Editing Click It or Ticket

{{Short description|Safety belt awareness slogan}}
[[File:Click It or Ticket sign.jpg|thumb|right|250px|California's version of the campaign includes widespread placement of these traffic signs]]

'''Click It or Ticket''' is a [[National Highway Traffic Safety Administration]] campaign aimed at increasing the use of [[seat belt]]s among young people in the [[United States]]. The campaign relies heavily on [[targeted advertising]] aimed at teens and young adults.

The Click It or Ticket campaign has existed at state level for many years. In 1993, [[Governor of North Carolina|Governor]] [[Jim Hunt]] launched the campaign in [[North Carolina]] in conjunction with a "primary enforcement [[safety belt law]]", which allows [[law enforcement officer]]s to issue a safety belt citation, without observing another offense. Since then, other states have adopted the campaign. In May 2002, the ten states with the most comprehensive campaigns saw an increase of 8.6 percentage points, from 68.5% to 77.1%, in safety belt usage over a four-week period (Solomon, Ulmer, & Preusser, 2002).{{Verification failed|reason=Paranthetical reference without an accompanying source in bibliography.|date=February 2024}}

==History==
[[File:Virgin Islands Click it or ticket.jpg|thumb|Click It or Ticket-sponsored banner in the U.S. Virgin Islands]]
Before 1980, usage of seat belts in the United States lingered around 11% despite volunteer and educational campaigns at local, county, and state levels. Between 1980 and 1984, individual organizations, public education programs, incentives and policy changes strove to increase the use of seat belts. However, these efforts failed to significantly affect usage in large, metropolitan areas, and by the end of the effort national seat belt usage had reached only 15%.<ref name="social-marketing.org">{{cite web |url=http://www.social-marketing.org/success/cs-clickit.html |title=Social Marketing Institute - Success Stories - Click It or Ticket |accessdate=2004-05-30 |url-status=dead |archiveurl=https://archive.today/20130415204411/http://www.social-marketing.org/success/cs-clickit.html |archivedate=2013-04-15 }}</ref>

In 1984, [[New York (state)|New York]] became the first state to enact a mandatory seat belt use law, and by 1990, 37 other states had followed suit. The vast majority of these laws were "secondary safety belt laws", meaning that an officer had to observe another traffic violation before issuing a citation for a seat belt infraction.  Despite this, the national usage rate climbed from 15% to 50%.<ref name="social-marketing.org"/>

==Campaign methods==
Seat belts have been proven to be one of the most effective safety devices in vehicles. According to the National Highway Traffic Safety Administration (NHTSA), seat belts saved an estimated 14,955 lives in 2017 alone. Despite these numbers, some individuals still fail to buckle up, putting their lives and the lives of others at risk. Educating the public about the importance of seat belt safety is crucial. By wearing a seat belt, individuals significantly reduce the risk of severe injury or death in the event of a crash. It's not just about obeying the law; it's about taking responsibility for one's safety and the safety of others.

The Click it or Ticket campaign is a nationwide initiative aimed at increasing seat belt usage through a combination of education and enforcement. It was launched in 1993 by the NHTSA and has since become a highly recognized and effective campaign. The campaign's main goal is to remind drivers and passengers that seat belt laws are strictly enforced, and failure to comply can result in fines and penalties. Law enforcement agencies play a crucial role in this campaign by conducting seat belt enforcement blitzes and increasing visibility on the roads.

The national television ad [airing] on several major networks features people driving in several regions of the country without their safety belts on. They receive a ticket, and then buckle up. The ads [appear] primarily in programs that deliver large audiences of teens and young adults—especially men. The programs include [[Fear Factor]], [[World Wrestling Entertainment|WWE]] Smackdown, [[Major League Baseball]], [[NBA]] Conference Finals, [[NASCAR]] Live, and the [[Indy 500]].<ref name="buckleupamerica.org">{{cite web |url=http://www.buckleupamerica.org/news/news_services.php?id=101 |title=News Services |accessdate=2004-05-30 |url-status=dead |archiveurl=https://web.archive.org/web/20040605123409/http://buckleupamerica.org/news/news_services.php?id=101 |archivedate=2004-06-05 }}</ref>

The campaign is also stressing strict enforcement of safety belt laws, in particular, the "Primary safety belt laws", which allow law enforcement officers issue a safety belt citation without observing another offense.  [[New Hampshire]], the state with historically the lowest safety belt usage,<ref>{{cite web|url=http://www-nrd.nhtsa.dot.gov/pdf/nrd-30/NCSA/RNotes/2007/810690.pdf|title=Traffic Safety Facts|date=January 2007|author=NHSTA|url-status=dead|archiveurl=https://web.archive.org/web/20070613221345/http://www-nrd.nhtsa.dot.gov/pdf/nrd-30/NCSA/RNotes/2007/810690.pdf|archivedate=2007-06-13}}</ref> is the only state without an adult safety belt law. [[Massachusetts]], the state with the second lowest usage, has only a secondary safety belt law, which requires officers to observe another driving offense before issuing a safety belt citation.  Enforcement of safety belt laws of both types is to be made possible by checkpoints and saturation patrols that will detect violations of safety belt and child passenger safety laws.

==Success==
[[File:2021-05-27 10 57 20 Variable message sign reading "Click It Or Ticket" along northbound New Jersey State Route 444 (Garden State Parkway) just north of Exit 63 in Stafford Township, Ocean County, New Jersey.jpg|thumb|right|[[Variable-message sign]] with a Click It or Ticket message along the [[Garden State Parkway]] in [[New Jersey]]]]
Figures released by the [[U.S. Department of Transportation]], after amplifying the advertising and enforcement campaign on May 19, 2003, indicated that "National belt use among young men and women ages 16-24 moved from 65% to 72%, and 73% to 80% respectively, while belt use in the overall population increased from 75% to 79%."<ref name="buckleupamerica.org"/>

==Opposition==

Opposition to the effort is primarily based on the belief that requiring wearing of a seatbelt is a violation of [[civil rights]]. For example, Prof. [[Walter E. Williams]] of [[George Mason University]] writes, "The point is whether government has a right to coerce us into taking care of ourselves. If eating what we wish is our business and not that of government, then why should we accept government's coercing us to wear seat belts?"<ref>{{cite web |url=http://www.gmu.edu/departments/economics/wew/articles/03/ticket.html |title=Click It or Ticket |accessdate=2004-05-30 |url-status=dead |archiveurl=https://web.archive.org/web/20040623122906/http://www.gmu.edu/departments/economics/wew/articles/03/ticket.html |archivedate=2004-06-23 }}</ref> Journalist Scott Indrisek has strenuously worked to oppose mandatory seat belt efforts, which he calls "a black stain on America."
Additional objections settle specifically around the assertion that a seatbelt is a medical device, and because one is entitled to make their own medical decisions they should also be permitted to make their own decisions about wearing a seatbelt.<ref>{{Cite web|url=http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=in&vol=app\05130405.par&invol=2|title = FindLaw's IN case and opinions}}</ref>

In Maryland, former [[Governor of Maryland|Governor]] [[Robert Ehrlich]] opposed spotlights used by police officers to see into vehicles at night to determine if seat belts were being used on the basis that this violated [[privacy]]. Nighttime enforcement was suspended at the governor's request.<ref>[http://www.statenet.com/capitol_journal/06-13-2005/html State Net – Legislative and Regulatory Information Service<!-- Bot generated title -->]</ref> Nighttime enforcement was resumed by Ehrlich's successor, [[Martin O'Malley]], hours after O'Malley took office in January 2007.

During the [[COVID-19 pandemic]] after seeing facemask orders/mandates have been being compared to seat belt laws, many states in 2021 have tried to repeal their seat belt laws.<ref>{{cite web| url = https://www.grandforksherald.com/news/government-and-politics/6861459-House-committee-supports-bill-that-would-loosen-North-Dakotas-seat-belt-law| title = House committee supports bill that would loosen North Dakota's seat belt law - InForum {{!}} Fargo, Moorhead and West Fargo news, weather and sports| date = 28 January 2021}} </ref>

==See also==
* [[Clunk Click Every Trip]]
* [[Seat belt legislation]]
* [[Seat belt legislation in the United States]]

==References==
{{reflist}}

==External links==
{{commons category}}
* [http://www.nhtsa.gov/CIOT Official campaign site (NHTSA.gov)]
* [http://www.trafficsafetymarketing.gov/ TrafficSafetyMarketing.gov (contains official campaign materials)]
* [https://web.archive.org/web/20040605123409/http://buckleupamerica.org/news/news_services.php?id=101 Click It or Ticket set to launch amid strong support]
* [https://web.archive.org/web/20040623122906/http://www.gmu.edu/departments/economics/wew/articles/03/ticket.html Click It or Ticket]
* [http://www.townhall.com/columnists/WalterEWilliams/2003/09/10/click_it_or_ticket Walter Williams on Click It or Ticket] {{Webarchive|url=https://web.archive.org/web/20080310065917/http://www.townhall.com/columnists/WalterEWilliams/2003/09/10/click_it_or_ticket |date=2008-03-10 }}
* [https://archive.today/20130415204411/http://www.social-marketing.org/success/cs-clickit.html Social Marketing]
* [http://public.findlaw.com/traffic-ticket-violation-law/traffic-ticket-a-z/seat-belt-violation-laws.html Seat Belt Laws for all 50 states and links to State's websites]

{{Traffic law}}

{{DEFAULTSORT:Click It Or Ticket}}
[[Category:Automotive safety]]
[[Category:Public awareness campaigns]]
[[Category:Hazardous motor vehicle activities]]
[[Category:Public service announcements of the United States]]
[[Category:American advertising slogans]]
[[Category:1993 quotations]]
[[Category:Seat belts]]
[[Category:Road signs in the United States]]