Editing Caramilk

{{Short description|Chocolate brand by Cadbury}}
{{Infobox food
| name             = Caramilk
| image            = Caramilk logo.png 
| caption          = Australian Caramilk logo
| alternate_name   = 
| country          =
| region           = 
| national_cuisine = 
| creator          = [[Cadbury]]
| year             = {{start date and age|1968}}
| time1            = 
| time2            = 
| course           = 
| type             = [[Chocolate bar]]
| served           = 
| main_ingredient  = 
| minor_ingredient = 
| variations       = 
| serving_size     = 
| calories         = 
| protein          = 
| fat              = 
| carbohydrate     = 
| glycemic_index   = 
| similar_dish     = [[List of Cadbury products]]
| other            = 
| no_recipes       = true
| no_commons       = true
}}
'''Caramilk''' is a brand name used for two distinct [[chocolate bar]] products made by [[Cadbury]]. Both were introduced in 1968.<ref name="Carr 2003"/><ref name="Starkey">{{cite web|url=https://www.delicious.com.au/eat-out/article/cadbury-caramilk-relaunching-australia-2020/h0zlq1ia|date=2020-06-23|access-date=2021-08-11|title=Cadbury is bringing back Caramilk to distract us from the real prize – Caramilk Hokey Pokey|first=Erina|last=Starkey|website=delicious.com.au}}{{dead link|date=August 2023|fix-attempted=yes}}</ref> The Canadian version of Caramilk is a [[milk chocolate]] bar filled with caramel. In Australia (also available in New Zealand, the UK and Ireland) the Caramilk brand is used for a caramelised [[white chocolate]] bar.

Similar chocolate bars to the Canadian version of Caramilk are marketed as Cadbury '''Caramello''' in the United States, as Cadbury Dairy Milk Caramello in Australia and New Zealand, and as [[Cadbury Dairy Milk Caramel]] in the UK.

==Canada==

===Variations===
Variations available, some of them limited editions, include Caramilk made with dark chocolate, maple flavoured, chocolate flavoured, or cappuccino. A thicker version called ''Caramilk Thick'' has also been introduced.

===Production===
Canadian Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in [[Toronto]].<ref>{{cite web | url=http://www.pubzone.com/newsroom/2008/5x080925x071629.cfm | date=2008-10-01 | access-date=2008-12-28 | title=Caramilk Celebrates its 40th Birthday | first=Gail | last=Chiasson | publisher=PubZone | url-status=dead | archive-url=https://archive.today/20120910195712/http://www.pubzone.com/newsroom/2008/5x080925x071629.cfm | archive-date=2012-09-10 }}</ref>

===Ingredients===
Caramilk bars contain unsweetened chocolate and cocoa butter but are labelled as candy since only solid chocolate bars may be labelled as chocolate bars in Canada.<ref>{{cite web|url=http://www.inspection.gc.ca/food/labelling/food-labelling-for-industry/chocolate-and-cocoa-products/eng/1392136343660/1392136466186?chap=2|title=Labelling Requirements for Chocolate and Cocoa Products|publisher=Canadian Food Inspection Agency|access-date=May 2, 2016}}</ref>

===Advertising campaigns===
One of the [[advertising campaign]]s for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate flavoured exterior.<ref name="Carr 2003"/> This theme led to the production of over fifteen separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.<ref name="Carr 2003"/> The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two cone head aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).

Another ad, featuring [[Leonardo da Vinci]] drawing the [[Mona Lisa]] as she eats a Caramilk, has won a [[Clio award]].<ref name=cadbury>[http://www.canada.en.cadbury.com/ourbrands/featurebrands/cadbury_chocolate/caramilk/Pages/Caramilk.aspx Welcome<!-- Bot generated title -->] {{webarchive|url=https://web.archive.org/web/20090627093032/http://www.canada.en.cadbury.com/ourbrands/featurebrands/cadbury_chocolate/caramilk/Pages/Caramilk.aspx |date=2009-06-27 }}</ref><ref>[http://www.strategymag.com/articles/magazine/20021216/viewpoint.html?__s=yes How off Burghardt are Base and Burghardt?], Strategy Magazine, December 16, 2002 {{webarchive |url=https://web.archive.org/web/20120730060555/http://strategyonline.ca/2002/12/16/viewpoint-20021216/?__s=yes |date=2012-07-30}}</ref>

===Similar products===

====Cadbury Dairy Milk Caramel====
In the United Kingdom and the Republic of Ireland, a bar similar in premise (caramel-filled chocolate) but differing slightly in taste, shape, ingredients and packaging is sold as [[Cadbury Dairy Milk Caramel]].
[[File:Caramello-Wrapper-Small.jpg|300px|right|Caramello]]

====Cadbury Dairy Milk Caramello (Australia and New Zealand)====
In Australia and New Zealand, a caramel-filled milk chocolate covered bar similar to the Canadian and United Kingdom product is sold as the Caramello variant of the [[Cadbury Dairy Milk]] line of blocks.<ref>[https://web.archive.org/web/20090821142840/http://www.cadbury.co.nz/Products/Blocks-of-Chocolate/Caramello.aspx Cadbury New Zealand - Caramello Product Page] {{webarchive|url=https://web.archive.org/web/20120412002906/http://www.cadbury.co.nz/Products/Blocks-of-Chocolate/Caramello.aspx|date=2012-04-12}}</ref>

====Cadbury Caramello (United States)====
In the United States, a similar bar (which has been produced under license by [[The Hershey Company]] since 1988)
is sold under the brand Cadbury's Caramello.<ref name=HersheyCadbury>[https://web.archive.org/web/20040925213732/https://www.hersheys.com/products/details/cadbury.asp Cadbury chocolates at Hershey's] {{webarchive|url=https://web.archive.org/web/20090101023901/http://www.hersheys.com/products/details/cadbury.asp|date=2009-01-01}}</ref> It gained popularity in the 1980s when [[advertising to children]] with the slogan, "I was right in the middle of a Caramello when I found gold."<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/LwHeiwqIA3Y Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20170220045006/https://www.youtube.com/watch?v=LwHeiwqIA3Y Wayback Machine]{{cbignore}}: {{cite web|url=https://www.youtube.com/watch?v=LwHeiwqIA3Y|title=1985 Cadbury's Caramello Chocolate Bar Right in the Middle When I Found Gold (tracking issue)|date=July 21, 2013|publisher=YouTube|access-date=2017-10-29}}{{cbignore}}</ref>

==Australia, New Zealand, UK and Ireland==
Australian Caramilk bars were introduced in 1968 and discontinued in 1994.<ref name="Starkey"/> The product was reintroduced in New Zealand as a limited edition of one million bars in 2017.<ref>{{cite web|url=https://www.news.com.au/lifestyle/food/eat/rumours-are-rife-cadbury-caramilk-chocolate-bar-is-returning/news-story/1e1f865dd4adb09a7a584edb2798305d|date=2019-08-21|access-date=2021-08-11|title=Rumours are rife Cadbury Caramilk chocolate bar is returning|first=Rebekah|last=Scanlan|website=news.com.au}}</ref> The product was then reintroduced in Australia as a limited edition in 2018, 2019 and 2020.<ref name="Starkey"/> In 2021, the product was launched in the UK,<ref>{{cite news|url=https://metro.co.uk/2021/06/17/cadbury-confirms-uk-version-of-caramilk-bars-will-be-released-next-week-14790360/|title=Cadbury confirms UK version of Caramilk bars will be released next week|work=metro.co.uk|date=2021-06-17|access-date=2021-08-11}}</ref> and Ireland.<ref>{{Cite web|title=Calling all chocoholics: Australia's favourite chocolate bar has landed in Ireland|url=https://lovindublin.com/dublin/calling-all-chocoholics-australias-favourite-chocolate-bar-has-landed-in-ireland|access-date=2021-08-14|website=LovinDublin.com}}</ref>

===Variations===
Variations available in Australia include a limited-edition Dairy Milk Caramilk Top Deck (a milk chocolate bar topped with Caramilk),<ref>{{cite news|url=https://metro.co.uk/2021/06/12/you-can-now-buy-caramilk-top-deck-bars-and-they-look-so-tasty-14759779/|title=You can now buy Caramilk Top Deck bars – and they look so tasty|work=metro.co.uk|date=2021-06-12|access-date=2021-08-11}}</ref> Caramilk Marble (marbled milk chocolate and Caramilk with a hazelnut praline filling)<ref>{{cite news|url=https://www.c-store.com.au/cadbury-combines-two-cult-favourites-into-one-new-block/|title=Cadbury combines two cult favourites into one new block|work=c-store.com.au|date=2021-04-08|access-date=2021-08-11}}</ref> and Caramilk flavoured Philadelphia cream cheese.<ref>{{cite news|url=https://metro.co.uk/2019/10/02/cadbury-releases-caramilk-philadelphia-cream-cheese-10846844/|title=Cadbury releases Caramilk Philadelphia cream cheese|work=metro.co.uk|date=2019-10-02|access-date=2021-08-11}}</ref>

In 2020, Cadbury launched Caramilk Hokey Pokey in New Zealand; this consists of Caramilk with honeycomb toffee pieces.<ref name="Starkey"/>

==References==
{{reflist|30em|refs=
<ref name="Carr 2003">{{cite book | last=Carr | first=D. | title=Candymaking in Canada: The History and Business of Canada's Confectionery Industry | publisher=Dundurn | year=2003 | isbn=978-1-55002-395-4 | url=https://archive.org/details/candymakingincan0000carr | url-access=registration | access-date=October 29, 2017 | page=[https://archive.org/details/candymakingincan0000carr/page/91 91]}}</ref>
}}

==Further reading==
* {{cite web|last=King|first=Robin Levinson|title=Cadbury's Caramilk bars not really chocolate?|website=The Hamilton Spectator|date=February 25, 2016|url=https://www.thespec.com/news-story/6353295-cadbury-s-caramilk-bars-not-really-chocolate-/|access-date=October 29, 2017}}

==External links==
* {{official website}}
* [https://web.archive.org/web/20120412002906/http://www.cadbury.co.nz/Products/Blocks-of-Chocolate/Caramello.aspx Cadbury New Zealand - Caramello Product Page]

{{Mondelez}}

[[Category:Cadbury brands|Caramilk]]
[[Category:Canadian confectionery]]
[[Category:Chocolate bars]]
[[Category:Mondelez International brands]]
[[Category:Products introduced in 1968]]
[[Category:1968 establishments in Canada]]