Editing Cap'n Crunch

{{short description|American breakfast cereal made by the Quaker Oats Company}}
{{For|the hacker informally known as "Captain Crunch"|John Draper }}
{{infobox brand
| name           = Cap'n Crunch
| logo           = Capcrunch textlogo.png
| logo_size = 200
| image          =  Cap'N Crunch – Sweetened Corn & Oat Cereal, with milk.jpg
| caption=Cap'N Crunch – Sweetened Corn & Oat Cereal, with milk 
| type           = [[Breakfast cereal]]
| currentowner   = [[Quaker Oats Company]]
| origin         = [[United States]]
| introduced     = {{start date and age|1963}}
| discontinued   =
| related        =
| markets        = 
| previousowners =
| trademarkregistrations =
| ambassador     =
| tagline        = 
| website        = {{URL|https://www.capncrunch.com/|capncrunch.com}}
}}
'''Cap'n Crunch ''' is a [[maize|corn]] and [[oat]] [[breakfast cereal]] manufactured since 1963<ref>{{cite book |last=Shea |first=Stuart |title=The 1960s' most wanted |publisher=Potomac Books |year=2006 |isbn=1-57488-721-1 |location=Dulles, Virginia |page=60}}</ref> by [[Quaker Oats Company]], a subsidiary of [[PepsiCo]] since 2001. Since the original product introduction, marketed simply as ''Cap'n Crunch'', Quaker Oats has introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch [[product lining|product line]].

The original Cap'n Crunch cereal was developed to recall a recipe of brown sugar and butter over rice.{{Citation needed|date=May 2025}} It was one of the first cereals to use an oil coating to deliver its flavoring, which required an innovative baking process.<ref name="umstat"/>

==Product history==

{{quote box|align=right|width=30%|quote =  
Grandma would like to make this concoction with rice and the sauce that she had; it was a combination of brown sugar and butter. It tasted good, obviously. They'd put it over the rice and eat it as a kind of a treat on Sundays ...|source= —William Low, Pamela Low's brother<ref name="boing">{{cite web | title = Pamela Low, Cap'n Crunch creator, RIP| website= Boingboing.net|first= David| last= Pescovitz| date= June 7, 2007| url = http://boingboing.net/2007/06/07/pamela-low-capn-crun.html}}</ref> }}

[[Pamela Low]], a [[flavorist]] at [[Arthur D. Little]],<ref name=LATimes>{{cite web  | title = Pamela Low, 79; created flavored coating for Cap'n Crunch cereal| work = Los Angeles Times|date= June 6, 2007| url = https://www.latimes.com/archives/la-xpm-2007-jun-06-me-passings6.3-story.html}}</ref> developed the original Cap'n Crunch flavor in 1963&mdash;recalling a recipe of a
mixture of brown sugar and butter her grandmother Luella Low served over rice<ref name="boston"/><ref>{{cite news| last=Gregg| first= John P. |title= Love the Guilty Pleasure of Cap'n Crunch? Thank New London's Pam Low| work= Valley News| date= June 3, 2007| page= 1}}</ref> at her home in [[Derry, New Hampshire|Derry]], [[New Hampshire]].<ref name=LATimes />

Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called "want-more-ishness".<ref name= UNH /> After her death in 2007, ''[[The Boston Globe]]'' called Low "the mother of Cap'n Crunch".<ref name= boston>{{cite news | title = Pamela Low; kin's treat inspired creation of Cap'n Crunch flavor| newspaper = [[The Boston Globe]] | last= Marquard | first= Bryan | date= June 7, 2007| url = http://www.boston.com/news/globe/obituaries/articles/2007/06/07/pamela_low_kins_treat_inspired_creation_of_capn_crunch_flavor/ }}</ref> At Arthur D. Little, Low had also worked on the flavors for [[Heath bar|Heath]],<ref name="UNH"/> [[Mounds (candy)|Mounds]] and [[Almond Joy]] candy bars.<ref name="huff">{{cite web| title = Inventor of Cap 'n Crunch dead at 79| website = SlashFood.com| publisher = Huffington Post| first = Bob| last = Sassone| date = June 9, 2007| url = http://www.slashfood.com/2007/06/09/inventor-of-cap-n-crunch-dead-at-79/| access-date = January 28, 2013| archive-url = https://web.archive.org/web/20080709045423/http://www.slashfood.com/2007/06/09/inventor-of-cap-n-crunch-dead-at-79/| archive-date = July 9, 2008| url-status = dead}}</ref>

In 1965, the Quaker Oats Company awarded the Fredus N. Peters Award to Robert Rountree Reinhart Sr. for his leadership in directing the development team of Cap'n Crunch.<ref name="umstat">{{cite web | title = Bob Reinhart, Inventor of Captain Crunch, Dies at Age 84 | first= Thomas Jr. | last= Umstattd| website = ThomasUmstattd.com | date= 7 November 2008| url = http://www.thomasumstattd.com/2008/11/bob-reinhart-inventor-of-captain-crunch-dies-at-age-84/}}</ref> Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism—which initially made the cereal difficult to bake properly.<ref name="umstat"/>

==Marketing==
Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the cereal.<ref name= "UNH">{{cite web | title = Meet the Mother of Cap'n Crunch | work=Alumni Profiles| publisher = University of New Hampshire| via= unhmagazine.unh.edu| url = http://unhmagazine.unh.edu/sp02/pamlow.html}}</ref> The product line is heralded by a [[cartoon]] [[mascot]] named Cap'n Horatio Crunch.<ref name= "wsj6">{{cite news | title = U.S. Navy: No Record of Cap'n Crunch Service |newspaper=[[The Wall Street Journal]] | first= Dion| last= Nissenbaum| date= June 19, 2013| url = https://blogs.wsj.com/washwire/2013/06/19/u-s-navy-no-record-of-capn-crunch-service/ |url-access= subscription}}</ref>

The character was created by [[Allan Burns]], who became known for co-creating ''[[The Munsters]]'' and ''[[The Mary Tyler Moore Show]]''.<ref>{{Cite web|date=2017-10-22|title=Allan Burns|url=https://interviews.televisionacademy.com/interviews/allan-burns|access-date=2021-02-15| website= TelevisionAcademy.com |language=en}}</ref> The commercials themselves were originally produced by [[Jay Ward Productions]].

Cap'n Crunch is depicted as a late 18th-century [[Captain (naval)|naval captain]], an elderly gentleman with white eyebrows and a white moustache, who wears a [[American Revolutionary War|Revolutionary]]-style [[Uniforms of the United States Navy|naval uniform]]: a [[bicorne]] hat emblazoned with a "C" and a [[Epaulette|gold-epauletted]] blue coat with gold bars on the sleeves. While typically an American [[Captain (naval)|naval captain]] wears four bars on his sleeves, the mascot has been variously depicted over the years wearing only one bar ([[Ensign (United States)|ensign]]), two bars ([[Lieutenant (navy)|lieutenant]]), or three bars ([[Commander (naval)|commander]]).  As of May 26, 2024, he is now depicted on cereal boxes with the four bars of a naval captain.  Voice actor [[Daws Butler]] created Cap'n Crunch's voice, basing it on that of Hollywood and radio character actor [[Charles Butterworth (actor)|Charles Butterworth]].<ref name="NYTBIO">{{cite web |url=https://www.nytimes.com/movies/person/9959/Charles-Butterworth/biography |archive-url=https://web.archive.org/web/20140427023021/http://www.nytimes.com/movies/person/9959/Charles-Butterworth/biography |url-status=dead |archive-date=April 27, 2014 |department=Movies & TV Dept. |work=[[The New York Times]] |author=Hal Erickson |author-link=Hal Erickson (author) |date=2014 |title=Charles Butterworth |accessdate=February 2, 2016}}</ref>

Animated television commercials featured the adventures of Cap'n Crunch commanding the  "good ship" ''Guppy'' on its sea voyages accompanied by his canine first mate Seadog and loyal crew of sailor children named Alfie, Dave, Brunhilde, and Carlyle.
Jean LaFoote, "The Barefoot Pirate", often attacked the ''Guppy'' in order to steal its cargo of Cap'n Crunch cereal.

According to ''[[The Wall Street Journal]]'' (2013), the character, Horatio Magellan Crunch, captains a ship called the ''Guppy'', and was born on Crunch Island, a magical island in the Sea of Milk—with talking trees, crazy creatures and a mountain (Mt. Crunchmore) made out of Cap'n Crunch cereal."<ref name="wsj6"/> The article refers to the Captain's bicorne as a "[[Napoleon]]-style" hat,<ref name="wsj6"/> and claims that this has led to speculation that he may be [[French people|French]].<ref name="wsj6"/>

Cap'n Crunch's original animated television commercials used the slogan, "It's got corn for crunch, oats for punch, and it stays crunchy, even in milk."<ref>{{cite book |title=Cerealizing America: The Unsweetened Story of American Breakfast Cereal |last1=Bruce |first1=Scott |last2=Crawford |first2=Bill |year=1995 |publisher=Faber and Faber |location=Boston |isbn=0-571-19851-1 |page= [https://archive.org/details/cerealizingameri00scot/page/216 216] |url-access=registration |url= https://archive.org/details/cerealizingameri00scot/page/216 }}</ref>

In 2013, sources including ''The Wall Street Journal''<ref name="wsj6"/> and ''[[Washington Times]]''<ref>{{cite web |url= http://www.washingtontimes.com/news/2013/jun/18/cereal-liar-capn-crunch-fights-charge-hes-really-c/ |title=Cereal fibber? Cap'n Crunch fights charge he's really a commander |work= [[The Washington Times]] |date=2013-06-18 |access-date=2013-06-24}}</ref> noted that the three stripes on the mascot's uniform indicate a rank of [[Commander]] rather than the four that denote the rank of Captain. In jest, ''The Wall Street Journal'' reported that the [[U.S. Navy]] had no record of Crunch and that the [[Naval Criminal Investigative Service]] (NCIS) was investigating him for impersonating a naval officer.<ref name="wsj6"/>

Daws Butler provided the original voice of the Cap'n until his death in 1988.<ref>{{cite web|url=https://www.imdb.com/name/nm0124889/bio|title=Daws Butler Biography|website=IMDb|access-date=April 16, 2016}}</ref><ref>{{cite web|url=https://www.latimes.com/archives/la-xpm-1988-05-20-mn-3601-story.html|title=Obituaries: Daws Butler; Voice of Well-Known Cartoon Characters|work=Los Angeles Times|date=1988-05-20|access-date= 2013-12-20}}</ref><ref>{{cite book|title=Daws Butler, Characters Actor|isbn=1593930151|last1=Ohmart|first1=Ben|last2=Bevilaqua|first2=Joe|date=2005|publisher=BearManor Media}}</ref><ref>{{cite web|url=http://voicechasers.com/database/showprod.php?prodid=51|title=The Voices of Cap'n Crunch Cereal (1963, Commercial) – Voice Cast Listing|website= Voicechasers.com|access-date=2013-12-20}}</ref> From 1991 to 2007, George J. Adams voiced him,<ref name="George Adams">{{cite web|url=https://www.chicagotribune.com/news/ct-xpm-1997-06-27-9706270377-story.html|title=TALK ABOUT A GOOD JOB|date=March 3, 2023|website=Chicago Tribune|archive-url=https://archive.today/20230303205828/https://www.chicagotribune.com/news/ct-xpm-1997-06-27-9706270377-story.html|archive-date=March 3, 2023|url-status=live}}</ref><ref name="Cap'n Crunch at BTVA">{{cite web|url=https://www.behindthevoiceactors.com/commercials/Capn-Crunch/Capn-Crunch/|title=Cap'n Crunch Voice – Cap'n Crunch (Commercial)|website=behindthevoiceactors.com|date=|publisher=|access-date=}}</ref> followed by [[John Gegenhuber]] in ''The Cap'n Crunch Show'' in 2013,<ref name="Crunch Show 1">{{cite web| url= https://www.behindthevoiceactors.com/tv-shows/The-Capn-Crunch-Show/Capn-Crunch/|title=Cap'n Crunch Voice – The Cap'n Crunch Show | website= behindthevoiceactors.com | date= | publisher=| access-date=}}</ref> and Mike Stoudt since 2021.<ref name="Mike Stoudt 1">{{cite web|title=Mike Stoudt|url=https://mikestoudt.com/|publisher=Mike Stoudt|access-date=February 26, 2024}}</ref><ref name="Mike Stoudt 2">{{cite web|title=After so long in radio, then going full-time in voiceover and acting, I'm very thankful for the opportunities I have through my agents and manager. I get to be the voice of the iconic cereal character, Cap'n Crunch, for a run of commercials! (August 18, 2022)|url=https://www.facebook.com/MikeStoudtVOActor/videos/1706298806397166/|publisher=Facebook|access-date=February 26, 2024}}</ref> 

In the 1960s Cap'n Crunch cereal boxes came with whistles which coincidentally had the specific frequency ([[2600 hertz]]) required to exploit a vulnerability of [[in-band signaling]] enabling a phone to make free calls by entering an 'operator mode'. This was discovered by [[John Draper]].

Author [[Philip Wylie]] wrote a series of short stories, ''Crunch and Des'', beginning in the 1940s, which featured a similarly named but otherwise unrelated character, Captain Crunch Adams.<ref>{{cite book| url= https://books.google.com/books?id=2X4FAQAAIAAJ&q=big+ones+get+away+wylie | title=The Big Ones Get Away!| first= Philip| last= Wylie | publisher= Farrar & Rinehart, Inc.|via=[[Google Books]] |date=1940}}</ref> [[Will Vinton#Will Vinton Studios|Vinton Studios]] produced a [[Clay animation|claymation]] ad during the 1980s.<ref>{{cite web| url= http://www.animateclay.com/modules.php?op=modload&name=Sections&file=index&req=viewarticle&artid=101&page=1| website= animateclay.com| title= Vinton Studio Commercials | archive-url= https://web.archive.org/web/20071015053303/http://animateclay.com/modules.php?op=modload&name=Sections&file=index&req=viewarticle&artid=101&page=1| archive-date= October 15, 2007| access-date= April 16, 2016| url-status= dead}}</ref>

===Brand characters===
{{anchor|Jean LaFoote}}
''Jean LaFoote'' is a fictional [[pirate]] character from the Cap'n Crunch breakfast cereal's character set. The character's name is [[wordplay]] on that of the historical pirate, [[Jean Lafitte]].<ref name= "taylor">{{cite web|last1=Taylor|first1=Heather|title=The Legend of Jean LaFoote|url=http://360.advertisingweek.com/legend-jean-lafoote/|website=AdvertisingWeek.com|publisher=|access-date=26 April 2018|url-status=live|archive-url=https://web.archive.org/web/20190426135134/https://www.advertisingweek360.com/legend-jean-lafoote/|archive-date=2019-04-26}}</ref>  In the mid-1970s, he was the primary mascot for Jean LaFoote's Cinnamon Crunch cereal.<ref name="taylor"/> LaFoote was originally voiced by [[Bill Scott (voice actor)|Bill Scott]], followed by Adam Shapiro from 2006 to 2007,<ref name="Jean LaFoote at BTVA">{{cite web|url= https://www.behindthevoiceactors.com/commercials/Capn-Crunch/Jean-LaFoote/|title=Jean LaFoote Voice – Cap'n Crunch (Commercial)|website=behindthevoiceactors.com|date=|publisher=|access-date=}}</ref> Joe Nipote in ''The Cap'n Crunch Show'' in 2013,<ref name="Crunch Show 2">{{cite web|url=https://www.behindthevoiceactors.com/tv-shows/The-Capn-Crunch-Show/Jean-LaFoote/|title=Jean LaFoote Voice – The Cap'n Crunch Show|website=behindthevoiceactors.com|date=|publisher=|access-date=}}</ref> and Isaac Robinson-Smith since 2024.<ref name="Isaac Robinson">{{cite web|title=Isaac Robinson-Smith on Instagram: "I can't believe I get to follow in the legendary footsteps of Bill Scott as the new voice of Cap'n Crunch's arch-nemesis Jean LaFoote!"|url=https://www.instagram.com/p/C7W6UEPrIlS/|date=May 24, 2024|publisher=Instagram|access-date=May 21, 2025}}</ref>

In the 1980s, the Captain's main adversaries were the ''Soggies'', strange alien creatures resembling blobs of milk, whose goal was to make everything on Earth soggy. The only thing that was immune was Cap'n Crunch cereal, and many ads revolved around their attempts to "soggify" the cereal and everything else, to no avail. Their leader, Squish the Sogmaster (voiced by [[Dick Gautier]]), was a large mechanical creature (with a pair of eyes peeking out from an opening in the head, implying it was a suit of armor for a smaller figure) who was mostly seen ordering the Soggies to carry out his plans to "ruin breakfast"; several commercials that tied in with contests had story arcs involving the Sogmaster attempting to capture Cap'n Crunch.

==Variations==
[[File:2020-05-03 09 19 31 A sample of Quaker Oats Cap'n Crunch cereal in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg|thumb|Cap'n Crunch cereal (original flavor)]]
* '''Cap'n Crunch''': The original Cap'n Crunch cereal is made of sweetened, yellow, square-shaped cereal pieces made by combining corn and oats. The cereal was launched in 1963, bolstered by a successful advertising campaign created by noted animator [[Jay Ward]] and introducing the cereal's longtime naval mascot, Cap'n Crunch.<ref>{{cite book |title=Encyclopedia of Consumer Brands |url= https://archive.org/details/encyclopediaofco01jorg |url-access= registration |last=Jorgensen |first= Janice |year=1994 |publisher=St. James Press |isbn= 1-55862-336-1 |pages= [https://archive.org/details/encyclopediaofco01jorg/page/99 99–101]}}</ref>
* '''Cap'n Crunch's Crunch Berries''': Cap'n Crunch's Crunch Berries cereal was introduced in 1967 and contained, in addition to the yellow pieces found in the original Cap'n Crunch, spherical red Crunch Berry pieces. There was a version of Crunch Berries available briefly in which the berries, instead of being spherical, were three small berries in a cluster. The Crunch Berry Beast mascot was introduced alongside the cereal. There are currently four Crunch Berry colors: red, green (introduced in 2002), blue, and purple (both introduced in the '90s). All the berry pieces are flavored the same, regardless of color.
* '''Peanut Butter Crunch''': First released in 1969, with a large elephant, Smedley, as its mascot. According to sales charts, this version was the most successful at the time. It consists of peanut butter-flavored [[corn puffs]].
* '''Punch Crunch, Vanilly Crunch, Jean LaFoote's Cinnamon Crunch''': Three more editions were issued in the early 1970s but later discontinued. Punch Crunch was fruit-flavored cereal rings (similar to the [[General Mills]] cereal [[Cheerios]]) introduced in 1973 and the mascot was a sailor suit-clad hippopotamus, Harry S. Hippo.<ref>{{cite web | title=Cereal of the Eighties, Punch Crunch | publisher= | website= Inthe80s.com | url= http://www.inthe80s.com/cereal/punchcrunch0.shtml | access-date= 2008-06-27}}</ref> Jean LaFoote's Cinnamon Crunch featured cinnamon-flavored cereal and was also introduced in 1973 (a reboot of this cereal, consisting of a cinnamon-flavored version of the original Cap'n Crunch pieces, was released in 2024).<ref>{{cite web | url=https://www.dailyintakeblog.com/2024/01/quaker-oats-expands-recall-to-capn-crunch-products/ | title=Quaker Oats Expands Recall to Cap'n Crunch Products | date=18 January 2024 }}).</ref> Vanilly Crunch was a vanilla-flavored cereal introduced in 1970 with Seadog as its former mascot, who was later replaced with Wilma the White Whale. 
* '''Choco Crunch''': In 1982, a variant called Choco Crunch was introduced. Featuring the mascot Chockle the Blob, this version contained the yellow corn squares plus chocolate-flavored Crunch Berries. 
* '''Chocolatey Crunch''': Consisting of chocolate-flavored corn squares, Chocolately Crunch was Introduced in 2011 and discontinued in July 2016 due to poor sales.
* '''Christmas Crunch''' ('''Holiday Crunch''' in Canada<ref>{{cite web|url= https://www.walmart.ca/en/ip/Cap-n-Crunch-s-Holiday-Crunch-cereal/6000204013439|title=Cap'n Crunch's Holiday Crunch cereal|work=Walmart.ca|accessdate=November 18, 2023}}</ref>): First released for the 1987 [[Christmas]] holiday season, it contains the signature Cap'n Crunch yellow corn squares with red and green Crunch Berries. Currently, the Crunch Berries are shaped as Christmas-themed items (shapes vary yearly) and the cereal is packaged in a holiday-themed box with the Cap'n wearing a [[Santa Claus]] or winter-themed hat (box color and hat type vary yearly). When the cereal was first introduced, the Crunch Berries were spherical-shaped and the cereal contained a toy or Christmas tree ornament inside the box.<ref>{{cite web | title=From the Cap'n To You! Christmas Crunch | publisher=X-Entertainment | website= x-entertainment.com| url= http://www.x-entertainment.com/articles/0853/ | archive-url=https://archive.today/20130210041419/http://www.x-entertainment.com/articles/0853/ | url-status=dead | archive-date= 2013-02-10 | date= 2003-12-12 | access-date=2008-01-06 }}</ref> On a few occasions, the cereal has been packaged with a packed-in food gimmick to add to the cereal, like Jingle Bell Rock pieces that changed the milk's color to red (used in the 1998 version) or sprinkled icing (used in the 1995 version).
* '''Deep Sea Crunch''': A version of the cereal was introduced in 1993, which featured Crunch Berries shaped like sea creatures.  This version was discontinued, but returned in 2009.<ref name= "mrb">{{cite web | website= MrBreakfast.com| title= Cap'n Crunch & Friends Cereal Family | url= http://www.mrbreakfast.com/cereal_family.asp?familyid=11}}</ref>
* '''Oops! All Berries''': First released in 1997, "Oops! All Berries" contains nothing but the berry-flavored Crunch Berries and none of the corn squares.<ref name="mrb"/><ref>{{cite web| url= http://www.mrbreakfast.com/cereal_detail.asp?id=674 |title=Oops! All Berries (Cap'n Crunch) Cereal |website= MrBreakfast.com |access-date= 2013-06-24}}</ref> 
* '''Halloween Crunch''': A limited edition version of the cereal introduced in 2007, Halloween Crunch includes green Crunch Berries in the form of ghosts.<ref name= "mrb"/>
* '''Galactic Crunch''': A discontinued version which featured space-related shaped marshmallows.<ref name= "mrb"/>
* '''Oops! Choco Donuts''': A discontinued version which featured chocolate-flavored donut-shaped cereal rings with candy sprinkles.<ref name="mrb"/>
* '''Home Run Crunch''': A limited edition version of the cereal was first released in 1995, which featured baseball-related shaped marshmallows, like home plates, caps and mitts. It has the flavor of Crunch Berries, but the pieces of cereal are shaped like bats and balls. It is occasionally reintroduced during the summer season, with the recent versions consisting of the original pieces with the bat and ball-shaped Crunch Berries.<ref name="mrb"/>
* '''Neutron Berries''' featured spherical Crunch Berry pieces shaped like Jimmy Neutron, Goddard, Cindy and the Rocket. Released in 2001 to coincide with the film ''[[Jimmy Neutron: Boy Genius]]''.
* '''Rugrats Go Wild Berries''' featured spherical Crunch Berry pieces shaped like Eliza, Spike, Chuckie and a Palm Tree which also turns milk blue. Released in 2003 to coincide with the film ''[[Rugrats Go Wild]]''.
* '''Cap'n Crunch's Mystery Volcano Crunch''': Red and yellow fruit-flavored Crunch Berries with "'free' packet of lava [[popping candy|rocks that pop]] in milk!".<ref name= "mrb"/>
* '''Cap'n Crunch's Oops! Smashed Berries''': "Oops! All Berries" cereal with flat Crunch Berries.<ref name="mrb"/>
* '''Cap'n Crunch's CoZmic Crunch''': Star-shaped Crunch Berries with "orange space dust that turns milk green".<ref name="mrb"/>
* '''Polar Crunch''': A version of the cereal in which the Crunch Berries change color to blue when milk is poured on them.<ref name="mrb"/>
* '''[[Superman]] Crunch''': Featured peanut butter pieces shaped like Superman's insignia's shield, which also turns milk blue. Released in 2006 to coincide with the film ''[[Superman Returns]]''.
* '''Cinnamon Roll Crunch''': Released in 2013.
* '''Cap'n Crunch's Crunch Treasures''': Star-shaped crunchy yellow corn and oat rings. Contains half the sugar of regular Cap'n Crunch.<ref>{{cite web| title= Cap'n Crunch Crunch Treasures| url= http://www.cerealwednesday.com/2011/05/11/capn-crunch-crunch-treasures/ | website= CerealWednesday.com | date=May 11, 2011 | access-date= July 13, 2011}}</ref>
* '''Cap'n Crunch Bars''': Later called '''Cap'n Crunch Treats''', these were marshmallow treats similar to [[Rice Krispies Treats]] and came in Cap'n Crunch, Crunch Berries and Peanut Butter Crunch varieties.
* '''Airhead Berries''': Released in 2003. A crossover between [[Airheads (candy)|Airheads candy]] and Cap'n Crunch cereal.<ref>{{cite web| title=Airhead Berries| url=http://www.mrbreakfast.com/cereal_detail.asp?id=909| website= MrBreakfast.com}}</ref>
* '''Cap'n Crunch's Sprinkled Donut Crunch''': Released in 2014. Donut-flavored cereal rings with candy sprinkles.
* '''Cap'n Crunch's Orange Creampop Crunch''': Modeled after nostalgic orange/vanilla [[ice pop]]s.<ref>{{Cite web| url= http://www.cerealously.net/limited-edition-capn-crunchs-orange-creampop-crunch/|title=Review: Limited Edition Cap'n Crunch's Orange Creampop Crunch Cereal|first=Dan|last= G|date=June 15, 2016| website= cerealously.net}}</ref>
* '''Cap'n Crunch's Blueberry Pancake Crunch''': Released in 2016. Features blue, light blue and white corn and oat puffs with natural and artificial   [[blueberry]] and [[maple syrup]] flavoring.<ref>{{cite web| url= http://www.cerealously.net/wp-content/uploads/2017/01/Quaker-Capn-Crunch-Blueberry-Pancake-Crunch-Cereal-Box-Review.jpg | title= Quaker Cap'n Crunch Blueberry Pancake Crunch Cereal Box| website= Cerealously.net | publisher=| date= | access-date=}}</ref>
* '''Cap'n Crunch's Chocolatey Berry Crunch''': Released in 2019. A Crunch Berries cereal with chocolate-flavored corn squares and red Crunch Berries.
* '''Cap'n Crunch's Strawberry Shortcake Crunch''': Released in 2019. A Crunch Berries cereal with [[shortcake]]-flavored donut-shaped cereal pieces and red Crunch Berries.
* '''Cap'n Crunch's Red, White & Blue Crunch/Hero Crunch/Freedom Crunch''': Released in 2019. A variant of Oops! All Berries cereal with red, white and blue Crunch Berries (the colors of the [[Flag of the United States|US flag]].)<ref>{{Cite web| url= https://www.yahoo.com/lifestyle/capn-crunch-created-patriotic-red-191600433.html |title= [UPDATE] Cap'n Crunch Is Releasing Red White And Blue Crunch Cereal Just In Time For Fourth Of July|website= yahoo.com | first1= Caitlyn |last1= Fitzpatrick| first2= Savannah |last2= Walsh| date= June 19, 2019| access-date= September 27, 2021}}</ref>
* '''Cotton Candy Crunch''': Released in 2019. A variant of Oops! All Berries cereal with blue and pink Crunch Berries.
* '''Canuck Crunch''': Released in 2021, exclusively in [[Canada]].  A variant of Oops!  All Berries cereal with red and white Crunch Berries (the colours of the [[Canadian flag]]).
* '''Sea Berry Crunch''': Released in 2024. A variant of Oops!  All Berries cereal with ocean blue Crunch Berries, with proceeds from US sales of this variant going to the non-profit organization [[Ocean Conservancy]].

==See also==
{{portal|Food}}
* [[List of breakfast cereal advertising characters]]
* [[List of breakfast cereals]]

==References==
{{Reflist}}

==Further reading==
*Kevin Scott Collier. ''Jay Ward's Animated Cereal Capers''. CreateSpace Independent Publishing Platform, 2017. {{ISBN|1976576849}}

==External links==
{{commons category}}
* {{official website}}
*[https://web.archive.org/web/20071015053303/http://animateclay.com/modules.php?op=modload&name=Sections&file=index&req=viewarticle&artid=101&page=1 Animateclay.com – Vinton Studio Commercials]
{{PepsiCo}}

{{DEFAULTSORT:Cap'n Crunch}}
[[Category:Quaker Oats Company characters]]
[[Category:Corporate mascots]]
[[Category:Fictional military captains]]
[[Category:Quaker Oats Company cereals]]
[[Category:Products introduced in 1963]]
[[Category:Fictional sea pirate captains]]
[[Category:Jay Ward Productions]]
[[Category:American mascots]]
[[Category:Cartoon mascots]]
[[Category:Male characters in advertising]]
[[Category:Mascots introduced in 1963]]