=Cukier |first1=Kenneth |last2=Mayer-Schoenberger |first2=Viktor  |title=The Rise of Big Data |journal=Foreign Affairs |issue=May/June |pages=28–40 |date=2013  |volume=92 |url=http://www.foreignaffairs.com/articles/139104/kenneth-neil-cukier-and-viktor-mayer-schoenberger/the-rise-of-big-data |access-date=January 24, 2014}}</ref>
* [[Data mining]]<ref>{{cite web|url=http://www.okairp.org/documents/2005%20Fall/F05_ROMEDataQualityETC.pdf|title=OKAIRP 2005 Fall Conference, Arizona State University|url-status=dead|archive-url=https://web.archive.org/web/20140201170452/http://www.okairp.org/documents/2005%20Fall/F05_ROMEDataQualityETC.pdf|archive-date=February 1, 2014}}</ref> – any kind of data collection or analysis, even simple statistics such as taking averages on large data sets
* [[Data science]]<ref name="GilPress">{{cite web|title=Data Science: What's The Half-Life Of A Buzzword?|url=https://www.forbes.com/sites/gilpress/2013/08/19/data-science-whats-the-half-life-of-a-buzzword/|work=[[Forbes]]|date=August 19, 2013|first=Gil|last=Press}}</ref>
* Deep dive<ref name="theage">[http://www.theage.com.au/executive-style/management/is-it-time-to-buck-the-buzzword-trend-20121017-27qc1.html Is it time to buck the buzzword trend?], The Age</ref>
* [[Deep learning]]<ref>The term deep learning is hype i.e. exaggeration for the following reason: {{cite web|last1=Hofstadter|first1=Douglas|title=Reflections on Machine Translation|url=https://www.youtube.com/watch?v=2xnr-ST6ITo&t=2248 |archive-url=https://ghostarchive.org/varchive/youtube/20211211/2xnr-ST6ITo |archive-date=December 11, 2021 |url-status=live|website=youtube.com|date=August 3, 2018 |publisher=Universität Köln|access-date=January 22, 2019}}{{cbignore}}</ref>
* [[Deep web (search indexing)|Deep web]]<ref>{{cite web |url=https://www.zdnet.com/article/2014s-top-ten-technology-buzzwords-to-learn-and-to-avoid/ |title=2014's top ten technology buzzwords to learn and to avoid |last1=Hess|first1=Ken|website=[[ZDNet]] |access-date=May 17, 2015}}</ref> – used interchangeably with "[[Dark web]]" even though they are not the same
* [[Design pattern]]<ref name="13thparallel1">{{cite web|url=http://13thparallel.org/archive/coding-for-portability2/|title=Coding For Portability, Part 2|work=13thparallel.org|first=Tom|last=Trenka|date=April 2002}}</ref>
* [[DevOps]]<ref name="sdtimes">{{cite web|url=http://www.sdtimes.com/p/36197|title=Industry Watch: Behind the APM and DevOps buzzwords|work=SD Times |access-date=May 7, 2012 |archive-url=https://web.archive.org/web/20120510142901/http://www.sdtimes.com/p/36197|archive-date=2012-05-10|url-status=dead}}</ref>
* [[Digital divide]]<ref name="occoe" />
* [[Document management]]<ref name="ittoolbox" />
* [[Dolby Vision]]<ref name="Reviewed" />
* [[Dot-bomb]]<ref name="cnet" /><ref name="evolt" />
* ____-driven development<ref>[[Test-driven development]], [[Behavior-driven development]], [[Feature-driven development]]</ref>
* [[E-learning]]<ref name="ikmagazine">{{cite web|url=http://www.ikmagazine.com/xq/asp/sid.0/articleid.0EB60EA2-387D-4BD3-93AD-4438234AE293/qx/display.htm|title=InsideKnowledge Magazine: The winning formula: A blended approach to cross-platform content|work=ikmagazine.com}}</ref>
* [[wiktionary:eco-|Eco-]] (related to [[economy]] or environment-friendly, incorrectly called "ecological")
* [[End-to-end (disambiguation)#Technology|End-to-end]]
* Engine<ref name="Treyarch">{{cite web|url=http://www.shacknews.com/article/73802/black-ops-2-studio-head-defends-lack-of-new-engine|title=Black Ops 2 studio head defends lack of 'new engine'|work=Shacknews|first=Andrew |last=Yoon |date=May 14, 2012}}</ref> - most often in reference to [[physics engine]]
* [[Enterprise content management]]<ref name="occoe" /> – also known as ECM.
* Enterprise service bus<ref name="techtarget-esb">{{cite web|url=http://searchwebservices.techtarget.com/tip/0,289483,sid26_gci913058,00.html|title=Enterprise Service Bus (ESB): Lasting concept or latest buzzword?|work=SearchSOA}}</ref> – also known as ESB.
* [[Folksonomy]]<ref name="occoe" />{{Failed verification|date=January 2021}}
* [[High dynamic range]]<ref name="Reviewed" /><ref name="technicolor">{{cite web|url=https://www.technicolor.com/news/uhd-hdr-wcg-offer-new-options-content-creators-and-consumers|title=UHD, HDR, WCG Offer New Options for Content Creators and Consumers|website=[[Technicolor]]}}</ref>
* [[HDR10]]<ref name="Reviewed" />
* [[HTML5]]<ref>{{Cite web|url=https://html.spec.whatwg.org/multipage/introduction.html#is-this-html5?|title=HTML Standard|website=html.spec.whatwg.org}}</ref>
* Ideation management<ref>{{Cite web|url=https://my.3dexperience.3ds.com/welcome/compass-world/3dexperience-industries/consumer-packaged-goods-retail/perfect-formulation|title=3DEXPERIENCE Platform|website=my.3dexperience.3ds.com}}</ref>
* [[Immersion (virtual reality)|Immersion]]<ref name="next-gen">{{cite web|url=http://press.nokia.com/PR/200505/994772_5.html|title=Nokia - Networks & Technologies|website=Nokia |access-date=April 7, 2007 |archive-url=https://web.archive.org/web/20061212021544/http://press.nokia.com/PR/200505/994772_5.html |archive-date=December 12, 2006 |url-status=dead}}</ref>
* [[Information superhighway]] / [[Information highway]]
* [[Internet of things]]<ref name="IoT">{{cite web|url=http://www.microsoft.com/windowsembedded/en-us/internet-of-things.aspx|title=Internet of Things |work=[[Microsoft]].com}}</ref>
* [[JavaScript]]<ref>JavaScript was named this way by Netscape to confuse the unwary into thinking it had something to do with Java, the buzzword of the day, and it succeeded. The two languages are entirely distinct. {{cite web|last1=ddaa|title=What's the difference between JavaScript and Java?|url=https://stackoverflow.com/questions/245062/whats-the-difference-between-javascript-and-java|website=stackoverflow.com |access-date=January 22, 2019}}</ref>
* [[LCD]]<ref name="Reviewed" />
* [[LED]]<ref name="Reviewed" />
* [[Metaverse]]<ref>{{Cite web|title="Metaverse" is Wall Street's new favorite buzzword|url=https://www.yahoo.com/now/metaverse-wall-streets-favorite-buzzword-105525196.html|access-date=November 25, 2021|website=www.yahoo.com|first=Sara|last=Fischer|date=November 16, 2021|archive-date=November 25, 2021|archive-url=https://web.archive.org/web/20211125060243/https://www.yahoo.com/now/metaverse-wall-streets-favorite-buzzword-105525196.html|url-status=dead}}</ref><ref>{{Cite news|last1=Herrman|first1=John|last2=Browning|first2=Kellen |date=July 10, 2021 |title=Are We in the Metaverse Yet?|work=The New York Times|url=https://www.nytimes.com/2021/07/10/style/metaverse-virtual-worlds.html |access-date=November 25, 2021 |issn=0362-4331}}</ref>
* [[Mobile phone|Mobile]]<ref name="blonnet">{{cite web|url=http://www.blonnet.com/life/2003/03/10/stories/2003031000090200.htm|title=The Hindu Business Line: Mobile is the buzzword|work=blonnet.com |date=September 6, 2020}}</ref>
* [[Modularity]]<ref>[http://www.cogsci.umn.edu/OLD/calendar/past_events/millennium/files/1031095123.html University of Minnesota, Center for Cognitive Sciences: The modularity of mind] {{webarchive |url=https://web.archive.org/web/20070407233227/http://www.cogsci.umn.edu/OLD/calendar/past_events/millennium/files/1031095123.html |date=APril 7, 2007}}</ref><ref name="theregister">{{cite web|url=https://www.theregister.co.uk/2006/08/11/sun_modular_storage/|title=Sun takes Storagetek modular|work=theregister.co.uk|first=Christopher|last=Williams |date=August 11, 2006}}</ref>
* [[Nanotechnology]]<ref name="pcedc">{{Cite web|url=https://pcedc.org/news/101604pph.html|archive-url=https://web.archive.org/web/20070809211711/http://pcedc.org/news/101604pph.html |title=UMaine opens state-of-the-art lab |archive-date=August 9, 2007 |website=Piscataquis County Economic Development Council (PCEDC)}}</ref>
* [[Netiquette]]<ref name="occoe" />
* Next Generation<ref name="next-gen" /> (also "NextGen")
* [[OLED]]<ref name="Reviewed" />
* [[QLED]]<ref name="Reviewed" />
* [[Quantum dot]]<ref name="Reviewed" />
* [[Quantum supremacy]]<ref>{{cite web|url=https://arstechnica.com/science/2019/12/optical-quantum-computer-goes-big-in-new-quest-for-quantum-supremacy/|title=Why I dislike what "quantum supremacy" is doing to computing research |first=Chris |last=Lee |work=arstechnica.com/ |date=December 23, 2019}}</ref>
* [[Platform as a service|PaaS]]
* [[Podcasting]]<ref name="buzzwordAlert" /><ref name="occoe" />
* Real-time<ref name="occoe" />
* [[Sensorization]]<ref name="Meijer2008">{{cite book |first=Gerard |last=Meijer |title=Smart Sensor Systems|url=https://books.google.com/books?id=Y1ZdqQc4UiUC&pg=SA1-PA1|date=2008 |publisher=John Wiley & Sons |isbn=9780470866924}}</ref>{{page number needed|date=October 2023}}
* [[Software as a service|SaaS]]<ref name="buzzwordAlert" />
* [[Scalability]]<ref name="zend">{{Cite web|url=http://devzone.zend.com/node/view/id/799|archive-url=https://web.archive.org/web/20070217004414/http://devzone.zend.com/node/view/id/799 |title=Zend Developer Zone: An Interview With George Schlossnagle|archive-date=February 17, 2007}}</ref><ref name="oemag">{{cite web|url=http://oemagazine.com/fromtheMagazine/jan02/jpeg2000.html|title=Spie Newsroom: OE Reports archives|work=oemagazine.com|url-status=dead|archive-url=https://web.archive.org/web/20061018035057/http://oemagazine.com/fromTheMagazine/jan02/jpeg2000.html |archive-date=October 18, 2006}}</ref>
* Social bookmarking<ref name="buzzwordAlert" />
* [[Social software]]<ref name="occoe" />
* [[Spam (electronic)|Spam]]<ref name="occoe" />
* [[SUHD]]<ref name="Reviewed" />
* Sync-up<ref name="cnet" />
* Tagging<ref name="occoe" />
* Transmedia<ref>[https://www.wired.co.uk/news/archive/2009-11/25/transmedia-tales-and-the-future-of-storytelling Transmedia tales and the future of storytelling] {{webarchive|url=https://web.archive.org/web/20110113193124/http://www.wired.co.uk/news/archive/2009-11/25/transmedia-tales-and-the-future-of-storytelling |date=January 13, 2011}}, Wired UK</ref>
* [[Ultra-high-definition_television]]<ref name="Reviewed" /><ref name="technicolor" />
* [[User generated content]]<ref name="pdforum">{{cite web|url=http://www.personaldemocracy.com/node/1146|title=Voter-Generated Content: A Better Buzzword|work=Personal Democracy Media |first=Andrew|last=Rasiej |date=January 4, 2007 |archive-url=https://web.archive.org/web/20211016190541/https://personaldemocracy.com/content/voter-generated-content-better-buzzword-0 |archive-date=October 16, 2021}}</ref>
* Virtualization<ref name="buzzwordAlert" />
* [[Web portal|Vortal]]<ref name="bizweek-vortals">{{cite web|url=http://www.businessweek.com/2000/00_46/b3707054.htm|archive-url=https://web.archive.org/web/20010204102000/http://www.businessweek.com/2000/00_46/b3707054.htm|url-status=dead|archive-date=February 4, 2001|title=Vortal Combat: The Early Years|work=businessweek.com}}</ref>
* [[Web 2.0]]<ref name="buzzwordAlert" /><ref name="occoe" />
* [[Web3]]<ref>{{Cite web|last=Locke|first=Taylor|date=December 20, 2021|title=To Elon Musk, Web3 seems more like a 'marketing buzzword' than a reality|url=https://www.cnbc.com/2021/12/20/elon-musk-web3-seems-more-marketing-buzzword-than-reality-right-now.html|access-date=December 24, 2021|website=CNBC|archive-date=December 24, 2021|archive-url=https://web.archive.org/web/20211224190646/https://www.cnbc.com/2021/12/20/elon-musk-web3-seems-more-marketing-buzzword-than-reality-right-now.html|url-status=live}}</ref>
* [[Webinar]]<ref name="evolt" /><ref name="occoe" />
* [[Web services]]<ref name="ittoolbox" />
* [[Wide color gamut]]<ref name="technicolor" />
* [[Wikipedia in popular culture#Wikiality|Wikiality]]
* [[Workflow]]<ref name="ittoolbox" /><ref>{{cite web|url=http://www.commarts.com/ca/magazine/book/10061.html|title=Communication Arts Magazine: Web ReDesign: Workflow that Works|work=commarts.com|url-status=dead|archive-url=https://web.archive.org/web/20070407064526/http://www.commarts.com/ca/magazine/book/10061.html |archive-date=April 7, 2007}}</ref>}}

===Politics and current affairs===
{{Columns-list|colwidth=15em|
* [[Coward]]{{Example needed |date=December 2019}}
* Fit for purpose<ref>{{cite news|url=https://www.bbc.com/news/uk-northern-ireland-39418204|title=Political jargon - favourite phrases|first=Amy|last=Stewart|work=BBC News |date=March 29, 2017}}</ref>
* [[Political capital]]<ref name="slatepolcap">{{cite web|url=http://www.slate.com/id/2110256|title=What is "political capital," anyway?|work=Slate Magazine|date=December 2004}}</ref>
* [[Stakeholder (disambiguation)|Stakeholder]]<ref name="bbc-stakeholder">{{cite news|url=http://news.bbc.co.uk/1/low/business/2295587.stm |work=BBC News |department=Business |title=Hard hat time for rail champion |first=Mike |last=Verdin |date=October 3, 2002}}</ref>
* [[The Establishment|Establishment]]<ref>{{cite web |title=The Top 8 Political Buzzwords of 2016 |url=https://www.merriam-webster.com/words-at-play/top-political-buzzwords-2016 |work=Merriam-Webster.com |access-date=January 22, 2019}}</ref>
*[[Woke]]<ref>{{cite news |url=https://www.theguardian.com/lifeandstyle/2019/dec/25/woke-to-gammon-buzzwords-by-people-coined-them |title=From woke to gammon: Buzzwords by the people who coined them |newspaper=The Guardian |date=December 25, 2019}}</ref><ref>{{cite web |url=https://news.yahoo.com/buzzword-woke-becomes-political-issue-131502223.html |title=The buzzword "woke" becomes political issue and spotlights America's divisions |date=October 13, 2022}}</ref>}}

==See also==
{{Columns-list|
<!-- Please add short descriptions. -->
*{{annotated link|Ambiguity}}
*{{annotated link|Buzzword bingo}}
*{{annotated link|Buzzword compliant}}
*{{annotated link|Catchphrase}}
*{{annotated link|Corporate jargon|aka=marketing speak}}
*{{annotated link|Gartner hype cycle}}
*{{annotated link|Ideograph (rhetoric)|Virtue word}}
*{{annotated link|Law of the instrument|aka=Golden hammer}}
*{{annotated link|Loaded language}}
*{{annotated link|Marketing buzz}}
*{{annotated link|Memetics}}
*{{annotated link|Newspeak}}
*{{annotated link|Pleonasm}}
*{{annotated link|Psychobabble}}
*{{annotated link|Weasel word}}
}}

==References==
{{Reflist}}

==Sources==
* {{cite journal|last=Cluley|first=Robert |date=January 11, 2013 |title=What Makes a Management Buzzword Buzz?|journal=Organization Studies|volume=34|pages=33–43|doi=10.1177/0170840612464750|s2cid=143649572}}
* {{cite book |last=Collins|first=David|date=2000|title=Management Fads and Buzzwords: Critical-Practical Perspectives |publisher=Psychology Press}}
* {{cite journal|last1=Hallgren|first1=F. M.|last2=Weiss|first2=H.|date=1946|title='Buzz words' at the 'B School'|journal=American Speech}}
* {{cite journal|last=Loughlin|first=Michael|date=May 2002|title=On the buzzword approach to policy formation|journal=Journal of Evaluation in Clinical Practice|volume=8|issue=2|pages=229–242|doi=10.1046/j.1365-2753.2002.00361.x|pmid=12180370}}

==Further reading==
*{{cite book |last1=Negus |first1=K. |last2=Pickering |first2=M. |date=2004 |title=Creativity, Communication and Cultural Value |publisher=Sage Publishing}}
*{{cite journal |last=Godin |first=B. |date=2006 |title=The Knowledge-based Economy: Conceptual Framework or Buzzword? |journal=The Journal of Technology Transfer |volume=31 |issue=1 |pages=17–30|doi=10.1007/s10961-005-5010-x |s2cid=154304268}}

==External links==
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* {{Wiktionary-inline|buzzword}}
* {{Wiktionary-inline|buzz-phrase}}

{{Propaganda}}
{{Authority control}}

[[Category:Buzzword| ]]
[[Category:Propaganda techniques using words]]
[[Category:Figures of speech]]